Creating and managing a Facebook Page for your business or organization is only half the battle. For a Page to have real value, its content needs to be seen and shared. The best place for this is in Facebook’s News Feed. Getting your Page’s content to appear in your users’ News Feeds can prove to be challenging. [...]

Facebook’s News Feed Supports Sponsored Stories
Marketers and advertisers have a new reason to love Facebook: Sponsored Stories are now being featured in users’ News Feeds. Camouflaged amongst other News Feed posts, Sponsored Stories are revealed only by the text “Feature” located at the bottom right of the post. As reported by Inside Facebook, Marketers can only pay for posts to be [...]

Beware of Timeline Deactivation Scam
Not surprisingly, there’s a swarm of unhappy, newly converted Facebook users already wanting to opt-out of Timeline. For those in a panic, rushing to try and revert their Timeline profiles back to the old profile view, I’m afraid you’re out of luck. It can’t be done and anything or anyone telling you otherwise is a scam [...]

Get More Facebook Likes With Positive Updates [Infographic]
Although there’s not an exact proven science as to how to get more Likes on a Facebook status update, the released “The Truth About Facebook Depression” infographic featured by Mashable provides evidence that users who post positive content receive more Likes than those who post negative content. The infographic further illustrates that positive emotional updates receive fewer comments, [...]

5 Tips for Choosing a Prize for your Facebook Giveaway
This time of year we have a lot of Stackers hosting promotions on their Facebook Pages. Giving away fancy electronic items seems to be the trend as of late. However nice these prizes are, a more expensive prize does not always guarantee more Page Likes. More than the cost of your giveaway item, there are other things [...]

Facebook Puts Another Nail in Email’s Coffin?
This past summer I can recall watching a video of Sheryl Sandberg, Facebook COO, at the Nielsen Consumer 360 conference speaking about how email will soon be phased out and replaced most predominately with forms of instant messaging. Her thoughts, pretty radicle, but foreseeable. Facebook is now offering a desktop chat application for Windows, a [...]

A Welcome Tab Isn’t Enough
A Welcome Tab Isn’t Enough: How Custom Tabs Give Fans More than Just Your Wall Custom landing tabs: all the big brands have them, all little businesses want them, but just how effective are they in engaging your Facebook Page’s following? Since landing tabs primarily target those who don’t already “Like” your Page, what’s in [...]

ShortStack Spotlight: Pepe Cadillac
Holly Alexander of TopSpin Communications is a social media marketing consultant that uses ShortStack. After recently running two promotions for two of her clients, she is now re-running both starting January 1st due to the great success of each. Holly reported, in a very short time she was able to generate over 1,000 new, highly [...]

Smart Contests: Tips for a Successful Contest on Facebook
You can’t look at your News Feed on Facebook now-a-days without running into someone giving away a free iPad or a $100 gift card. Contests and promotions are everywhere. Third-party contesting applications are making it easy to run promotions on your Facebook Pages. Be careful, though, because even though setting up a Facebook contest may [...]

The Difference Between EdgeRank and Graph Rank
Earlier this week Inside Facebook released an article titled, “EdgeRank and Graph Rank Defined.” For anyone who has ever had any confusion over the two algorithms, I’ve provided a summary of the post below. Here’s exactly what you need to know: EdgeRank EdgeRank determines what content shows up in the News Feed. This algorithm’s value is [...]

Timeline Not Supported By Internet Explorer 7
According to All Facebook, who covered a post made by The Sociable, Facebook’s new Timeline profile does not support Internet Explorer 7 users. Here’s what All Facebook had to say about this: “…the old [Facebook] profile comes complete with display issues for IE7 users, as some of the style-sheet language does not mesh well with the [...]

How Social Media Has Made People Less Focused and More Self-Centered
A recently released infographic titled, “How Social Media is Ruining Our Minds,”claims social media has had a profound effect on the human mind. More specifically, such things as multitasking skills, social interactions and even our ability to focus have been dramatically affected by online activity. The infographic, created by Assisted Living Today, states that ten years ago [...]

Facebook Chat Gets New Feature
Facebook’s built-in chat function just got a fun new feature; have you tried it out yet? If you haven’t, instructions are below. Similar to when Facebook introduced their tagging functionality, here’s something new Facebook users can get excited about. Instead of using the @ symbol like when tagging, during chatting with a friend on Facebook [...]

ShortStack Spotlight: Team Burton- Real Estate St. John’s
With nearly 350 Page Likes, the Team Burton Real Estate Facebook Page is doing all the right things. Currently on ShortStack’s Surprisingly Free Plan, Team Burton has created a custom-built Facebook Page that appropriately encourages user engagement and entices their fans. While most Pages ended their holiday giveaways and contests before Christmas, Team Burton decided to do the opposite. Introduced [...]

6 things Facebook is overestimating—and underestimating
The biggest, most popular social network is rightfully confident in their product, but perhaps Facebook has gotten a little too confident. After all, arrogance has the reputation for blinding. Does Facebook need to dip their toes in modest waters, or are they doing just fine? You decide. Here are six things Facebook is overestimating—and underestimating. [...]

New Like Drive Template
With the new Like Drive Template you’re able to display the number of ‘likes’ on your page as they correspond to the method of how you are tracking people liking your page. This is perfect for when you’re tracking dollars raised or entries with each ‘like’. As with our other templates, the Like Drive Template [...]

4 Timeline Features Most Users Have Yet to Discover
Welcomed by surprisingly positive reviews, Facebook’s new profile design Timeline makes it feel as though Christmas came early to its over 800 million active users. Tucked away into Facebook’s Timeline profile design are various submenus, all of which unlock little hidden treasures.These features, although not the shining star of the new design upgrade, are worth noting and raving about, too. [...]

2 Simple Tips to Increase Engagment on your Facebook Updates
Problogger Darren Rowse wrote a post earlier this month titled “How I Got 18 Times More ‘Likes’ on a Facebook Update.” Two major takeaways from the piece that are definitely worth sharing are: 1.) Be specific with how you want your Facebook audience to answer a question In an example post Darren shows, he asked, [...]

2011 Social Media Stats [Video Infographic]
Infographics have been all the rage this year, but as we embark on a new year, a new style of information sharing has recently been introduced– the video infographic. In a summary of 2011′s social media activity, a video infographic titled

What Makes the Fancy Gallery so Fancy
If you’ve ever wanted to incorporate a slideshow directly to your Page, the new Fancy Gallery lets you do just that. Our update to the Gallery widget, called the Fancy Gallery, makes it easy to create a new picture gallery or use an existing one to make slideshow options user friendly for your fans. With [...]
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- Create a repeating background image – CSS Tip
- Changing the border color for Promotion and Custom Form fields – CSS Tip
- Changing the border color in ShortStack pop-ups – CSS Tip
- Feature Requests: How ShortStack Users Help Direct Our Future



