The day after the Super Bowl seems like an appropriate time to talk about the effect, and the cost, of advertising. Do you remember the best ads you saw yesterday? Doritos, anyone? Drake and T-Mobile’s “Restricted Bling?”
How about the worst? Like…..PayPal’s confusing “new money” ad…..or Peyton Manning’s supposedly unpaid shout-out to Budweiser?
But whether the ads are ultimately good or bad, how many companies even have a budget to run ads on Super Bowl Sunday? Most brands need more budget-friendly ways to get their name out there. And what better way than running frequent marketing campaigns — like contests and other giveaways?
If you’re looking for ways your business can stand out amidst all the clamour (without having to shell out $5 million for a 30-second spot), we’ve got some ideas. In our latest white paper you’ll learn about:
• The science of repetition. Research shows that repetition strengthens language, learning, the development of new skills and decision-making.
• How to harness the power of repetition.
• Why it’s important to alternate between long-term and short-term campaigns.
• What you’ll learn by analyzing each campaign.
• campaign best practices.
So Super Bowl, schmuper bowl. See how you can gain traction for your brand by running frequent campaigns, for next to nothing.