ShortStack Create web Campaigns, Facebook apps, Facebook contests and custom forms 2016-09-26T13:11:27Z http://www.shortstack.com/feed/atom/ Ashley Hennefer <![CDATA[#STACKTALK Episode 10: Holiday Marketing Trends + Best Practices]]> http://www.shortstack.com/?p=24078 2016-09-23T17:27:28Z 2016-09-26T13:11:27Z Welcome to episode 10 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley are joined by Dana, director of content and communications, to discuss holiday marketing trends and best practices! Resources discussed in this episode:  ShortStack Blog – Holiday Marketing  This...]]>

Welcome to episode 10 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley are joined by Dana, director of content and communications, to discuss holiday marketing trends and best practices!

Resources discussed in this episode:

  •  ShortStack Blog – Holiday Marketing
  •  This Holiday Season, Watch for These 3 Trends (via Google)

Key takeaways

  • It’s never too early to start planning for the holidays!
  • Mobile shopping is huge for retail
  • Marketers are using video to highlight services and products during the holidays
  • 7 out of 10 shoppers start shopping without knowing exactly what they are shopping for
  • ShortStack users make 50 percent more Campaigns during the holiday season
  • ShortStack users collect 73 percent more leads during the holiday season

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

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Jessica Miller <![CDATA[ShortStack Feature Updates – Easy Form Editing, Bulk Actions, and More!]]> http://www.shortstack.com/?p=23971 2016-09-22T21:26:16Z 2016-09-23T13:20:19Z The ShortStack Engineers have been busy bees – cranking out some cool new platform upgrades we think you’ll love. Here’s a short list of our latest and sweetest ShortStack improvements: Improved and Intuitive Search on Resources Page If you have questions, the new ShortStack Resources Page has answers. Type a question or request into the search...]]>

The ShortStack Engineers have been busy bees – cranking out some cool new platform upgrades we think you’ll love. Here’s a short list of our latest and sweetest ShortStack improvements:

Improved and Intuitive Search on Resources Page

If you have questions, the new ShortStack Resources Page has answers. Type a question or request into the search bar and watch as it magically curates a list of resources for you.

resources-page

Edit Your Form Right in the Form Designer

Now, there’s no need to toggle back and forth from Campaign Builder to Form Designer when building your Campaign. Just click on the “Edit Form” icon and the Form Designer will open in a pop-up window right within the Campaign Builder. So easy!

form-designer

Set up Bulk Actions with the Action Widgets

The Action Widget is great for setting up event-based actions, for example, triggering a pop-up based on a form submittal. Now you have the option of including multiple widgets in your if/then event, for example, trigger a pop-up based on the submittal of any form in your Campaign.

action-widget

Hungry for more? If you want to read about all of our recent improvements, check out the changelog

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Dana Kilroy <![CDATA[Pinterest Holiday Trends 2016 [Infographic]]]> http://www.shortstack.com/?p=23972 2016-09-19T22:06:33Z 2016-09-20T13:10:42Z As the holiday season gets underway, it’s time to start thinking about promotions that will increase exposure to your brand, products and services, and bring in the qualified leads that will help you with year ’round marketing. Did you know that data-collection increases by 73% between September and December? Pinterest rounded up some great stats that should...]]>

As the holiday season gets underway, it’s time to start thinking about promotions that will increase exposure to your brand, products and services, and bring in the qualified leads that will help you with year ’round marketing. Did you know that data-collection increases by 73% between September and December?

Pinterest rounded up some great stats that should motivate you to get a head start on your holiday marketing  (Scroll down to see their colorful infographic.)

•45% of people on Pinterest start planning for holidays at least 60 days out (that’s 21% higher than the general population).

• 1.1 billion holiday pins were saved in 2015.

• Pinners spend 2X more on the holidays than the general public.

• 84% of people shop across multiple devices.

•69% of people do research online before visiting a store.

• 65% of people do research in-store before buying 0nline.

• 55% of people on Pinterest use Pinterest to find or shop for products.

