Best Practices

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

By Ana Gotter Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You...

By Rose Burg As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks...

By Ana Gotter Ideally, social contests should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason; expanding...

By Ana Gotter Plenty of brands and businesses put a ton of time, money, and effort into social media contests, knowing it can bring valuable leads. Many of these same brands are sometimes unsure of how they can fully use this lead information once they have it. Our heavy reliance on the digital world—and the tools now available...

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long giveaway to...

By Ana Gotter Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads...

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