Last week Jim shared some tips for a successful Facebook presence with PR Daily in an article titled 9 Tips for A Successful Facebook Presence. As he mentions in the start of his post, “There’s more to building a Facebook presence than creating a Page and hoping for the best.” All hands raised in agreeance?
Of his nine tips, I thought I’d elaborate a bit more on the rule presented in his eighth tip, Optimize for feedback. The principle, cardinal to most all financial advisors and more recently, social media gurus, is the Pareto Principle–most commonly known as the 80/20 rule.
Named after Italian economist Vilfredo Pareto, the principle has roots dating back to 1906. Although it is a matured concept, the Pareto Principle applies flawlessly to today’s social media.
For Facebook specifically, the 80/20 rule simply means this: 80% of what you post and share on your business’s Wall should be content that is valuable and relevant to your fans, and 20% of content can be self-promotional. By adhering to this simply principle, it will increase fan engagement while avoiding coming across as “spammy.”
Photo from http://www.socialmediavision.com/
Constructing posts that appease the 20% is easy– it’s the larger remainder that requires a little more thought. To apply the Pareto Principle appropriately to your Facebook Page, follow the below tips 80% of the time.
- Ask your fans a question: The question can be relevant to your business, the season or even a current trend.
- Post a photo: Media content, specifically photos, often receive the highest levels of engagement
- Share relevant content: Share an interesting article or video that you think your fans will benefit from or enjoy.
- Share not so relavant content: Sometimes the most commented and Liked pieces of content are ones that are completely unrelated to your business. For example, sharing an inspirational quote.
Have you found that the 80/20 rule has increased your Facebook Page’s fan engagement levels? If not, what has?
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