• 70% of incremental sales come from new customers.

On Pinterest:

• There are 82 million searches for gifts.

• There are 158 million searches for holiday home decor.

• There are 271 million searches for holiday food and drink.

• There are 583 million searches for holiday style.

• Pinterest is 5x more efficient at driving in-store sales than any other platform.

Ready to use Pinterest for your holiday promotions?

We have two templates that are ready for you to customize.

  1. Pin and Win! 

screen-shot-2016-09-15-at-3-27-07-pm

2. A Pinterest Feed template.

 screen-shot-2016-09-15-at-3-25-45-pm

And here’s Pinterest’s infographic:

pinterest-ingo

Need holiday marketing ideas? Hit us up!

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Dana Kilroy <![CDATA[New Dimensions Guide 2016 for Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google Plus]]> http://www.shortstack.com/?p=23832 2016-09-19T18:20:17Z 2016-09-19T13:24:30Z Our template guides are some of our most popular resources. If it’s been awhile since you last updated your business’ social media profiles, now is the time to take a look and make sure everything is current. Since the holidays are coming at us head on, it’s also time to start thinking about how you can...]]>

Our template guides are some of our most popular resources. If it’s been awhile since you last updated your business’ social media profiles, now is the time to take a look and make sure everything is current.

Since the holidays are coming at us head on, it’s also time to start thinking about how you can add some seasonal flare to your pages.

Many platforms have changed the dimensions for images and other components. We released our updated Facebook Template Guide a few weeks ago, and today we’ve got everything else.

screen_shot_2016-08-17_at_2.33.45_pm

In it you’ll find updated dimensions for:

• Facebook

• Facebook ad specs

• Facebook posting tips

• Twitter dimensions

• Twitter posting tips

• Google+ dimensions

• Google+ posting tips

• LinkedIn dimensions

• LinkedIn posting tips

• YouTube dimensions

• Instagram profile dimensions

• Instagram ad specs

• Pinterest dimensions

It’s 30 pages of the most up-to-date profile dimensions. And it’s free!

screen_shot_2016-08-17_at_2.33.45_pm

Of course, when it comes to updating your business’ social media platforms, you’ll want to take a look at a few other elements besides the images and photos.

#1: Your name

Have you double-checked to make sure you’re using some iteration of your company’s name in your social links? For example, on Facebook we’re www.Facebook.com/shortstacklab and on Instagram we’re www.Instagram.com/shortstacklab and so on. Any time you can customize your link, do it.

#2: Name your photo files

It’ll help with SEO if you add your business’ name to your photo files. So, ShortStack.jpg is preferred to IMG0123.jpg. Naming your photo files only takes a second and it’s worth the effort.

#3: Take advantage of all the bio space that’s offered

Some networks, like Twitter, have serious limitations on how many characters you can use in your bio. Others, like LinkedIn give you the opportunity to include lengthy descriptions and enhance your profile with videos, presentations and other content.

#4: Check your privacy settings

It sounds obvious, but since you’re using social media for your business, make sure your profile and any content you share is available to the public.

#5: Add links everywhere…

Don’t forget to add links to your profiles on your website and your email signature.

 

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Dana Kilroy <![CDATA[14 Quick ShortStack Hacks to Make Campaign-Building Easier]]> http://www.shortstack.com/?p=23288 2016-09-15T20:53:22Z 2016-09-15T12:24:45Z Do you have some favorite tips and tricks you use when building your ShortStack Campaigns? We do! Here are 14 of our team’s favorite hacks, plus links to support resources that will explain “how to” in detail. 1. Grouping Widgets Grouping widgets in a Container Widget can make bulk actions a breeze. Let’s say you want to...]]>

Do you have some favorite tips and tricks you use when building your ShortStack Campaigns? We do!

Here are 14 of our team’s favorite hacks, plus links to support resources that will explain “how to” in detail.

1. Grouping Widgets

Grouping widgets in a Container Widget can make bulk actions a breeze. Let’s say you want to make certain widgets visible on only desktops or only mobile devices, you’d use the Container Widget to accomplish this. This is a huge time saver because it prevents you from having to modify individual widgets.

