ShortStack Create web Campaigns, Facebook apps, Facebook contests and custom forms 2016-06-23T19:04:28Z http://www.shortstack.com/feed/atom/ WordPress Dana Kilroy <![CDATA[How to Get More Facebook Shares [Infographic]]]> http://www.shortstack.com/?p=23055 2016-06-23T19:04:28Z 2016-06-23T17:36:03Z Do you use Facebook as a way to get important information about your business in front of your customers? Do you hope your existing followers will share your content? Every...]]>

Do you use Facebook as a way to get important information about your business in front of your customers? Do you hope your existing followers will share your content?

Every marketer’s goal is to reach as many people as possible, but achieving “virality” isn’t always easy. Today’s infographic looks, which we created with advice from Facebook expert Mari Smith, highlights 14 ways to get more Facebook shares.

  1. Be consistent. Post 5 times a week so you’re “top of mind” for your fans.
  2. Time it right. The best time to post will depends on the type of business you’re in. For example, restaurants consistently get the best engagement from 7 am to 12 pm; retailers from 8 am to 2 pm.
  3. Use eye-catching images. Alternate photos and video with text-only updates.
  4. Keep it short. Posts between 100 and 150 characters (fewer than 3 lines of text) see 60% more likes, comments and shares than longer posts.
  5. Be relevant. Your content should let your audience know that you know who they are.
  6. Use your authentic voice. People are your fans/friends/followers because they like what you do and what you share. Your voice on Facebook should be true to your brand.
  7. Include a call to action. If you ask your followers to share, like or comment, they’re more likely to do so.
  8. Be creative. Contests and promotions, along with forms, surveys, etc. can deepen users’ involvement with your business.
  9. Have a sense of urgency. Include up-to-the-minute tips and tricks; whenever possible, dispel myths (which seem to be rampant on Facebook).
  10. Offer value. Before you share something on Facebook, ask yourself if your followers will find value in the content. (And avoid sharing things that might offend!)
  11. Be entertaining. If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
  12. Be educational. People love to share how-to guides and tips. Bonus: It’s easy to link to more detailed content from Facebook.
  13. Make a list. Lists, in the form of an infographic or a PDF are great for sharing. Some of the most shared content have titles like “14 Ways….” or “10 things….”
  14. Be seasonable. Tailor your content to the season or an upcoming holiday.

Anything you’d add to this list? Let us know @shortstacklab.

MariSmithInfographic

]]>
Dana Kilroy <![CDATA[12 things you didn’t know ShortStack could do (or that you could do with ShortStack!)]]> http://www.shortstack.com/?p=22860 2016-06-21T22:03:45Z 2016-06-20T13:09:11Z Whether you’re a seasoned ShortStack user, or have built only a handful of Campaigns, there are a few ShortStack features you might not know about. Some of them are hidden...]]>

Whether you’re a seasoned ShortStack user, or have built only a handful of Campaigns, there are a few ShortStack features you might not know about. Some of them are hidden in plain sight, while some you might have to dig for. But they all have one thing in common: They’ll make Campaign-building easier and make your Campaigns more powerful.

Here are 12 things you might not have known you can do in/with ShortStack:

1. Switch between dark and light design environments

Light vs Dark Theme

When you’re logged into ShortStack, and are working in the Campaign Builder, you can choose to design your Campaigns in a dark or light environment. Designers who use platforms like Photoshop or any other Adobe product will find this familiar. “Dark is easier on the eyes,” says Lea Heckley, ShortStack’s most seasoned designer, “I like it because it’s easier to differentiate between the Campaign and the builder.” ShortStack CEO, Jim Belosic, a former graphic designer himself adds, “The goal of the ‘theme switcher’ is to help keep your design as the center of attention; we don’t want the interface to be a distraction.”

2. Choose a contest winner at random

Advanced Entry Picker

Using ShortStack’s Pick Random Entries tool will ensure a winner is chosen at random. Choosing and notifying a winner is one of the most fun parts of hosting a contest or sweepstakes, and letting entrants know about how you’ll choose a winner ahead of time will make it easier for you to wrap up your contest without any drama. There are two big reasons to tell your entrants up front how the winner will be chosen: 1) so people don’t accuse you of choosing a winner unfairly and, 2) so that entrants can’t cheat.

