You can’t look at your News Feed on Facebook now-a-days without running into someone giving away a free iPad or a $100 gift card. Contests and promotions are everywhere. Third-party contesting applications are making it easy to run promotions on your Facebook Pages. Be careful, though, because even though setting up a Facebook contest may [...]

The Difference Between EdgeRank and Graph Rank
Earlier this week Inside Facebook released an article titled, “EdgeRank and Graph Rank Defined.” For anyone who has ever had any confusion over the two algorithms, I’ve provided a summary of the post below. Here’s exactly what you need to know: EdgeRank EdgeRank determines what content shows up in the News Feed. This algorithm’s value is [...]

Timeline Not Supported By Internet Explorer 7
According to All Facebook, who covered a post made by The Sociable, Facebook’s new Timeline profile does not support Internet Explorer 7 users. Here’s what All Facebook had to say about this: “…the old [Facebook] profile comes complete with display issues for IE7 users, as some of the style-sheet language does not mesh well with the [...]

How Social Media Has Made People Less Focused and More Self-Centered
A recently released infographic titled, “How Social Media is Ruining Our Minds,”claims social media has had a profound effect on the human mind. More specifically, such things as multitasking skills, social interactions and even our ability to focus have been dramatically affected by online activity. The infographic, created by Assisted Living Today, states that ten years ago [...]

Facebook Chat Gets New Feature
Facebook’s built-in chat function just got a fun new feature; have you tried it out yet? If you haven’t, instructions are below. Similar to when Facebook introduced their tagging functionality, here’s something new Facebook users can get excited about. Instead of using the @ symbol like when tagging, during chatting with a friend on Facebook [...]

ShortStack Spotlight: Team Burton- Real Estate St. John’s
With nearly 350 Page Likes, the Team Burton Real Estate Facebook Page is doing all the right things. Currently on ShortStack’s Surprisingly Free Plan, Team Burton has created a custom-built Facebook Page that appropriately encourages user engagement and entices their fans. While most Pages ended their holiday giveaways and contests before Christmas, Team Burton decided to do the opposite. Introduced [...]

6 things Facebook is overestimating—and underestimating
The biggest, most popular social network is rightfully confident in their product, but perhaps Facebook has gotten a little too confident. After all, arrogance has the reputation for blinding. Does Facebook need to dip their toes in modest waters, or are they doing just fine? You decide. Here are six things Facebook is overestimating—and underestimating. [...]

New Like Drive Template
With the new Like Drive Template you’re able to display the number of ‘likes’ on your page as they correspond to the method of how you are tracking people liking your page. This is perfect for when you’re tracking dollars raised or entries with each ‘like’. As with our other templates, the Like Drive Template [...]

4 Timeline Features Most Users Have Yet to Discover
Welcomed by surprisingly positive reviews, Facebook’s new profile design Timeline makes it feel as though Christmas came early to its over 800 million active users. Tucked away into Facebook’s Timeline profile design are various submenus, all of which unlock little hidden treasures.These features, although not the shining star of the new design upgrade, are worth noting and raving about, too. [...]

2 Simple Tips to Increase Engagment on your Facebook Updates
Problogger Darren Rowse wrote a post earlier this month titled “How I Got 18 Times More ‘Likes’ on a Facebook Update.” Two major takeaways from the piece that are definitely worth sharing are: 1.) Be specific with how you want your Facebook audience to answer a question In an example post Darren shows, he asked, [...]

2011 Social Media Stats [Video Infographic]
Infographics have been all the rage this year, but as we embark on a new year, a new style of information sharing has recently been introduced– the video infographic. In a summary of 2011′s social media activity, a video infographic titled

What Makes the Fancy Gallery so Fancy
If you’ve ever wanted to incorporate a slideshow directly to your Page, the new Fancy Gallery lets you do just that. Our update to the Gallery widget, called the Fancy Gallery, makes it easy to create a new picture gallery or use an existing one to make slideshow options user friendly for your fans. With [...]

ShortStack Spotlight: Hilton Milwaukee
A couple of weeks ago a Stacker from the Milwaukee City Center published a post on his blog titled, “ShortStack: A Piece of Cake”. The post describes why the Hilton team chose ShortStack and how they’re using the platform to their advantage. Not because I’m biased (which I clearly am), but because it’s a great read [...]

How to Apply the Pareto Principle to your Facebook Page
Last week Jim shared some tips for a successful Facebook presence with PR Daily in an article titled 9 Tips for A Successful Facebook Presence. As he mentions in the start of his post, “There’s more to building a Facebook presence than creating a Page and hoping for the best.” All hands raised in agreeance? Of [...]

ShortStack Spotlight: AMD
Founded in 1969, ShortStack user AMD is an innovative technology company dedicated to igniting the next generation of computing and graphics solutions at work, home and play. Through their ShortStack-built AMD Holiday Countdown and AMD Gaming Giveaways tabs, AMD is using their Facebook Page to get in the holiday spirit. The holiday season is all about giving and AMD is [...]

Facebook Tests Negetive Sentiment Analysis
According to Mashable and WiseMetrics.com—the blog Mashable linked to—Facebook is testing out a negative sentiment analysis feature for Facebook Pages. But what is sentiment analysis exactly? Biz Report describes sentiment analysis in a nutshell: “…it involves the analysis of comments and suggestions left on social media sites such as blogs and social networks. But, instead [...]

The Beef with Frictionless Sharing
You may have noticed in your newsfeed that you can see what online articles some of your Facebook friends have read. This is because of frictionless sharing. I first came across this term while reading comments on a post Robert Scoble made on his Facebook Page. Ps: If you’re not already Subscribed to Scoble, you [...]