2. Set Up Activity Triggers

Use the Action Widget to create “if this, then that” situations that are triggered with the click of a button. You can set up unique triggers that reveal prizes, deals, etc. based on your requirements. For example, you can ask users to give you an email address in exchange for access to your contest.

3. Use the Container Widget to Hide or Display Multiple Widgets

Use the Container Widget to schedule multiple widgets to display and/or hide at a future date/time. Let’s say you want to have an entry phase and a separate voting phase for your giveaway, you can schedule the date and time each component is visible to your users.

4. Utilize our Library of Code Snippets

Check out the Code Widget for a library of useful Code Snippets. We have an extensive library of code we created to make it easy to add some popular ShortStack functions to your Campaigns. You can also create and save your own.

5. Add Background Image

Add a background image or color via the button in the ruler of your Campaign Builder; the image/color will display beneath your Campaign or your widgets. This simple design feature lets you quickly customize the look of your Campaign. 

6. Copy and Paste Widgets from One Campaign to the Next

Copy and paste widgets and their settings by highlighting them, then clicking the Copy and Paste buttons at the bottom of the Edit Widgets Panel.  You can also paste widgets into your other Campaigns. This is a huge time-saver for people who build new Campaigns frequently but want to use the same functions from one Campaign to the next.

7. Style Widgets

Apply individual widget styling to the entire container (if using a theme) by typing “container_bg” (without the quotes) in the Styling tab of a Container Widget.  If you want to style widgets when they’re in a container, then you don’t have to do them individually.

8. Remove the Background and Border of a Theme

If you’re using a ShortStack theme but would prefer to see it without a background or border, you can remove the background and borders. Just type “transparent_bg” (without the quotes) in the Styling tab of a widget.

9.  Change the Background Color

To apply a  different background color that is built into the theme, just type “alternate_bg” (without the quotes) in the Styling tab of a widget.

10. Copy, Move or Delete a Group of Widgets

Shift-click multiple widgets or containers in the Edit Widget Panel to copy, delete or move them. You no longer have to move or delete widgets one by one.

11. Test how Campaigns Look on Mobile Devices

Easily adjust your canvas size on the ruler at the top of the Campaign Builder so you can see what your Campaign will look like on smart phones, tablets (and desktops, of course).

12. Rearrange Widgets

Rearrange the order of your widgets by hovering over the title and clicking and dragging to re-position.

13. Remove Visibility Settings from Multiple Widgets

Remove visibility settings from multiple widgets by shift-clicking and then clicking the eye at the bottom of the Edit Widget Panel. 

14. Before Embedding, Test the Width of a Campaign

When embedding your Campaign, first use the ruler to make your Campaign the correct width to get accurate numbers in your embed code.

Do you have any favorite ShortStack hacks? Let us know on our Facebook Page, or on Twitter!

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Dana Kilroy <![CDATA[How a Retailer Newsjacked the 2016 Election to Get 126K Contest Entries]]> http://www.shortstack.com/?p=23583 2016-09-02T18:04:55Z 2016-09-02T13:21:26Z Newsjacking — finding a trend or a story and using it as a springboard for marketing efforts — is a great way to get traction and momentum for your brand.  (It can also be risky, so you want to make sure you think it through, and avoid attracting the wrong kind of attention.) Electronics retailer hhgregg, the...]]>

Newsjacking — finding a trend or a story and using it as a springboard for marketing efforts — is a great way to get traction and momentum for your brand.  (It can also be risky, so you want to make sure you think it through, and avoid attracting the wrong kind of attention.)

Electronics retailer hhgregg, the Indianapolis-based home-appliance and furniture retailer recently ran a successful promotion that brought in 126K entries, and introduced the brand to a whole new group of people.

