Anatomy of the Perfect Email [Infographic]

Build Email List

Anatomy of the Perfect Email [Infographic]

While most people don’t look forward to getting emails anymore — at least, not the way most of us once did – email marketing is far from dead. In fact, the average working person gets 121 emails a day (yipes!) and we know email remains a — if not the — top channel in terms of return on investment and 68 percent of companies say email offers  “good” or “excellent” ROI.

We trust you’re already using awesome ShortStack Campaigns to collect those valuable email addresses, either by hosting a giveaway or a newsletter signup campaign. And if you’re not already a user, sign up for ShortStack now and start building your list today.

Then, when it comes time to start composing attention-grabbing emails, take a lesson from the folks at Emma. Their infographic offers up an example of lessons we can all learn from Dogfish Head brewery about composing amazing emails.




Dana Kilroy

Dana Sullivan Kilroy is a communications professional with more than 20 years of experience delivering compelling content. Her work has appeared in national, award-winning publications and sites, including: The New York Times, The Los Angeles Times, The Wall Street Journal, USA Today, and Fast Company, Inc. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.