Author: Dana Kilroy

There are many factors that influence a purchasing decision, or in this case, the landing page conversion rate. Color is one of the most studied marketing aspects that influence the psychology behind decision-making. Color can persuade to purchase or turn a customer away within seconds. Color perception in branding is an important topic for marketers because colors represent...

Last December, Instagram hit a major milestone. The mobile photo-sharing social network reached 300 million users, passing Twitter's number of active users. With Instagram more popular than ever, brands and social media marketers are taking a serious look at how they can use the social network more effectively. In today's featured infographic, which I found on Jeff Bullas's blog, there...

Landing pages -- individual web pages that are separate from a company’s main website -- are a way to target specific audiences and prime them to buy what you’re selling (so to speak). At ShortStack.com, we create landing pages to highlight specific features of our software, like our analytics reports and our popular hashtag contests. We also create...

Last month the ShortStack developers wasted no time completing an array of new features that will benefit all ShortStack users. Here's what we did. Streamlined Publishing Process Once you're done building your campaign you don't want to mess around with a complex publishing process. That's why we streamlined the steps you take to publish your campaigns to be a one-click process.  Once...

True Dude is on a mission to recognize and honor men who make a positive impact on their families and communities, so it makes sense that they’d jump on an opportunity to capitalize on a celebration that’s right up their alley. Working with Synhergy Marketing, LLC, True Dude launched a photo and vote contest that taps into Father’s Day marketing...

Today’s campaign idea is all about simplicity. At ShortStack we see everything from photo and vote promotions built using one of our templates to integrated marketing campaigns that require pages and pages of custom code. No matter how complicated a campaign is, the basic goal behind every campaign is simple: collect some data and give away a prize. Here are 4 things to...

Want to do something really revolutionary for your business? I’ve got just the thing: provide exceptional customer service. At ShortStack.com, we talk a lot about how to make the customer service experience better for our users -- it’s on the agenda at every staff meeting  --  because I know it makes a difference in the company’s bottom...

ShortStack’s publishing process is straightforward and intuitive. Once you’ve finished your campaign, all you have to do is hit “Publish Campaign” and your ShortStack-generated unique URL will be live. One click. That’s it. If you’re an experienced ShortStack user, you’ll notice we’ve streamlined the publishing process. If you’re a new user, you’ll see is how easy it is. Once...