Author: Dana Kilroy

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether you're running a Facebook or Instagram contest, or have a contest embedded...

Imagine that you’re browsing Facebook, and see two contests in your Newsfeed. One reads “We’re hosting a contest! Enter here to win this shirt.” The other reads “Giveaway time! You could win a pair of our best-selling, ultra-comfortable Classic Flip-Flops. Click here to enter before Friday!” Assuming you like both products equally, which contest would you enter?...

As we announced earlier in the week via email to our users, we’ve made some exciting updates to ShortStack’s Campaign Builder. In today’s post we’ll highlight what you can expect the next time you log in. You can either watch the video below to see some of the most significant changes, or scroll down to read details about...

Are you familiar with Facebook's promotion guidelines? They were last updated on March 30, 2017. While most things are fair game, some things you cannot do include like-gate your apps, tag people in a brand's image in order to enter, or require your fans to share your Page on their Timeline in order to enter. Chances are you wear several...

We're nearly a third of the way through 2017 (!) and so now is a good time to take a look at what are shaping up to be the top social media trends this year. Less than a decade ago few people (save, perhaps, Mark Zuckerberg) could have predicted that social media platforms would become the kinds...

By Ana Gotter When you’re running a contest on social media, it only makes sense to want to get as many eyes on the contest as possible. More eyes means more engagement, more attention, more entries, and more leads. So what's the best way to get that maximized engagement? By running cross-platform contests using contest software. There’s...

If you're planning to revamp your website this year, this infographic will help you prioritize the design elements you include, based on this year's design trends. Thanks to R-Style Lab for sharing this one with us. The details couldn't be simpler: • Conversational UIs • Material Design & Gradients • United Design • Big, Bold Type • Experimental Layouts • Personalization • Mobile-first ...

Have you ever added up the number of minutes you spend on social media? You might not want to! Seriously, here's how much time the users of the most popular social media sites spend on their favorite platforms each day: YouTube: 40 minutes Facebook: 35 minutes Snapchat: 25 minutes Instagram: 15 minutes Twitter: 1 minute All those minutes...

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