3. Integrate with Email and CRM platforms

crm-integrations

If you already use email software, such as MailChimp, Constant Contact or AWeber, or a CRM platform, such as Highrise, you can easily have all the entries to your ShortStack Campaigns sent directly to the other platforms you use. You can also use Webhooks to send information from your entries to another service you use.

4. Integrate with Instagram and Canva

Instagram Integration

Display Instagram photos and videos in your Campaign. ShortStack’s Instagram Widget will display photos/videos from a single Instagram account, or those that match a hashtag search. Using the ShortStack Image Widget, you can also use Canva, to design beautiful, designer-quality graphics to use for headers or other parts of your Campaigns.

5. Categorize campaigns

ShortStack Tags

Agencies that build lots of campaigns for a variety of clients will appreciate being able to organize the Campaigns using simple tags. You can organize by client or by Campaign type.

6. Use our rules template

shortstack-template

If you’re planning to host a contest, you’ll want to spell out the rules and regulations ahead of time and post them for anyone who enters your contest to read. “How do I write rules for my contest?” is a question we get asked a lot, which is one reason we created this handy template.

7. Let multiple colleagues/clients access your Campaigns

Switch Teams

There may be times when you want to let a client or someone else you work with access certain parts of your Campaign. ShortStack account owners can set up a ShortStack Team account and then grant access to specific Campaigns, databases, media, plus custom templates, themes and snippets.

8. Save time with keyboard shortcuts

StorkStack Keyboard Shortcuts

As with all keyboard shortcuts, ShortStack’s make certain tasks faster. For example, when you’re toggling in and out of test mode, you can use the keyboard instead of your mouse. You can use a shortcut to get to Fullscreen Mode, and to publish a Campaign, or to publish changes. Keyboard shortcuts are also handy when you’re editing pop-ups of hidden widgets: If you turn test mode off, you can pull up your popup; when you turn it back on you can edit the popup right there. Here’s the full list of keyboard shortcuts.

9. Preview your Campaigns at a variety of sizes

Ruler Resize

Since these days the majority of internet users are accessing the web using mobile devices, you want to make sure your Campaigns look beautiful on smartphones and tablets, and that your forms are easy to view on mobile devices. In ShortStack, just go to the ruler that sits across the top of the Campaign Builder and click it to adjust the preview view. ShortStack Campaigns are responsive, and will adjust to the device your users are on, but this will help you see exactly what they will see using a variety of devices.

10. Make money by referring new users

ShortStack Referral

If you like our software and tell your friends, we’ll say “thanks for the referral” by putting some cash in your pocket. Here’s how it works: When you refer colleagues, readers, followers, etc. to ShortStack and they sign up for a paid account, you’ll get a 30 percent commission. Earn an additional 10 percent each month for as long as the user you refer has a subscription (for up to 12 months).

11. Save time by copying widgets from one Campaign to another

Copy and Paste

By copying widgets, you can use them again and again. If you’ve spent time writing custom code that you want to use in more than one Campaign, simply copy and paste it like you would any other part of a Campaign.

12. Create templates of existing Campaigns

Make a Template

If you’ve built a Campaign that you think you might want to use again in the future, you can turn it into your own template to use again and again. Rather than starting from scratch, you’ll  have a template with all the elements you want, ready to update and publish.

]]>
Ashley Hennefer <![CDATA[#STACKTALK Episode 4: How to Create the Ultimate Contest]]> http://www.shortstack.com/?p=22896 2016-06-17T18:40:00Z 2016-06-17T18:40:00Z Welcome to episode 4 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode of #STACKTALK, ShortStack experts Adam and Ashley...]]>

Welcome to episode 4 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode of #STACKTALK, ShortStack experts Adam and Ashley are joined by ShortStack’s Director of Content, Dana. We discuss the recent blog post: the 13-point guide for creating the ultimate contest.

