The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook Organic Reach

28 Aug The Data You Collect from a Timeline Promotion Could Change the Way You Do Business

Facebook has made a big change to their promotion guidelines.

As of August 27, 2013, Facebook no longer requires that Page admins use apps to host contests and promotions. Pages are now allowed to host contests on their Timelines, asking fans to Like or Comment on their status update as a way to enter.

So what exactly does all this mean? How does it affect businesses that run contests on Facebook? And what does our new feature — the Comment/Like Importer — have to do with this news?

Facebook’s new change to their promotion guidelines makes it easier for businesses to host promotions and contests on their Timeline. Because of how quick and easy it is to host a Timeline contest, it’s likely lots of businesses will see increases in engagement on their posts.

For businesses that will receive hundreds or thousands of entries, i.e. Likes and comments, on their Timeline contests, organizing valuable contest data like email addresses and randomly selecting a contest winner might be difficult to do. ShortStack’s new Comment/Like Importer solves these two problems. 

To learn how to use our new Comment/Like Importer, follow these step-by-step instructions — or check out the video below. 

1. To access the Comment/Like Importer, go to the Forms & Promos section in ShortStack.  

2. To use the feature, click on the Facebook logo icon (see screenshot below).



3. After clicking on the Facebook icon, there will be three outlined steps for you to follow.

Here’s the video tutorial:

If you have any questions about our new Comment/Like Importer, leave your question in the comments below or feel free to send us a support ticket here.


To introduce Facebook’s promotion guidelines change and the announcement of our new Comment/Like Importer, we’re hosting a Timeline contest of our own! We’re giving away 10 awesome ShortStack shirts. To enter to win, all you have to do is “Like” our post embedded below. You can also double your chances of winning by entering again on our app.

BTW, if you want more information on Facebook’s promotion guidelines update, including details about what’s NOT allowed, here’s a list of a few good articles we’ve come across.

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