Author: Dana Kilroy

Have you been struggling with finding new customers? Want to know one of the best ways to boost traffic to your website, collect valuable leads and, ultimately, increase sales? In a word: contests. Giving something away -- whether it's a prize or a coupon -- is a terrific way to attract people to your business. Whether you've never...

December is less than two weeks away, which means your holiday marketing plans are well underway. You've been preparing for weeks, so now it's time to take a look at what you've got in the pipeline, and refine your plans. If you're still in need of some last-minute ideas, check out our Holiday Marketing Playbook, where you'll...

The holiday season offers tons of opportunities for engaging with your customers, and to get a peek into how they are using your products and services.  This year, user-generated content contests continue to fill social media platforms because they're generally easy to build, and fun for users. Tapping into user-generated content — often referred to as...

Wait, what?! You haven't put up any contests or other promotions for the holidays yet? No worries! We've got 12 really easy Facebook contest ideas that you can implement in minutes, right here! We were inspired to put this infographic together when we looked at aggregated data from ShortStack users. We analyzed more than 50,000 active Facebook Pages and 300,000 custom...

Black Friday and Cyber Monday are two of the busiest days of the year for many retailers. Black Friday focuses on in-store shopping, while Cyber Monday is all about online deals. Which one should you focus on? Is it better to put your marketing efforts toward Black Friday, or Cyber Monday, or both? To help you...

The business shopping days of the year are upon us. We trust you've got plenty of contests and promotions planned for the next six weeks (and we've got tons of ideas for you if you're in need of a few -- just hit the "Campaign Ideas" category on our blog). Today's infographic, from Shoppertrack, includes a list...

Our Holiday Advent Calendar is one of our most popular holiday templates, and we love seeing how our users create awesome Campaigns with it every year. But it doesn't have to just be used for December holidays. Here are three ways to use this template to generate leads and engagement during the holiday season and beyond....

Are you scared that it's too late to take advantage of Halloween? Believe it or not, you can still grab a share of this holiday's sales! First, take a look at these 3 last-minute Halloween campaign ideas (you can create any one of them in less than 30 minutes!). Then take a look at this infographic that has...

The holiday season -- roughly October through December -- accounts for a huge percentage of sales for many businesses, but especially for retailers. If you're looking for ideas that will help you collect leads in the form of email addresses you can use for year-round marketing, you'll find a nice roundup here. (By the way, it's possible...