Resources mentioned in this episode:

Growing Your List with Giveaways via Mailchimp

How to Evaluate the ROI of Social Media [White Paper]

Social Media Contest Rules [Template]

46 Ways to Promote your Campaign


Listen to the episode here, or subscribe on your favorite podcasting app. If you enjoy the show, please leave a review and share the show with your friends!

]]>
Dana Kilroy <![CDATA[A 13-Point Guide for Creating the Ultimate Contest]]> http://www.shortstack.com/?p=21819 2016-06-07T20:55:22Z 2016-06-07T17:53:18Z It’s no secret that a contest or giveaway done right can increase visibility and engagement, and even boost SEO. More important, contests can provide valuable customer information businesses can use...]]>

It’s no secret that a contest or giveaway done right can increase visibility and engagement, and even boost SEO. More important, contests can provide valuable customer information businesses can use for future marketing efforts. 

From contact information to zip code and other demographic details, contests are a fun way to collect the data that is most useful for you and your business. 

 If you’ve never run a contest — or had disappointing results from one — this step-by-step guide will help increase your odds of success going forward.

Step 1: Know your audience

A contest or other type of giveaway is more likely to be successful if you plan it with your ideal customer in mind. Which of your social media posts get the most traction? Do your email marketing efforts get people into your store or to your website?  Consider the kind of contest or giveaway will be the most attractive to the customers you already have. Then take it a step further and think about what might bring new people through your door or to your website.

Step 2: Set some goals

Do you want to Increase brand awareness or highlight a new product? Or do you want to increase the number of followers on your various social media platforms? Do you want to boost user engagement, gather user feedback, or develop advocates for your brand? Choose one or two of your top tools and plan your campaign around them. 

Step 3: Design the right kind of contest

There are four basic types of contests: sweepstakes, essay, photo and video. Video, photo, and essay contests provide lots of content for your Page, but they also require more effort to enter. Sweepstakes are easiest.

If you plan to host your campaign on Facebook, familiarize yourself with Facebook’s policies and guidelines. When it comes to contests, Facebook has an extensive list of “dos and don’ts.” Save yourself a headache and study them. If you’re looking to get max traffic to your website, embed your campaign instead! Learn more about embedding, here.

Step 4: Write some rules

Whether you’re giving away a dinner for two or a trip to Hawaii, it’s important to let anyone who is entering your contest know how you will be choosing a winner. You’ll also want to make sure you’re not breaking any laws that are unique to your state or region. This post includes a template that will help you write rules for your next contest.

Step 5: Choose a third-party platform to host the campaign

Using a third-party platform makes it easier to control the way your campaigns function, and to organize the data you collect. 

Choose a third-party platform that has these essential features:

Flexibility. If it’s not customizable, the contest might not give you the results you’re after.

— Embeddable capabilities. Many third-party platforms are designed to use on Facebook. Look for one that allows you to install the contest on your website, too.

— Mobile capabilities! More people will access your campaign from a mobile device than will from a desktop. Make sure it’s easy for them.

— Affordability.  There are free third-party apps and those that cost thousands of dollars. Using a free or low-cost app reduces your risk  if the contest doesn’t deliver what you hope.

Step 6: Pick a relevant prize 

A contest should showcase your own products and services. After all, people are coming to your Page because they are interested in learning more about what you offer. So if you own a restaurant, offer a dinner for two as your prize. If you run a hotel, offer a two-night stay. If you own an automotive repair shop, give away a set of brakes or an oil change. Giving away an iPad or other electronic device, might bring you lots of entries, but you’re more likely to attract ideal customers if the prize is focused on your business. 

Step 7: Make the prize worthwhile

The value of your prize should reflect the effort participants need to make when they enter. Photo-voting contests are easy; essay and video contests require more effort. The prize for a simple sweepstakes might be that dinner for two. If you’re asking users to make a video that features your product, the prize should be a little more valuable. 

