Author: Dana Kilroy

Each week on Socially Stacked, we feature a social media marketing Campaign to inspire marketers and ShortStack users. Is social media an influencer in shoppers' buying decisions? You bet! In fact, 74% of consumers use social networks to make a purchasing decision. (BrainSINS) However, only 14% of shoppers trust advertisements. Where does this leave businesses? Try using a campaign to introduce...

Do you love Instagram? If so, we have a feeling you're going to be fired up about the app's latest feature. Yesterday, Instagram quietly enabled the ability to keep tabs on when favorite Instagram accounts are posting. Think of this new feature as the equivalent to Facebook's old notifications feature -- the one they rolled in 2012 which allowed users...

We added some exciting features in March, including a brand new analytics panel, making it easier than ever for you to collect more data from your Campaigns and users. We’ve also added a variety of features that will help you become a ShortStack ninja and save you some Campaign-building time! Here are some more details. New Analytics Panel We’ve given our analytics...

Have you heard that Facebook video marketing is taking off? Facebook's auto-play feature on native videos have caused video updates to soar to the top of the reach list. If you have no video marketing in your posting strategy you should consider looking into it. You don't need to hire a professional videographer to create great videos. Often times...

It's been a few months since Facebook's ban on Like-Gating went into effect. But as a customer agent here at ShortStack, I continue to get many questions about the ban and what it means for marketers. We've covered some of the most commonly asked questions in past posts, including: Facebook Bans Like-Gating: Here's What Marketers Can Do ...

In February we upgraded some of our existing features, such as our Visibility Simulator (now called the Preview Control Panel) and our Share Prompt. We also added some new features for exporting from a database and made it easy to see what your Campaign will look like on Facebook. Below are more details. Updates to Visibility Settings The Preview Control...

If you're not currently a listening to any social media podcasts,  consider this post your kick in the pants to start. The last couple of years, podcasts have spiked in popularity. Whether it's because smartphone and wearable technology is becoming more widespread or because the media has given podcasting a new breath, either way, audio is definitely having...

In 2014 we added 284 new features to ShortStack! Yep, that is one almost every day. Since it can be difficult to keep track of everything we have going on, we’re going to make it easier for our users by writing a monthly update to let you know about some of the updates we think will...