The search engine king brought in $37.9 billon in revenues this past year. In an infographic released today by WordStream titled “Breaking Down Google’s 2011 Revenues” they were able to use their analysis to determine the top 10 industries that spent the most on Google advertising in 2011, as well as reveal some insights into the current [...]
Archive | January, 2012
ShortStack Spotlight: Oh,Ranger!
Planning an outdoor adventure? Look no further than Oh,Ranger! Powered by the American Park Network, a leading publisher of visitor guides to national and state parks, Oh,Ranger! is the premier one-stop-shop for planning your next outdoor adventure, allowing you to search an interactive database of more than 6,000 national parks, state parks and other public lands. [...]
The Cost of Facebook Marketing [Infographic]
With a network of over 800 million active users, Facebook is a platform marketers cannot afford to ignore. Advertising on the social site is relatively inexpensive, easily accessable and offers advertisers the unique opportunity to narrowly target their market on space that’s intensely popular and frequently visited by millions every single day. According to the [...]
Timeline to Soon Change Content Distribution
According to a post by All Facebook, the way Timeline distributes users’ wall content and activity will be different in the near future. Currently, Facebook distributes both user application activity and wall activty on both the right and left side of Timeline’s columns. This will soon change. From the report, it was noted that the [...]
How to create News Feed-worthy Facebook content
Creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. The best place for this is in Facebook’s News Feed. Getting your Page’s content to appear in your users’ News Feeds can prove to be challenging. [...]
Facebook’s News Feed Supports Sponsored Stories
Marketers and advertisers have a new reason to love Facebook: Sponsored Stories are now being featured in users’ News Feeds. Camouflaged amongst other News Feed posts, Sponsored Stories are revealed only by the text “Feature” located at the bottom right of the post. As reported by Inside Facebook, Marketers can only pay for posts to be [...]
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Beware of Timeline Deactivation Scam
Not surprisingly, there’s a swarm of unhappy, newly converted Facebook users already wanting to opt-out of Timeline. For those in a panic, rushing to try and revert their Timeline profiles back to the old profile view, I’m afraid you’re out of luck. It can’t be done and anything or anyone telling you otherwise is a scam [...]
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Get More Facebook Likes With Positive Updates [Infographic]
Although there’s not an exact proven science as to how to get more Likes on a Facebook status update, the released “The Truth About Facebook Depression” infographic featured by Mashable provides evidence that users who post positive content receive more Likes than those who post negative content. The infographic further illustrates that positive emotional updates receive fewer comments, [...]
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5 Tips for Choosing a Prize for your Facebook Giveaway
This time of year we have a lot of Stackers hosting promotions on their Facebook Pages. Giving away fancy electronic items seems to be the trend as of late. However nice these prizes are, a more expensive prize does not always guarantee more Page Likes. More than the cost of your giveaway item, there are other things [...]
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Facebook Puts Another Nail in Email’s Coffin?
This past summer I can recall watching a video of Sheryl Sandberg, Facebook COO, at the Nielsen Consumer 360 conference speaking about how email will soon be phased out and replaced most predominately with forms of instant messaging. Her thoughts, pretty radicle, but foreseeable. Facebook is now offering a desktop chat application for Windows, a [...]
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A Welcome Tab Isn’t Enough
A Welcome Tab Isn’t Enough: How Custom Tabs Give Fans More than Just Your Wall Custom landing tabs: all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already “Like” your Page, what’s in [...]
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ShortStack Spotlight: Pepe Cadillac
Holly Alexander of TopSpin Communications is a social media marketing consultant that uses ShortStack. After recently running two promotions for two of her clients, she is now re-running both starting January 1st due to the great success of each. Holly reported, in a very short time she was able to generate over 1,000 new, highly [...]
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