Author: Dana Kilroy

Giveaways are a time-tested method for increasing engagement among a brand’s social media followers. However, hosting a successful giveaway requires a variety of strategies and tactics, which is why some promotions don’t quite live up to their potential. A successful giveaway can provide valuable insight into your online audience, jump-start conversations with your fans and build loyalty...

Each week we’ll be featuring a social media marketing Campaign to inspire marketers and ShortStack users. This week we’re talking about a holiday-specific Facebook app or marketing Campaign that can be run for any special day. This one has been designed to highlight Valentine's Day.  Why a Valentine’s Day Promotion? Did you know that 90 percent of Valentine’s Day...

Each week on Socially Stacked we feature a social media marketing Campaign to inspire marketers and ShortStack users. This week we’re talking about a simple marketing campaign you can run to engage with your existing followers across your social networks. Why a “Be The First” promotion? Have you ever been taken in by an ad that said, “Be the...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Do you combine the power of your website with your marketing campaigns? If you're looking for a way to excite your followers and humanize your home page, why not give your fans a chance to be featured on your business's website?! Why a "Be Featured...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Cause marketing -- when businesses and causes (i.e., nonprofits) team up -- is a popular way for businesses to generate loyalty from customers, and to attract attention from media and investors. General Mills' "Box Tops for Education" is an...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. What's the last Campaign that you ran? Chances are you answered some form of a giveaway or promotion. Which is okay, they're the most popular Campaigns we see businesses building. However, not every business can afford to be doing a giveaway all...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. A vote-only Campaign is similar to a crowdsourcing Campaign in that you, the brand, provide the media for your users to vote on. Vote-only Campaigns are a powerful way to quickly survey your users or get the opinion about a new...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. There are currently more than 70 million users on Pinterest and 500,000 business accounts on the social network. What makes Pinterest an intriguing place for businesses? For one it's a powerful tool for traffic generation. When you Pin an image...

Each week we feature a social media marketing Campaign to inspire marketers and ShortStack users. Photo contests are the most common promotion because they're easy to run and easy to enter. Whether someone is coming to your promotion from their desktop or their mobile device quickly grabbing a photo and entering it along with some contact information doesn't...

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. I recently read a jaw-dropping statistic, "84% of consumers say they either completely or somewhat trust recommendations from family and friends about products - making these recommendations the information source ranked highest for trustworthiness." "84% of consumers say they either...