You may have noticed in your newsfeed that you can see what online articles some of your Facebook friends have read. This is because of frictionless sharing.
I first came across this term while reading comments on a post Robert Scoble made on his Facebook Page.
Ps: If you’re not already Subscribed to Scoble, you should be. He’s a well known figure in Silicon Valley and all his posts are chock full of insight and whit.
Frictionless sharing is basically Facebook’s automatic sharing feature. As Scoble explains in his post The Facebook Freaky Line frictionless sharing is not just limited to music. Every time you read a story in a business’s newsreader, that information is shared—that is if you accept (opt in) to add the social reader on Facebook.
Geekosaur has created two illustrations to help describe frictionless sharing, check them out below.
There’s been concern over frictionless sharing; a lot people are uncomfortable with it– mostly because they think it’s creepy. Although, despite those growing in upset over Facebook’s latest attempt to strip sharing to the barest of bones, there are actually a couple of reasons to like the new sharing feature.
- More detailed sharing allows users to discover more content
- Sharing is more hassle free for users
There’s clear reason to have beef with the new feature, as it’s a fairly invasive way of sharing. So do you think Facebook has gone too far with frictionless sharing, or do you think it simply improves sharing?





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