Author: Dana Kilroy

It's time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was 8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action—even if you don’t...

Are you looking for ideas for Halloween Instagram contests? Want to build some momentum for your brand going into the even bigger November and December holidays? An Instagram hashtag contest is the way to go. Instagram and hashtags go together like Stephen King and It; adding a contest to the mix can make your marketing efforts scary effective....

Does the idea of running a Halloween contest spook you because you're a B2B? Perhaps you find it hard to come up with Halloween contest ideas that work with your marketing.  If so, we have a bag of tricks and treats to help you understand how easy and effective it can be to conduct contests in the spirit...

Are you planning on launching a Halloween-related social media contest or giveaway? Are you looking for hashtags that will help every post related to your giveaway get max traction? I can help with that! Hashtags help brands organize conversations around their products and services. And they help consumers find information they're looking for, and give consumers are new...

If you’re a consumer looking for a new car, a new pair of jeans or a new shade of lipstick, who are you going to look to for a recommendation? A: Brands that are trying to sell you their latest and greatest? Or, B: Someone who has already purchased the item and is raving about it...

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

Imagine that you’re browsing Facebook, and see two contests in your Newsfeed. One reads “We’re hosting a contest! Enter here to win this shirt.” The other reads “Giveaway time! You could win a pair of our best-selling, ultra-comfortable Classic Flip-Flops. Click here to enter before Friday!” Assuming you like both products equally, which contest would you enter?...

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