Anatomy of the Perfect Email [Infographic]

Build Email List

Anatomy of the Perfect Email [Infographic]

While most people don’t look forward to getting emails anymore — at least, not the way most of us once did – email marketing is far from dead. In fact, the average working person gets 121 emails a day (yipes!) and we know email remains a — if not the — top channel in terms of return on investment and 68 percent of companies say email offers  “good” or “excellent” ROI.

We trust you’re already using awesome ShortStack Campaigns to collect those valuable email addresses, either by hosting a giveaway or a newsletter signup campaign. And if you’re not already a user, sign up for ShortStack now and start building your list today.

Then, when it comes time to start composing attention-grabbing emails, take a lesson from the folks at Emma. Their infographic offers up an example of lessons we can all learn from Dogfish Head brewery about composing amazing emails.




Dana Kilroy

Dana Sullivan Kilroy is ShortStack's Director of Communications and Social Media Marketing. Before joining the ShortStack team she was a writer whose work appeared in publications and sites including The New York Times, The Los Angeles Times, The Wall Street Journal, Fast Company, Inc. and many other lifestyle publications. Reach her on Twitter @dsullyk. Read more articles by Dana Kilroy.