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75 Popular Instagram Tags You Should be Using*

This content provides a list of popular Instagram hashtags and explains how to use them effectively for marketing purposes.

By Dana Kilroy ・1 min read
Social Media

Updated Feb. 1, 2018

Do you use hashtags to expand the reach of your social media posts?

Hashtags are a valuable way togain traction on Instagram, to join conversations that are happening around topics relevant to your business, and to reach new people.If you're looking for a way to collect leads on Instagram, try a contest, like an Instagram Photo Vote Contest. All you need to use it is a ShortStack account (it's free). You can also take a look our Instagram Gallery Template to promote specific content on Instagram.

Okay! Here's the list of the most popular Instagram hashtags, according to Webstagram (and here's an even bigger list, just in case you want even more):

  1. #love
  2. #instagood
  3. #me
  4. #tbt
  5. #cute
  6. #follow
  7. #followme
  8. #photooftheday
  9. #happy
  10. #tagforlikes
  11. #beautiful
  12. #self
  13. #girl
  14. #picoftheday
  15. #like4like
  16. #smile
  17. #friends
  18. #fun
  19. #like
  20. #fashion

21. #summer

A hashtag contest is the simplest way to gather user-generated content (UGC), increase brand awareness and reach a new audience. And people who participate in UGC campaigns are more likely to become customers. It’s easier than ever to feature moderated UGC on your website, and anyone can use a hashtag to participate in your contest.

View and Create Your Own

  1. #instadaily
  2. #igers
  3. #instalike

25. #instalove

An Instagram contest is an easy way to capitalize on the user-generated content (UGC) trend. Instagram contests require minimal effort from participants, which is one reason they’re so popular. To host an Instagram contest using this template, just ask people to post a photo to Instagram, include your unique hashtag in the caption, and fill out a simple form.

View and Create Your Own

  1. #food
  2. #swag
  3. #amazing
  4. #tflers
  5. #follow4follow
  6. #bestoftheday
  7. #likeforlike
  8. #instamood
  9. #style
  10. #wcw
  11. #family
  12. #141
  13. #f4f
  14. #nofilter
  15. #lol
  16. #life
  17. #pretty
  18. #repost
  19. #hair
  20. #my
  21. #sun
  22. #webstagram
  23. #iphoneonly
  24. #art
  25. #tweegram
  26. #cool
  27. #followback
  28. #instafollow
  29. #instasize
  30. #bored
  31. #instacool
  32. #funny
  33. #mcm
  34. #instago
  35. #instasize
  36. #vscocam
  37. #girls
  38. #all_shots
  39. #party
  40. #music
  41. #eyes
  42. #nature
  43. #beauty
  44. #night
  45. #fitness
  46. #beach
  47. #look
  48. #nice
  49. #sky
  50. #christmas

Convinced that Instagram can work for you as a marketing tool?

How to measure Instagram traffic, lead, and sales

Try a ShortStack template to create your first contest fast and easily.

No credit card required. Risk-free. Get Started Today.

* Of course stuffing your photos with irrelevant hashtags can backfire so use the tags on this list judiciously :).

About the author

By Dana Kilroy ・1 min read
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Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc.

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