Best Practices

By Ana Gotter Plenty of brands and businesses put a ton of time, money, and effort into social media contests, knowing it can bring valuable leads. Many of these same brands are sometimes unsure of how they can fully use this lead information once they have it. Our heavy reliance on the digital world—and the tools now available...

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long giveaway to...

By Ana Gotter Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads...

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

Get Started Today