Author: Dana Kilroy

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on December 11, 2018 Instagram changed the way hashtag contests are run in December 2018. Now, Instagram hashtag contest entries must include both the contest hashtag(s) and an @mention of the Instagram Business Account running the contest. Learn more by reading Hashtag Contests &...

It's time to get creative with Halloween social media campaigns. Halloween is crazy big business in the U.S. In 2016, total Halloween spending was 8.4 billion, according to the National Retail Federation. And since 171 million people will celebrate Halloween this year, there’s plenty of opportunity for businesses to get in on the action—even if you don’t...

Are you looking for ideas for Halloween Instagram contests? Want to build some momentum for your brand going into the even bigger November and December holidays? An Instagram hashtag contest is the way to go. Instagram and hashtags go together like Stephen King and It; adding a contest to the mix can make your marketing efforts scary effective....

Does the idea of running a Halloween contest spook you because you're a B2B? Perhaps you find it hard to come up with Halloween contest ideas that work with your marketing.  If so, we have a bag of tricks and treats to help you understand how easy and effective it can be to conduct contests in the spirit...

Are you planning on launching a Halloween-related social media contest or giveaway? Are you looking for hashtags that will help every post related to your giveaway get max traction? I can help with that! Hashtags help brands organize conversations around their products and services. And they help consumers find information they're looking for, and give consumers are new...

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

As we announced earlier in the week via email to our users, we’ve made some exciting updates to ShortStack’s Campaign Builder. In today’s post we’ll highlight what you can expect the next time you log in. You can either watch the video below to see some of the most significant changes, or scroll down to read details about...

We're nearly a third of the way through 2017 (!) and so now is a good time to take a look at what are shaping up to be the top social media trends this year. Less than a decade ago few people (save, perhaps, Mark Zuckerberg) could have predicted that social media platforms would become the kinds...