I am a huge fan of guerilla marketing. If done effectively, small guerilla marketing campaigns can make a big impact and stir up a lot user attention and activity. Foremost, guerilla efforts are cheap, fun and unexpected—just the way I like all marketing to be. For a little inspiration on how to shake up your [...]
Archive | June, 2011
Scheduling Widget Visibility for Fanpages
Want to really impress your clients this weekend? Make it look like you spent the 4th of July weekend (for those of you here in the States) working on tabs! Don’t worry, no barbeques need to be missed, you can just schedule a widget to go live during the weekend (or come down) – just [...]
Don’t Be A Facebook Failure, Part 2
Yesterday, we posted Part 1 of an article Jim wrote for SmartBrief. We gave you a few do’s and don’ts of how to effectively use your Facebook Page. Let’s jump right back into it with a few more tips on how to get the most out of your page! Don’t: Give up your goods without [...]
Don’t Be A Facebook Failure, Part 1
This is the first of a 2 part article written by Jim for SmartBrief’s SmartBlog on Social Media. Stay tuned for part 2 tomorrow! Many Facebook failures begin with businesses following the old adage “build it and they will come.” That strategy is a holdover from traditional website design, and often leads companies to design [...]
Upload Videos. Wherever, Whenever.
Did you know that you can upload videos directly to YouTube from your mobile phone? Not only that, but with ShortStack’s YouTube widget, you can make it so whenever you upload a video, it automatically loads onto your Facebook Page. It’s easy to do and an awesome way to connect with your users from nearly [...]
Promoted Tweets: Are They Worth The #Money
Whoa, get a hold of these figures. As reported by the Wall Street Journal, Twitter is selling Promoted Tweets for upwards of $100,000. Mind you however, this figure is referenced from an article that was published around September of last year. Now, the most current estimate from eMarketer.com for the expected expenditure of a Promoted [...]
Find Out What Your Fans Think
As you’ve probably been noticing on your feed these past few months, Facebook has implemented a new Questions feature. It’s basically a poll that you can post as a status update on your profile which allows your friends to vote on whatever question you’ve asked. This can range from, “What movie should I see tonight?” [...]
Using Friend Activity in your Facebook Ads
According to a report by Facebook there are over 500 million people on Facebook with an average of 130 friends. As a business using a Page, and promoting it with Ads, you can easily start to reach more fans through your fans’ friends. Sponsored Stories allows Pages the opportunity to obtain more reach with their [...]
7 Social Media Tips Learned from Lady Gaga
The Fame Monster has created a social media empire. With over 38 million fans on Facebook and nearly 11 millions followers on Twitter, she’s out-of-this-world popular. If your business is interested in growing your fan count and gaining popularity, take note from Gaga. Lesson 1: Connect Beyond Facebook Gaga is connected through various social media [...]
Facebook Coupons Are Cool
Have you seen TLC’s latest hit show, Extreme Couponing? A month ago I caught a few commercials for it and subsequently went online to check it out further. The show, to put it plainly, is intense. It’s bargain shopping at its most extreme. I mention this show for two reasons: 1. It’s proof that coupons [...]
Uploading Photos to Your Facebook Business Page From Your Phone
Mobile uploads on Facebook are an easy way to show your friends what you just captured on your phone camera. Typically it’s really easy to do with a smartphone just through the Facebook application. Uploading pictures from your phone to your custom Facebook Page however, is a little more complicated, however very, very doable. It [...]
Facebook Updates Their Check-In Feature: Another Way Facebook Can Grow Your Small Business
Last Friday night I went to a new pizza joint in my city. To use as few words as possible to describe the pizza I ate, the word “Amazing” seems appropriate enough. Naturally, now I want to tell everyone I know about this place. Facebook’s new Recommend This Place feature lets me do just that. [...]
Is bad PR still good PR when on Facebook?
“All PR is good PR.” I’ve heard it a million times. But does this age old saying actually ring true regarding a business’s publicity on Facebook? As it turns out, it does. Your business’s Facebook page is essentially a website, but unlike your traditional website, the majority of the content on your page is user [...]
Win a Free year of ShortStack! Have you entered your design yet!?
There’s been a lot to celebrate this past month. With the release of ShortStack’s new photo upload and voting widgets, our revamped user interface, and most recently, the launch of our “Surprisingly Free” plan. With all of that excitement, we don’t want Stackers to forget about the awesome Win a Free Year of ShortStack contest [...]
Trend Forecast: Facebook, Your Shopping Destination
If you’re like me, you spend a lot of time online. I do my work online, I communicate online, I watch videos online, and my favorite: I shop online. Clothes, books, kitchen equipment—you name it—I buy it online. My latest purchase was a really adorable pair of extra thick-framed sunglasses. What website did I use [...]
A New Way to Manage Your Widgets
As you may have noticed, we changed up the Tab Designer a little bit. This is going to make managing and editing your widgets way easier. Also, you’ll be able to have more control over how users see your page, and more previewing options while you put together your tab. I’m going to take you [...]
How Small Business Rely on Mobile [INFOGRAPHIC]
When it comes to running a small business, it’s no surprise that mobile technologies make managing a small business much, much easier. However, some businesses rely so heavily on mobile that they say they probably couldn’t run their business without it. Yesterday, Mashable released an infographic that shows how small businesses are using mobile technologies, [...]
Custom Facebook Pages are now “Surprisingly Free”
As you’ve probably noticed, we’ve upgraded our free account from 100 fans up to 2,000 fans. That’s right – our $9 Silver Dollar plan has been replaced with our “Surprisingly Free” plan. In doing so, we’ve changed around some of ShortStack’s features to accommodate the new plan. Basically, any user with up to 2,000 fans on [...]
Tag, You’re It!
As a kid I remember playing the game tag with friends on my schoolyard lawn. The point of the game is to run (to the point of extreme exhaustion) away from the person tagged to avoid being tagged. Now, cut to over ten years later, my tag reference is a great tale that depicts the [...]