Author: Dana Kilroy

When you think of using ShortStack for your business, hopefully you think of building Campaigns that include contests, newsletter integrations, menu displays, RSS feeds and more. All of these are GREAT ways to use ShortStack. If you want to see some examples, check them out here.  Today we want to talk about three creative ways to use ShortStack that...

If you’re anything like me (a typical Facebook admin whose day does not revolve around Facebook), you don’t have time to spend hours upon hours digging into the depths of Facebook’s Insights. Managing a Facebook Page is already a lot of work and it’s not the only job most of us have.  While I don’t recommend completely ignoring Facebook...

During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised. After all, as Scott Ayres over at Post Planner noted in a recent post, “Facebook was created for...

We’ve been hearing the rumors about Facebook’s new Pages design for several months now (and we've seen a few Pages that were switched over many weeks ago). As of Friday, May 23, 2014, Facebook has started prompting businesses to make the switch because they plan on changing all Pages over on June 13. According to Facebook, the new streamlined...

The analogy around our office at the moment is that social media is like a garden: If you start out with a plan, tend to it, use the right tools, and periodically clear out the junk, your business will have a thriving social media presence; if you don't, your social media efforts will wither and die—just...

Are you still assessing what works and what doesn’t for your Facebook Page? That’s okay, many business owners and social media managers are. This article includes six simple tips we use at ShortStack, tips we think make us more effective admins, and make our Page more professional. We're sure they'll help you, too. 1. Check your wall-posting preferences Does...

Businesses use custom Facebook Pages to run promotions and sweepstakes, collect data, generate leads, and brand their Facebook Page. The business marketing opportunities with apps are endless, especially when you use a platform such as ShortStack, which allows you to embed your apps outside of Facebook on your blog or website, and provides a Smart URL so...

Grammatical errors and misspellings can make you look clueless or careless. And we know you're not either one! So download this handy PDF, or print it and keep it near your desk, so you don't make some of the most common writing mistakes. Our intention is not to be snobby, by the way, but rather to make...