Author: Dana Kilroy

Today our Small Biz Social Friday series resumes with some tips for getting started on Instagram. Instagram now has more than 400 million monthly users and is an increasingly versatile platform for businesses. Posting on IG is a pretty easy way to increase visibility and give your fans/customers a fun way to interact with you. (You...

Our Holiday Giveaway Calendar is one of our most popular holiday Campaigns. Using the template straight out of the box will let you create an engaging multi-day giveaway but if you want to modify the template at all, the following hacks are our most requested. As always, if you have questions, email us if you have questions:...

Confession time: I am not a designer. Actually, I have very little experience using photoshop or any other professional design tools. That said, I still want to create designer-quality images quickly and on my own. Sounds like wishful thinking, right? Wrong! Nowadays there are lots of online tools (most of which are free!) that make it easy...

After we released our third holiday eBook a couple weeks ago I had a bit of nostalgia and decided to look back on our two previous holiday eBooks. When going through our inaugural eBook, a guide we asked a handful of social media pros to contribute commentary to, I was happy to find that all of the Facebook holiday marketing...

Are you looking to build a social media contest that blows the roof off? Hosting a social media contest is by far the most attractive option for businesses because social media contests allow you to offer something unique to all of your online followers and attract new eyes to your social profiles. Also, chances are that all of your...

The holidays are here. (We invite you to step outside and scream as loud as you can, then take a huge breath because the holidays are something we can't avoid!) For most businesses the holidays are the busiest time of year. Whether you're like ShortStack and your holiday marketing strategy consists of providing valuable resources, best practices and...

January 18, 2016: Facebook's Conversion Tracking Pixel has changed and this article is outdated. Please reference our most current article for adding the Facebook Pixel to your Campaign. Campaigns are usually more successful when you spend some money to promote them. One of the most popular (and cost effective) ways to get the word out about a Campaign...

On August 7, 2014, Facebook announced that it would no longer allow brands to "Like-gate" apps or campaigns. We've been recommending against this practice for a while now, but we know that some people are upset by Facebook's latest move. In this post we'll take a look at why Facebook made the decision and what it...

Starting November 5, 2014 (and August 7, 2014 for all new apps)  like-gating will no longer be allowed on Facebook Pages. According to Facebook, “You must not incentivize people to use social plugins or to like a Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages...

In the past few years, content marketing has become the hottest form of marketing out there. But make no mistake: Content marketing is not hot because it’s trendy, it’s hot because it works. For the last year or so, my company, ShortStack, has relied solely on content marketing. My decision to shift away from advertising and toward...