Author: Dana Kilroy

Are you planning on launching a Halloween-related social media contest or giveaway? Are you looking for hashtags that will help every post related to your giveaway get max traction? I can help with that! Hashtags help brands organize conversations around their products and services. And they help consumers find information they're looking for, and give consumers are new...

When it comes to connecting with customers -- existing and new -- few things beat social media contests, giveaways and sweepstakes.  Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy lifting for the contest's host --...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...

As we announced earlier in the week via email to our users, we’ve made some exciting updates to ShortStack’s Campaign Builder. In today’s post we’ll highlight what you can expect the next time you log in. You can either watch the video below to see some of the most significant changes, or scroll down to read details about...

We're nearly a third of the way through 2017 (!) and so now is a good time to take a look at what are shaping up to be the top social media trends this year. Less than a decade ago few people (save, perhaps, Mark Zuckerberg) could have predicted that social media platforms would become the kinds...

If you're planning to revamp your website this year, this infographic will help you prioritize the design elements you include, based on this year's design trends. Thanks to R-Style Lab for sharing this one with us. The details couldn't be simpler: • Conversational UIs • Material Design & Gradients • United Design • Big, Bold Type • Experimental Layouts • Personalization • Mobile-first ...

Have you ever added up the number of minutes you spend on social media? You might not want to! Seriously, here's how much time the users of the most popular social media sites spend on their favorite platforms each day: YouTube: 40 minutes Facebook: 35 minutes Snapchat: 25 minutes Instagram: 15 minutes Twitter: 1 minute All those minutes...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...