Step 8: Keep it simple

Make the contest easy to enter. The more fields you ask users to fill out, the fewer entries you’ll receive; each additional field could reduce participation by 10 percent. Before you ask for name, birthday, marital status and the like, ask yourself if you really need the information. 

Step 9: Make it visible

The contest should be easy to find on your website and your social media pages.

Step 10: Promote your contest

Promote the contest on all of your networks, in your emails and on your website.

Step 11: Advertise

Investing in Facebook or Twitter ads is a great and affordable way to increase the reach of your promotion. For other ideas, including free ones, read 46 Ways to Get the Word Out About your Campaign.

Step 12: Mine the data

Your promotion is over, the prizes have been awarded…and now you’re done, right? Not so fast. You ran the promotion so you could gather information about your customers, so spend a little bit of time making sense of what you’ve learned. Ideally you’ve sorted your entries into a new email list and are planning an email campaign to reach out to new leads. 

Step 13: Follow up!

Make sure you follow up and let your followers know that you appreciate their engagement so they’ll be motivated to keep “talking” with you. When your contest has ended, email everyone who entered to let them know a winner was chosen, and to thank them for enterting. You might even offer them a coupon code for a discount on your products or services so everyone wins! Make sure your new leads are primed to do business with you. 

]]>
Ashley Hennefer <![CDATA[#STACKTALK Episode 3: 3 Summer Community Campaign Ideas]]> http://www.shortstack.com/?p=22830 2016-06-01T18:38:06Z 2016-06-01T18:38:06Z Welcome to episode 3 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode of #STACKTALK, ShortStack experts Adam and...]]>
  • Community Event Calendar:
    Snip20160601_46
    Participants can submit events to the calendar. This calendar can be an omnichannel Campaign, which means it can be posted or published to multiple platforms (Facebook tab, landing page, or embedded on a website). This sample Campaign uses a Form Widget and a Voting Widget to display events submitted through the form.
  • Non-Profit Showcase:
    50a514ac39b49072de6a22ffe2bf502c
    Nominate a non-profit or community organization to be eligible for a prize or donation. This Campaign uses the Vote-Only Crowdsourcing Template.
  • Community Photo Album: 
    Snip20160601_45

Let people upload photos to your Campaign from their summer activities. This Campaign uses the Instagram Feed Template.

Need help setting up your Campaign? Contact theteam@shortstacklab.com.

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

]]>
Dana Kilroy <![CDATA[The Buying Habits of Tech-Savvy Shoppers [Infographic]]]> http://www.shortstack.com/?p=22789 2016-05-24T16:54:24Z 2016-05-24T16:55:25Z By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it’s a clear path to customers....]]>

By this point, every business knows that social media plays an important role in marketing. But for businesses that sell tech-related products, including gadgets, it’s a clear path to customers.

Today’s infographic, from Posterscope, includes some eye-opening statistics:

• 61 percent of tech-savvy consumers engage with brands that use live social media feeds in their digital screen advertising (which is 188 percent more than a typical consumer).

• 38% of people who make purchases on social media consider themselves tech savvy.

• 73.2 percent of tech-savvy consumers say they regularly visit Facebook.

• 71.7 percent regularly visit Google.

• 70.6 percent regularly visit Amazon.

• 43.0 percent regularly visit Twitter.

• 41.0 percent regularly visit eBay.

• 32.3 percent regularly visit Apple/iTunes.

• 31.8 percent regularly visit Instagram.

• The number of tech-savvy people who say they have “written down a phone number/made a call” has dropped by 23 percent in the past four years.

• 72 percent of tech-savvy consumers are more likely to send a text (than to make a call).

tech-savvy-ipad

]]>
Dana Kilroy <![CDATA[The Benefits of Facebook Carousel Ads — and Why Every Business Should Try Them]]> http://www.shortstack.com/?p=22762 2016-05-19T22:52:05Z 2016-05-20T12:36:57Z By Laura O’Donnell If you have a business or service, what’s the one thing you’re always looking for? Adding to your customer base for increased sales, of course! Do you...]]> ]]> Ashley Hennefer <![CDATA[7 Habits of Successful Marketing Campaign Creators — What the Science Says!]]> http://www.shortstack.com/?p=22720 2016-05-16T16:25:49Z 2016-05-16T16:25:49Z Download our new white paper, 7 Habits of Highly Successful Users, or read it below! Marketing is a unique field that spans the spectrum of art and science. The most...]]>

Download our new white paper, 7 Habits of Highly Successful Users, or read it below!

