Author: Dana Kilroy

Search Engine Journal has pulled together an exhaustive list of social-media facts and stats that we all should know in this infographic. See below for a roundup of the best tweetable stats from this infographic and around the web!   Here are some highlights from the infographic: 72% of all internet users are now active on social media 89% of 18-29-year-old internet...

By Kristina Allen A couple of months ago I launched a brand new e-commerce store that sells hand-poured, eco-friendly soy candles. I’ve been pretty actively promoting it via social media and blogger relations, but I knew that I wanted email marketing to be a part of my mix. The problem (maybe one that you have, too) is I had...

UPDATE 5/14/15: Facebook has updated the admin panel.  We've updated this post to reflect the most current Facebook admin panel. Whether you're a seasoned Facebook Page admin or someone who is just taking on new Facebook responsibilities, knowing your way around the Admin Panel is essential. The admin panel appears above the Timeline when you're using a business...

Facebook is continually changing their Facebook Page Guidelines. They change so often it can be hard to keep up. We still receive a frequent questions about what is legal -- or not -- when it comes to running a promotion through Facebook. In recent months, Facebook dropped a majority of their guidelines. Here is a look at...

In the midst of last year’s holiday shopping madness, IBM’s Jay Henderson wrote a super detailed post on his company’s Smarter Planet blog about how social media affects holiday shopping. He concluded that social media isn’t just “another channel to have a personalized dialog with a consumer.” They key to using social media for holiday marketing, he wrote, is motivating...

Whether you’re new to Facebook or just want to use it more effectively for your business, this manual will help you learn to use some of the platform’s more advanced functions. It’s designed to help you optimize your business’s Facebook presence, show you how to set up and maintain your Page for success, and teach you how...