Archive | November, 2011

FTC Comes Down on Facebook Over Privacy Issues

The Federal Trade Commission has officially laid down their terms for Facebook, and through December 30th the public can make their own thoughts be known as to whether the foreset guidelines are up to standard. The FTC will publish Facebook’s consent agreement package in the Federal Register for all who want to comment. The commission [...]

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ShortStack Spotlight: ACC International Relief

ACC International Relief enables Australians to help others. Through their programs; One Child, Community Development and Disaster Relief, ACC provides Australians with the opportunity to change lives. They do this by assisting individuals, families, businesses and churches to reach out through humanitarian development and relief initiatives. The ACC, a non-profit organization, has used ShortStack to [...]

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Code Buffy: Facebook Phone to Launch

Facebook reportedly has teamed up with HTC for a new smartphone. The operation, as many have probably heard, is named Buffy–yes, like Buffy the Vampire Slayer. Odd code name, but we’ll go with it. Although there’s been no confirmation from Facebook’s camp that this project is indeed in the works, the CNN interview with Mashable‘s Christina Warren plays [...]

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Google+ Thanksgiving ad too confusing?

In Google’s most recent attempt to attract more traditional consumers (not just tech snobs) to their Google+ platform, they released a television ad on Thanksgiving day during the Packers-Detroit game. Being as I’m not football watcher, I missed the G+ advertisement only to watch and read about it via Ben Parr’s blog the following day. So what [...]

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New ShortStack Holiday Reveal Calendar Template

Want to run a campaign where users can unlock content on your tab daily? Well, the new Holiday Reveal Calendar template is here to help! Using this new template as a tab on your Page will allow users to click on different days to see if the contest for that day has been revealed yet. [...]

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2011 Facebook Facts [Infographic]

Facebook’s growth and popularity is no-doubt well known by all. However, to partner such acumen with solid numerics can be a real eye-opening act. Earlier this month Woork Up released their infographic titled Facebook Facts. According to their release, Facebook has over 800 million users, the equivalence to 11.7% of the global population. Time has yet to reveal whether [...]

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ShortStack Spotlight: Northtown Automotive

New York social media agency Social Yeah is a ShortStack Master. What does that mean, you ask? ShortStack Masters are design-savvy individuals and agencies who know the ShortStack platform really, really well. They’re trusted ShortStack pros who we recommend to our users in need of a little design help.   When we asked Social Yeah what their favorite ShortStack [...]

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How Google Adwords Auction Works [Infographic]

Today Wordstream released a new infographic on how Google’s Adwords auction works. In short, Google’s Adwords auction can be explained as such: Unlike a traditional auction where the highest bidder takes home the prize, Adwords auction works to accommodate all bidders so everyone wins. A bidder pays only the minimum amount necessary to beat out the person below. Increasing [...]

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ShortStack Spotlight: Aria Dress

With over 3,000 Likes, ShortStack-built Facebook Page AriaDress stuns, just as their dresses do. Aria’s dresses are based on the concept of customization, as they are most well known for their modern, sleek bridesmaid dresses and weddings gowns with interchangeable necklines and skirts made to fit and flatter every woman. All Aria’s dresses are proudly made [...]

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Facebook’s Failures [infographic]

I must have missed the bullet. About a month ago an infographic came out titled Facebook Hall of Fame. From the amount of Tweets and Facebook shares this thing has got I feel like I missed the train to Hogwarts–or experienced an event similarly devastating. For the rest of you folks that missed the bullet too, have [...]

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IBM Study: Social Media Overwhelms and Excites CMOs [video]

IBM recently released the results of their 2011 Global Chief Marketing Officer Study. After 1,734 face-to-face interviews with CMOs in 19 different industries across the globe, marketing executives are both overwhelmed and excited as the direction of marketing is drastically changing. Despite workplace, industry, size or success, most current CMOs are facing the same challenges caused by [...]

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What’s the worth of a Twitter follower? Recent lawsuit says $2.50 each

Can you really put a dollar sign amount on each of your Twitter followers? The answer is a definite Yes. Yesterday a California company filed a $340,000 lawsuit against one of their former employees for hijacking their Twitter account. The business’s Twitter account, which has 17,000 followers, claims that their followers are valued at $2.50 [...]

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Social Media Valued Over Salary [video/infographic]

If you’re not a millennial, findings from the 2011 Cisco Connected World Technology Report may shock you. After surveying nearly 3000 people, comprised of college students and recently employed college graduates (many working in their first full-time jobs), it was concluded that more than half of the study’s respondents could not live without the internet. For [...]

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ShortStack Spotlight: Vision Bedding

A user of  ShortStack’s “Suprisngly Free” plan, Vision Bedding has created amazing custom-built Facebook tabs for a Page just as custom as the products they sell. Vision Bedding uses the latest production technology to dye your favorite picture into a photo blanket, photo pillow, photo bedding and many more home decor items. They also offer over 12 million photos and designs to choose [...]

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B2C Facebook Engagement Higher on Weekends [Infographic]

You’ve heard it before, midweek between the hours of 9:00-11:00 am ET or 1:00-3:00 pm ET is the optimal time to post content online. Is this philosophy still correct? According to Argyle Social’s latest research, if connecting with your customers on Facebook is the aim, weekends are the best time to do so. After going [...]

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Why Companies Don’t Respond on Twitter

In Jay Baer’s recent post, 70% of Companies Ignore Customer Complaints on Twitter, he explains that there are two things preventing businesses from answering customer questions via their Twitter accounts: Fear and Resources. Fear: Although companies would like to get more involved in directly answering their customers’ questions using Twitter, there is a heavy fear [...]

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