Marketing is a unique field that spans the spectrum of art and science. The most successful marketers employ a mix of creativity and data to reach their goals. But effective marketing can be an uphill climb, even for the most experienced marketers.

The truth is, there’s not just one secret to creating an amazing marketing strategy. The best approaches are multifaceted, and include exciting and engaging campaigns, active social profiles, excellent customer rapport, and smart advertising. That’s a lot to accomplish by one person or even one small team.

Here at ShortStack, we pay close attention to what our most successful users have done when their Campaigns bring the results they’re after. We’ve found that the best Campaigns include a handful of “must-dos,” and in today’s post we’re sharing results from a new study that includes analysis of thousands of successful Campaigns.

About the Study

ShortStack (ShortStack.com) is a marketing campaign-building tool used by small and enterprise-level businesses, and by large agencies. Founded in 2011, ShortStack is a software as a service (SaaS) platform, and also offers custom design services. ShortStack was recently named an Inc. 500 company. ShortStack was one of the first companies to see potential in Facebook as a place to host tabs (which Facebook also refers to as “apps”), contests and landing pages. Since 2011, ShortStack has expanded its features and services to be a one-stop-shop for marketers and social media managers who need a multipurpose social media hub. With ShortStack’s Campaign Builder, contests and landing pages — which are all known as “Campaigns” — can be designed and then promoted from any social network, and can also be embedded on existing websites.

The purpose of this study was to identify practices that help us identify our most successful users. Success was measured by Campaign engagement (views and entries). We evaluated the top 1,000 most successful ShortStack Campaigns, and from there, closely studied the top 100 users, meaning those with the most views and entries per month.

Whether you use ShortStack or some other campaign-building tool, this list of best practices will help you market smarter.

Key findings

Our top users’ Campaigns receive an average of 3,200 entries per month — and an astounding 46,376 views per month.

What this information tells us is that these users get great engagement on their Campaigns, so their efforts are working. Engagement equates to data; those entries are leads that have come to their brand directly, giving our top users the chance to turn those leads into loyal customers. This is a lot of valuable data these users are receiving on a regular basis.

Best Practice #1

They use all available resources

Use Your ResourcesUse your resources” is a fitting adage in all walks of life, but for marketers, this is especially useful advice since the internet is filled with high-quality marketing content. Not every successful marketer has a marketing degree, and even if you do, it’s such an ever-changing field that it requires a lot of reading and studying to stay up-to-date. Our data showed that a third of our top users were referred to ShortStack from our blog, and often put the advice shared in our resources into practice. Accessing helpful resources means taking advantage of expertise from the people who have already figured out some solutions to problems you may also experience.

This isn’t just a shameless plug for our blog (although we work hard to make it useful and interesting!); it’s a reminder to scout out the resources that your favorite brands are creating just for you. Always look for a blog link on a brand’s homepage, and take up offers to download free white papers, ebooks, and worksheets. These are resources you can peruse at your leisure, but you’ll likely create a goldmine of a marketing archive over time that you can reference again and again.

Best Practice #2

They spend time building a user base

Great customer relationships don’t happen overnight. They’re the result of careful and consistent outreach and rapport. This requires planning and patience. On average, our top brands spend about 18 months running Campaigns consistently to engage with their audience, and the persistence pays off.

Start by identifying your “dream client.” Visualize who you want to be using your service or your product, and create your Campaigns around that. Be active participants in the communities where your dream clients are found (but don’t use that insider knowledge to spam these users). Consider it field research, and create actionable steps after scouting out your dream clients and learning about their interests and habits. This also shows these potential clients that you do understand them and their needs.

