Author: Dana Kilroy

If you're planning to revamp your website this year, this infographic will help you prioritize the design elements you include, based on this year's design trends. Thanks to R-Style Lab for sharing this one with us. The details couldn't be simpler: • Conversational UIs • Material Design & Gradients • United Design • Big, Bold Type • Experimental Layouts • Personalization • Mobile-first ...

Have you ever added up the number of minutes you spend on social media? You might not want to! Seriously, here's how much time the users of the most popular social media sites spend on their favorite platforms each day: YouTube: 40 minutes Facebook: 35 minutes Snapchat: 25 minutes Instagram: 15 minutes Twitter: 1 minute All those minutes...

We dipped my toes into online advertising a few years ago when we created a 100 x 72 pixel right-hand-side Facebook ad. Our mission was to promote an ebook to people outside of our fanbase. For a $276.91 advertising spend our eBook ad earned us 4,077 new Page Likes and was clicked a grand total of  2,664 times. Not bad! Since...

Do you ever wonder if you're reaching the "right" audience for your business' products and services? Well, considering there are hundreds of social networks out there -- from aSmallWorld (a travel network for the "social elite") to Zooppa (a network for advertising creatives) there are likely a few demographics you're missing with your Facebook and Twitter posts. And...

Is your business on Instagram? Are you aware of current Instagram facts and stats? If you've been thinking about establishing a presence for your business on the popular photo-sharing network, read on. Instagram remains one of the better social networks for engagement and e-commerce, so there's no better time to get established. We use Instagram to "highlight"...

As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks are amazing...

Do you find it hard to keep up on newsworthy moments that affect how we all use social media? It's no wonder. Things change all the time, as this infographic from The Website Group makes obvious. Each month during 2016 significant changes were made to some of the most popular social networks. January 2016: Instagram increased video ad...

By Ana Gotter Ideally, social media contest should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason;...

Are you looking for ways to reach new customers and/or reconnect with your existing ones? Whether you're a small business owner, an account manager at an agency handling many clients, or even if you manage marketing for a large brand, you probably know that photo contests, can increase engagement with your customers and bring traffic to your...