Best Practices

By Ana Gotter Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads...

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

We've been hard at work pulling together all of our best holiday resources, along with some new ones, to help you meet your 2016 holiday marketing goals. You'll find details and links to all these resources on our Holiday Workshop page, including: 7 Professionally Designed Holiday Templates ShortStack's pro designers have built an entire library of templates you can...

Ready to make a Christmas list? No, not a list of gifts, but rather a list of hashtags to use for your Christmas and December holiday-related contests, giveaways, and other seasonal promotions. On both Instagram and Twitter, hashtags remain a popular way to start conversations around information people are looking for during this time of year, and they're...

The holiday season offers tons of opportunities for engaging with your customers, and to get a peek into how they are using your products and services.  This year, user-generated content contests continue to fill social media platforms because they're generally easy to build, and fun for users. Tapping into user-generated content — often referred to as...

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