Best Practice #3

They run Campaigns frequently

On average, our top users have 42 Campaigns published simultaneously. This number even surprised us! When we looked at what types of Campaigns they are running at once, we saw a combination: “set-it-and-forget-it” Campaigns (like newsletter sign-up forms or informative landing pages); limited-time contests and giveaways; feeds for blogs; and social media hubs.

One reason these users have so many Campaigns is because they are longtime users, which helps reiterate best practice #2 — spending time, energy and effort investing in a platform and a strategy can pay off. For instance, some of these users have been using ShortStack for four years; ten Campaigns per year for four years attributes to their prolific Campaign creation.

This diversified approach shows that top users are thinking outside the box and are willing to go the distance for gathering leads and attracting new customers. Plus, the more ideas you try, the more you’ll be able to see what sticks with your ideal customers/users.

Best Practice #4

They run omnichannel Campaigns

25% don't publish to FacebookThrough past studies, we’ve found that users who run omnichannel Campaigns — meaning, posting a Campaign to more than one platform simultaneously — receive 83 percent more views than do Campaigns published just to Facebook.

It’s easy to get comfortable running Campaigns for just one place (like Facebook). But the engagement on omnichannel Campaigns is much higher because you’re exposing your brand to more people. Although there may be some crossover, each network (Twitter, Facebook, LinkedIn, Pinterest and Instagram, for example) has a unique user base, so your followers will likely be different on each platform.

In our sample group of the top 100 users, 25 percent didn’t publish to Facebook at all. This doesn’t mean they don’t use Facebook at all; it just means that they saw value in running a Campaign other than just as a tab on their Page. They ran their Campaigns on other platforms, and also embedded their Campaign to their existing websites.

Our top users published Campaigns to an average of two pages; this is telling, since the same users also have an average of 42 Campaigns published at any given time, and they’re finding value in publishing this array of Campaigns in multiple places.

Best Practice #5

They give users good incentives

Many of the Campaigns our top users created involved the selection of a winner; in fact, our “Pick Random Entry” tool was used an average of 25 times by each top user per account lifetime. This meant that they were running contests or sweepstakes as part of their engagement strategy and selecting a winner.

A contest with a prize incentive is excellent for engagement, and this doesn’t require having to giveaway something big or expensive. The prize should be relevant to your user base, and relevant to your product. For instance, a photographer can offer some free prints or a discount on a photo session, therefore attracting potential new customers or bringing existing users back to their service. Our top users stick with prizes within their industry to ensure that the leads they collect are legitimate and worth pursuing.

“Pick Random Entry” tool was used an average of 25 times

Best Practice #6

They invest in premium features

The majority of our top users are subscribers to our Full Stack plan, which is our mid-level subscription that offers many premium features, such as white labeling and embedding. It’s tempting to stick to the free plans that many services offer, but investing in a subscription means that there is value in it for you.

Consider how your Campaigns are coming across to your “dream clients” (from Best Practice #2). The more you’re able to customize your Campaign and tailor it to your brand, the more excited people will be to interact with it. Premium features also give you freedom to get creative with how and where you publish your Campaign. For instance, 41 percent of our top users embed their Campaigns to their website. By embedding, they are able to drive more traffic and engagement to their existing website, and the Campaign is completely white labeled, so it blends seamlessly into their existing branding.

Best Practice #7

They ask for help

To round out our best practices, this final tip goes hand in hand with our #1 best practice, — “use available resources” — ask for help! No one is a perfect marketer, or ShortStack user, from the get-go. By asking our team questions about the platform, our most successful users are able to unlock all of the features and get the most from the platform.

Our top users submitted an average of three tickets to our help desk per account lifetime.

The questions weren’t always technical in nature, either. Top users tend to come to us for advice on what they should do next, or they send their Campaigns to us to review and ask us if there are missing elements or other changes we’d suggest. This allows us to directly aid in the success of the Campaign, as we can make suggestions to use some features in our platform that they may have missed. And it gives us the chance to see what our users are making and to think of ways we can help them reach their goals.

