Archive | September, 2011

Why we do the things we do: a short ShortStack Q & A with founder, CEO, and rubber band target, Jim Belosic

There are several questions that we, ShortStack’s team of athletic and attractive customer service heroes, frequently hear. We want to nix any confusion there may be about our product and services, so that our users, and those who are checking us out for the first time, know exactly what to expect. Q: Can I use [...]

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The Prime Time Tweet Time [Infographic]

Tweeting, it’s all about time timing. The goal of each tweet is usually to maximize sharing. But how does one truly ensure that a tweet is being effectively received by the most possible amount people? For many, tweeting is often a shot in the dark or something done according to convenience. However, for those concerned with Twitter ROI, knowing [...]

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f8, ShortStack, and Facebook’s new features

Last week, I had the privilege of attending the f8 Developer’s Conference in San Francisco. Facebook introduced several new features that will revolutionize the platform, and I’m excited to see them unveiled in the coming weeks. A sampling of what’s coming includes: Open Graph – an algorithm that plots and reacts to your actions on [...]

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Facebook’s FBML depreciation schedule (Stackers, no need to worry)

Mark your calendars if you haven’t already, many Facebook changes ahead. Facebook’s FBML deprecation schedule: January 1, 2012: FBML will no longer be supported by Facebook. June 1, 2012: FBML apps will cease to function on Facebook. As of March 11th Facebook started their full transition to iFrames only, phasing out FBML. Since then, Page [...]

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ShortStack Spotlight: Sexual Futurist

A few weeks ago we were tweeted by one of our ShortStack users. The user, a social media consultant for the organization Sexual Futurist, shared a link in their tweet to their newly created Facebook tab. Although Sexual Futurist just got on the platform this month, they’ve created a Facebook landing Page that rivals the pros. [...]

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Myspace Tom’s Thoughts on the New Facebook

Former President of Myspace, Tom Anderson, has no problem admitting he loves Facebook. It may seem strange, but since the former social media frontrunner joined the platform in 2005, Tom has had time to warm up to his old company’s arch enemy. Recently he’s even been caught singing its praises. Two days after posting the [...]

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Impressive Facebook Employment and Small Business Growth Numbers [video]

In a USA Today Tech Talk video, Facebook COO Sheryl Sandberg spouts off some pretty impressive numbers regarding Facebook, their hand at job creation and small businesses using the platform. 750 million: The number of people worldwide using Facebook 2,200: The number of persons employed by Facebook in the United States 3,000: The number of persons employed [...]

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Don’t tick off your Ghost Tweeter

We’ve all heard of ghost writers, but what about the the term “ghost Tweeter?” Okay, so the ghost Tweeter phenomenon really isn’t all that astonishing or mind-blowing, but to it’s still a fairly new concept. Many high-profile Twitter users have ghost Tweeters. There are about a dozen different ways to go about managing a Twitter account– [...]

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ShortStack Spotlight Series!

If we could high five all of our ShortStack users we would. Since that’s not really possible, we’d like to say “great job” and “thanks” in a different way– by showing your business and your Facebook Page off on our ShortStack blog. Through beautiful custom-built Page designs and creative widget integration, these users represent the [...]

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Feel Good About Facebook’s New Changes

Facebook is everyone’s favorite social media platform. That is, until they make a change. The ughs and groans over the new changes have been clearly heard, but it’s to be expected. Change, in all forms, often crosses borders of hesitation and resistance and so it’s largely assumable that Facebook is prepared to soundboard the gripes. Previously [...]

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New: ShortStack Masters Program! Do you need a Master on your Crew?

Do you have a Facebook Page in need of a design facelift? Do you have awesome design ideas for your Facebook Page, but don’t know how to bring them to life? Are you looking to take your custom ShortStack Page to the next level, but just need a little help? If you answered Yes to [...]

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5 Steps to Hiring a Great Social Media Consultant

Investing time into social media efforts is no longer discredited, as what once used to be considered very much a “fad” has become a legitimate practice with real gains. Companies are even hiring experts in the field to manage their social media accounts and mold their business’s online presence. However, the issue now is that [...]

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Japanese vs. American Emoticons: A Business Need-to-Know

  In texts, emails, Wall posts, Facebook conversations, Twitter feeds and more, emoticons can be found. Online dialoge wouldn’t  be the same without them. Tones are set and online languages are made through smiley faces, frowny faces and uh-oh expressions. One could even argue that emoticons are just as influential and important as basic quotation marks. When dealing [...]

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5 Judgements Passed on your Page: Facebook Page First Impressions

It’s been said before because it’s true; first impressions are the most important and most lasting of impressions. Although that saying is usually in reference to persons meeting, it applies flawlessly to Facebook Pages as well. In the first 5 seconds of a user landing on a Facebook Page, several judgments are made and multiple [...]

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Oprah Today on Facebook Live

What are you doing today on your lunch break? Watching Oprah on Facebook Live of course. Facebook’s official live video streaming channel, Facebook Live, is hosting yet another high profile guest— The Big O herself. Oprah Winfrey, following in the steps of the channel’s past A-list guests President Barack Obama and singer Katy Perry, is [...]

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5 Things to Do and Say: How to Manage a Facebook Page with Multiple Admins

Photo from techshu.com   We’ve all been there, that embarrassing moment when you see that another Page admin has either: A.) Responded to a user in a way that you wished they hadn’t, or B.) Posted something on the Facebook wall that isn’t exactly appropriate. Said instances can drive a person to the point where [...]

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No need to worry – ShortStack has been using SSL for months!

Many of you are probably aware that starting on October 1st, Facebook will require a valid SSL Certificate for all Pages and applications hosted outside of Facebook.  This includes ShortStack.  No need to worry though, our developers have been way ahead of the game and we have been serving all of our tabs using SSL [...]

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7 Effective Ways Non-Profits Can Use Facebook to Accomplish Their Goals

  For non-profit organizations and businesses, although profit is not the aim, they still have business objectives. Objectives of which include growth, establishing strong brand recognition and gaining support. Facebook can help to achieve non-profit success through accomplishing said. Just as profiting businesses are benefiting from using the social media network, non-profits can capitalize on [...]

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3 Ways Social Media Is Helping the Unemployment Rate

President Barack Obama has recently announced his plan of action to tackle unemployment. Although not part of the President’s solution, social media can help as it is influencing individuals and the way they look for and get jobs. Now, job hunting goes beyond newspaper ads and career fairs as social networking platforms allow for the [...]

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