Author: Ryan Walker

The new year is an ideal time for marketers to branch out of their comfort zones and take advantage of emerging trends and developments using the tools we all love. Here at ShortStack, we’re always looking for ways  marketers can implement new ideas into their promotional efforts, and then share what we learn with our readers. In...

Download our new guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions, or read it below! If you’ve created a giveaway or contests for marketing purposes, you’re part of a long tradition of “prize marketing,” which uses the incentive of a prize to reward people who participate in a sweepstakes, giveaway...

Black Friday and Cyber Monday are two of the busiest days of the year for many retailers. Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you...

Our Holiday Advent Calendar is one of our most popular holiday templates, and we love seeing how our users create awesome Campaigns with it every year. But it doesn't have to just be used for December holidays. Here are three ways to use this template to generate leads and engagement during the holiday season and beyond....

Welcome to episode 11 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Ashley and guest co-host Jessica discuss how to create marketing automation with ShortStack. Resource mentioned in this episode: ShortStack's Guide to Marketing Automation — out soon here or on facebook.com/shortstacklab. Instagram engagement...

Welcome to episode 10 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley are joined by Dana, director of content and communications, to discuss holiday marketing trends and best practices! Resources discussed in this episode:  ShortStack Blog - Holiday Marketing  This Holiday...

Welcome to episode 9 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss back-to-school promotions. Resources discussed in this episode: - How to Rock Your Back-to-School Sales and Marketing [Infographic] - 3 Last Minute Giveaway Ideas to Boost Back-to-School Sales *** Notable statistics (wallet-exploding facts!): •...

Welcome to episode 8 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Adam and Ashley discuss the new ShortStack guide, The Elements of a Prize: How to Use Prizes and Rewards in Successful Promotions. Resources discussed in this episode: The Elements of a Prize: How to...

Welcome to episode 7 of #STACKTALK, ShortStack’s official podcast about how to create Campaigns and contests to connect, collect leads and market. In this episode, Ashley and Adam are joined by Customer Success expert Jessica to discuss ShortStack feature updates. Resources mentioned in this episode: ShortStack Feature Updates – Mobile Entry Fields, Streamlined Instagram Campaigns, and More! Feature updates: The...

On July 27, we hosted a webinar about increasing your engagement by more than 150%. We've included a recording of this webinar, which you can watch below. This webinar was co-hosted by Brent and Ashley (who hosts the official ShortStack podcast, #STACKTALK). Here are some key Instagram stats we cover in the webinar: Instagram currently has 500 million...

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