Step #1: Pick a Goal

hhgregg’s primary goal was to attract new customers to hhgregg and tell the story of new Samsung appliances now available in stores. After working closely with Samsung, hhgregg decided to use an election format to elect a new “President” to the homes of some lucky entrants. They were inspired to use an election theme to catch the attention of users who were keeping up with election coverage during the conventions in July. The sweepstakes ran from July 3rd through July 31st and there were four grand prize winners of Samsung appliances.

Step #2: Stay Focused

hhgregg’s secondary goal was to inform existing customers about new and innovative appliances from Samsung. The sweepstakes was open to both new and existing customers. hhgregg wanted to highlight a specific brand — Samsung — and highlight Samsung’s kitchen appliances (including the Family Hub Refrigerator and Flex Duo Range with Wi-Fi), and laundry appliances (AddWash Washer and Activewash Washer).

hhgregg hoped to gain 100K entries and 10K shares of the sweepstakes on Twitter.

Step #3: Choose the Right Platform

Using ShortStack’s Voting Widget, hhgregg was able to easily create an environment for entrants to vote for their favorites, and then receive a pop-up entry form after they voted. hhgregg broke down the election into two parts: a Primary and a General Election. The kitchen appliances were part of the “Smart Party” because of Samsung’s Smart Technology (for example, a tablet on the fridge, and Wi-Fi on range). The laundry appliances were part of the “Suds Party” (insert washing machine joke here!). Along with the voting and entry form, hhgregg also included ShortStack’s Product Widget to highlight all four of the products with the “key points” on why they should be elected.

03VoteSamsung_Banner-Smart1240x215 unnamed

 

hhgregg also incorporated ShortStack’s Share Widget so entrants could share their vote via Twitter to help amplify the sweepstakes.

Step #4: Promote!

To help promote sweepstakes, hhgregg created “Breaking News” video clips to tell a story about the giveaway, and to parody election coverage. hhgregg created an intro video along with a primary winner video to help viewers learn more about the sweepstakes and the Samsung appliances. Along with the overall sweepstakes, hhgregg added an “in-store” element that asked entrants to visit their local hhgregg store where they could take a selfie with their favorite appliance candidate. They were asked to use the #VoteSamsung and #entry on Twitter or Instagram for their chance to win additional prizes. hhgregg also advertised on Facebook and Twitter with their “Breaking News” video clips.

“Shortstack made it extremely easy to manage, select winners and swap out creative between the Primaries and General Election via the Visibility Widget,” says Sean Ireton, assistant social media manager at hhgregg.

“This was our first campaign through Shortstack and we are extremely happy we decided to switch sweepstakes platforms to give us multiple options to attract new customers,” said Ireton.

hhgregg ultimate received 126,000 entries and 16,000 shares on Twitter and Instagram, exceeding their goals by a huge margin.

Here’s what the Campaign looked like when it was live — including the Breaking News videos and other creative elements. Please note: Voting is no longer possible.

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Dana Kilroy <![CDATA[How to Use Facebook’s Updated “Slideshow Ads”]]> http://www.shortstack.com/?p=23717 2016-08-26T16:36:03Z 2016-08-24T18:48:40Z Have you tried to create ads using Facebook’s Slideshow Ads product? It’s been around for almost a year, but it was updated earlier this week, according to a Facebook news release. Facebook rolled out a handful of improvements to the feature, which was initially built for advertisers who rely on slow internet connections and older cell phones,...]]>

Have you tried to create ads using Facebook’s Slideshow Ads product? It’s been around for almost a year, but it was updated earlier this week, according to a Facebook news release.

Facebook rolled out a handful of improvements to the feature, which was initially built for advertisers who rely on slow internet connections and older cell phones, and need to conserve data and serve ad content quickly.

Slideshow Ads launched last October.  The format allowed marketers to feature three to seven photographs which would automatically play, like a video, for up to 15 seconds. The main benefit was that the file sizes are much smaller than video so the slides would start playing much faster than a video would.

When Slideshow launched, it wasn’t possible to add sound. Now it is, and the option to include sound makes the whole experience richer for viewers.

Brands can also include text in their Slideshows.

