Author: Dana Kilroy

As anyone who markets on Facebook knows, you have to stay on top of the social network's frequent updates and changes if you want your brand to be noticed.  One relatively simple thing you can do to make your Page stand out, is design ads and images to align with Facebook's latest specs. Today's infographic, from Jon...

Creating a customer survey is one of the most powerful ways to get quick, reliable and focused feedback on a specific topic. While creating a customer survey is not the easiest task, if it’s done properly,the results are invaluable. So how can you use a marketing campaign to run a customer survey? Your first thought may have been to use a...

April’s updates focus on two important steps in the Campaign-building process: choosing a background image and choosing a template. Both of these updates make it easier for you to design better-looking Campaigns! Here are some details about these two exciting ShortStack updates. Update #1: More Background Options for Campaigns We’ve added a variety of additional background options so you can customize...

Each week we feature a social media marketing Campaign to inspire marketers and ShortStack users. Which city are you meant to live in? Which career is the right one for you? What celebrity best matches your personality? If you've been keeping up with internet trends then you've surely seen personality quizzes floating around social networks. They're fun, easy to...

Did you know that Facebook campaigns (aka "tabs" and "apps") receive more mobile visitors than desktop visitors? In fact, according to recent data collected from ShortStack users, 52% of campaign visitors -- including those who enter contests and other promotions -- are coming from mobile devices.  The current mobile trend cuts across digital media. Seeing as smartphone users habitually check media and social...

Updated Feb. 1, 2018 Do you use hashtags to expand the reach of your social media posts? Hashtags are a valuable way to gain traction on Instagram, to join conversations that are happening around topics relevant to your business, and to reach new people. If you're looking for a way to collect leads on Instagram, try a contest, like an Instagram...

Social media can be a really powerful marketing tool that businesses of all sizes can use to build a brand. But posting the wrong kinds of things can harm your reputation.  We all hear about the biggest social media fails --remember Amy's Baking Company? But plenty of other companies commit far less egregious but potentially just-as-destructive errors every day. Here's...

What is the optimal number of Facebook posts to share each day? Will I hurt my Instagram engagement if I post more?  How many blog posts should my brand be publishing each month?  These gnawing questions can be tough to answer. Thankfully, the research-loving folks at Buffer and SumAll collaborated to create today's featured infographic. Now all your posting worries can be...

Giving products and services away on social media is a relatively easy way to get people to interact with your brand or business. According to a 2013 study, more than half of the people who answered one  survey said they followed brands in order to participate in contests and access discount coupons. But contests and promotions are really...