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Why Collecting Customer Preferences Is Critical for Marketing Success
Customer Data & Engagement

Why Collecting Customer Preferences Is Critical for Marketing Success

The differentiation of brands isn’t about the product, price, or positioning anymore… It’s all about the experience. PWC research found that 86% of buyers are willing to pay more if they receive a great customer experience. Other research studies have reinforced the power of the customer experience, with 49% of respondents admitting they have made impulse,

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