With the latest update, brands can include as many of 10 photos in a slideshow, featuring their own photos, or using images from Facebook’s stock image gallery. 

In the press release, Facebook featured a recent, successful campaign created by Stance, the company that makes colorful socks. According to Facebook, Stance saw their cost per acquisition decreased by almost half (48%) compared with photo ads. Stance’s click-through-rate also increased 2.4 times and their return on the advertising spend increase by 1.5 times. Among the big brands using Slideshow Ads are Netflix, Unilever and Coca-Cola.

Here are a few things you can now do with Facebook’s Slideshow Ads (including promote your latest campaigns):

• Add text. Advertisers can add text, select from a variety of templates and choose colors that make the presentation more vibrant.

• Add music. Advertisers can add music from a selection offered by Facebook. Facebook says soon advertisers will be able to upload their own tracks.

• Create Slideshows from mobile devices. Use photos from your own photo library to create a slideshow.

• Get your ads in front of people who don’t have super speedy connections. If you’re a business with an international audience, especially one in developing regions, slideshow works just fine for users with low bandwidth connections.

• Choose images from Facebook’s Photo Library. Not all businesses have the resources/budget needed to create ads featuring original photos, which is why choosing from Facebook’s library is always an option. When you’re creating your Slideshow, you’ll be given the option to choose from your own photo library, or from Facebooks.

And to learn even more about Facebook advertising, including tips for more advanced advertisers, check out the latest from Jon Loomer.

 

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Ashley Hennefer <![CDATA[#STACKTALK Episode 9: Ideas for Back-to-School Promotions]]> http://www.shortstack.com/?p=23681 2016-08-23T15:48:43Z 2016-08-23T15:48:43Z Welcome to episode 9 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss back-to-school promotions. Resources discussed in this episode: – How to Rock Your Back-to-School Sales and Marketing [Infographic] – 3 Last Minute Giveaway Ideas to Boost Back-to-School Sales...]]>

Welcome to episode 9 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss back-to-school promotions.

Resources discussed in this episode:

How to Rock Your Back-to-School Sales and Marketing [Infographic]

3 Last Minute Giveaway Ideas to Boost Back-to-School Sales

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Notable statistics (wallet-exploding facts!):

• The average household with kids in k-12 spends $606 on BTS shopping

• The average household with kids in college spends $1086 on BTS shopping

• In the U.S., $828 billion is spent on BTS shopping each year

• 17.2% of the year’s retail sales happen during this time of year

• 50% of BTS shoppers buy apparel

• 37% of BTS shoppers buy supplies

• 41% of BTS shoppers buy backpacks and computer supplies

• 17% of BTS shoppers buy computers

***

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

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Dana Kilroy <![CDATA[NEW FACEBOOK TEMPLATE: 2016 Updates]]> http://www.shortstack.com/?p=23628 2016-09-02T17:33:44Z 2016-08-18T13:40:23Z Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images. The cover photo size is now 828 x 315 px. We’ve created a new template for you, to make it easier to update necessary images. Just click...]]>

Searching for the latest Facebook dimensions for Facebook? In case you missed it, Facebook updated the Pages layout again, and changed the recommended dimensions for cover photos and images.

The cover photo size is now 828 x 315 px.

We’ve created a new template for you, to make it easier to update necessary images. Just click the button to download the files (PSD and PNG) or scroll down to see the dimensions in list form.

For each category, the recommended image upload size is listed, followed by the size in which it will appear on desktop and mobile.