Final Thoughts

It takes a team to make a company succeed, and we don’t believe that great marketing tips need to be kept secret. Ultimately, the main lesson here is that it takes time and creativity to succeed. Try multiple approaches to connecting with your dream clients, and think outside of your normal go-to platforms for publishing and sharing.

Employing these best practices is a good start. They aren’t one-size-fits-all, but the data from our top users shows that these suggestions can be applied to a wide range of industries and brands. Over time, these tips might lead to some new specific practices you can implement with your team. As you see more success, they’ll likely become second nature, too.

]]>
Ashley Hennefer <![CDATA[#STACKTALK Episode 2: 7 Habits of Highly Successful Users]]> http://www.shortstack.com/?p=22752 2016-05-18T23:14:57Z 2016-05-13T19:23:06Z Welcome to episode 2 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode of #STACKTALK, ShortStack experts Adam and...]]>

Welcome to episode 2 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode of #STACKTALK, ShortStack experts Adam and Ashley discuss our new white paper, 7 Habits of Highly Successful Users.

7 Habits of Highly Successful Users

  • Best practice #1: They use all available resources

Key finding: They read our blog and collect and study marketing resources around the web.

  • Best practice #2: They spend time building a user base

Key finding: Our top users spend an average of 18 months developing their user base.

  • Best practice #3: They run Campaigns frequently

Key finding: On average, our top users had 42 Campaigns published simultaneously.

  • Best practice #4: They run omnichannel Campaigns

Key finding: The majority of our top users post Campaigns to multiple platforms at once.

  • Best practice #5: They give users good incentives

Key finding: Offering a prize or incentive often results in good engagement.

  • Best practice #6: They invest in premium features

Key finding: top users value features like white labeling and analytics.

  • Best practice #7: They ask for help

Key finding: Our top users ask us questions through our help desk.

Want more information? Download the white paper!

Listen to the show here, or download it on your favorite podcasting app. And please, if you like what you hear, leave us a review on iTunes or whatever app you use.

]]>
Dana Kilroy <![CDATA[Why Content for SEO Matters]]> http://www.shortstack.com/?p=22698 2016-05-12T21:14:09Z 2016-05-12T17:28:09Z “SEO is social and social is SEO.” It’s a bold claim made in the infographic below, but as modern marketers know, to ignore the role of social media in search is...]]>

“SEO is social and social is SEO.” It’s a bold claim made in the infographic below, but as modern marketers know, to ignore the role of social media in search is to put your business in peril.

In today’s infographic, from content marketing agency Brafton, you can see the connection between the two.

Here are some highlights:

• Search engines focus on creating the best possible user experience.

• Offering relevant information increases visibility.

• Investing in original quality content creation is essential for SEO success.

Content fuels Google organic traffic:

• 92% of marketers say that content creation is either “very effective” or “somewhat effective” for SEO.

• A content strategy that carries across landing pages, updated blog posts and Tweet steadily increases organic search traffic through all of Google’s updates.

• 50% of marketers cite web pages as “very effective” for SEO.

• 40% of marketers cite whitepapers as “very effective” for SEO.

• 27 million pieces of online content are shared daily.

• 76% of marketers who have strategic SEO campaigns in place invest in content creation.

• 1 in 5 social media messages include links to content.

• 60% of content-sharing messages specific to an industry mention a brand or product by name.

• Branding tells a story and stories rely on content.

• One goal should be to make a site that is so fantastic you become an authority in your niche.

Content converts search (and other) visitors:

• 52% of consumers say blogs have impacted purchase decisions.

• 57% of marketers have acquired new customers via their blogs.

• 42% of consumers look to articles and blogs for info about potential purchases.

• 60% of business decision makers say branded content helps them make better product decisions.

• 61% of consumers are more likely to purchase goods from businesses that offer custom content.

• 19% of beauty buyers who made purchases based on blog posts say they stumbled upon the content via search.

As you can see, content has become a critical part of the SEO puzzle! If you want to learn more about how contests and other campaigns influence SEO,

If you want to learn more about how contests and other campaigns influence SEO, read our recent post.

WhyContentForSEO-Juntae-DeLane

]]>