New Facebook dimensions template

New Facebook Page Dimensions

Desktop

Cover photo: 828×315

Profile image: 160×160

Mobile layout

Cover photo: 640×360

New Facebook Advertising Specs

App Engagement/Install

Image upload: 1200×628 (images should contain minimal text)

Desktop: 470×246

Mobile: 560×293

Right column: 254×133

Note: Mobile app images may not contain more than 20% text (90 characters)

Brand Awareness Photo

Image upload: 1200×628 (image may not contain more than 20% text)

Desktop: 470×246

Mobile: 560×293

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Brand Awareness Video

Thumbnail image upload, should match video aspect ratio: 1280×720

Text: 90 characters

Video: mp4 | 30fps | no larger than 4gb

Brand Awareness Carousel

Image upload: 600×600 (may not contain more than 20% text)

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Clicks to Website/Website Conversions

Image upload: 1200×628

Text: 90 characters

Headline: 25 characters

Link description: 30 characters

Clicks to Website Carousel

Image upload: 600×600

Desktop: 300×300

Mobile: 460×460

Right column: 125×125

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Event Responses

Image upload: 1920×1080

Desktop: 470×174

Mobile: 560×208

Right column: 254×94

Text: 90 characters

Headline: 25 characters

Lead Generation

Image upload: 1200×628

Desktop: 470×246

Mobile: 560×292

Headline: 25 characters

Text: 90 characters

Description: 30 characters

Local Awareness

Image upload: 1200×628

Headline: 25 characters

Text: 90 characters

Description: 30 characters

Offer Claim

Image upload: 1200×628 (image should contain minimal text)

Text: 90 characters

Offer title: 25 characters

Terms and Conditions (optional): 900 characters

Page Likes

Image upload: 1200×444

Text: 90 characters

Headline: 25 characters

Page Post Engagement Photo

Image upload: 1200×900

Text: 90 characters

Page Post Engagement Video/Video Views

Thumbnail image upload: 1280×720 (image should match video aspect ratio)

Text: 90 characters

Video: Click here for video file formats recommended by Facebook | 30fps | no larger than 4gb

Facebook Post Tips

  1. Share a tip. Start the post with “TIP” so it stands out in followers’ feeds.
  2. Post the most interesting fact related to your content and link to the rest.
  3. Engage. Respond to comments and answer questions; don’t ignore or remove negative feedback.
  4. Stay positive. Positive, helpful updates inspire more engagement than negative ones.
  5. Host a Timeline contest or promotion. Pages can host contests and promotions on their Timelines by asking fans to Like or comment on their post. Use a Comment/Like importer feature to pick a winner and to aggregate and export data.
  6. Include images/videos since they’re more likely to be shared.

New Facebook dimensions template

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Dana Kilroy <![CDATA[The Elements of a Perfect Facebook Contest [Infographic]]]> http://www.shortstack.com/?p=23563 2016-08-15T19:42:28Z 2016-08-16T13:17:03Z We created this guide a few years ago, but think it’s worth sharing again. While Facebook “apps” per se are out of fashion — in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest. Here...]]>

We created this guide a few years ago, but think it’s worth sharing again.

While Facebook “apps” per se are out of fashion — in favor of embedding campaigns on your website, blog, or publishing as landing pages (and then promoting them everywhere, including Facebook), this list still includes everything you need for your next contest.

Here are the most important elements for any contest or giveaway:

  1. An exciting and descriptive headline.
  2. An image or video that explains the contest or features the contest prize you’re offering.
  3. An easy-to-read list of contest rules; check out our template for how to’s. 
  4. A description of the prize (here’s our new guide with tips on how to choose one your users will love!).
  5. Beginning and ending dates.
  6. A “Login with Facebook” button.
  7. Contact information entry boxes.
  8. A check box that confirms users have read and agree to the rules of the contest.
  9. A “We will not spam you” disclaimer.
  10. A Facebook disclaimer (note, if you embed your contest on your website or blog, or host it on a landing page, you don’t have to include this).
  11. A “Share with friends” button.
  12. Social share buttons to encourage entrants to share your contest.

Once the contest is live, it’s time to promote it:

  1. Make an announcement and promote the link to your contest on Facebook and your other social networks.
  2. For the duration of your contest, remind users about it.
  3. If you’ve published to Facebook, make sure to rearrange your apps so it’s near the top.
  4. Write a blog post about the contest.
  5. Promote the contest in your company newsletters and email.
  6. Invest in Facebook advertising.

the_perfect_facebook_contest_app

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