Author: Dana Kilroy

Do you ever wonder if you're reaching the "right" audience for your business' products and services? Well, considering there are hundreds of social networks out there -- from aSmallWorld (a travel network for the "social elite") to Zooppa (a network for advertising creatives) there are likely a few demographics you're missing with your Facebook and Twitter posts. And...

Is your business on Instagram? Are you aware of current Instagram facts and stats? If you've been thinking about establishing a presence for your business on the popular photo-sharing network, read on. Instagram remains one of the better social networks for engagement and e-commerce, so there's no better time to get established. We use Instagram to "highlight"...

As one of the most intricate disciplines, marketing takes its energy from psychology, economy, and entrepreneurship. Marketers need to know how businesses function – the intricacies of the sales process, the best ways to convince consumers to buy, and even the best technology to help them in this process. Technology, Entertainment, and Design (TED) Talks are amazing...

Do you find it hard to keep up on newsworthy moments that affect how we all use social media? It's no wonder. Things change all the time, as this infographic from The Website Group makes obvious. Each month during 2016 significant changes were made to some of the most popular social networks. January 2016: Instagram increased video ad...

By Ana Gotter Ideally, social media contest should drive engagement, sales, and leads for your business. Engagement and sales are sometimes easier to capture, as they can come from users who are already customers or connected to you on social media. Generating new leads— particularly in large numbers— can be both difficult and necessary for this reason;...

Are you looking for ways to reach new customers and/or reconnect with your existing ones? Whether you're a small business owner, an account manager at an agency handling many clients, or even if you manage marketing for a large brand, you probably know that photo contests, can increase engagement with your customers and bring traffic to your...

Whether you’re an adventure seeker, solo traveler, family, or foodie, Cruise Lines International Association (CLIA) wants you to know there is a cruise line or ship that’s perfect for you. This was the purpose of their month-long October initiative: “Plan a Cruise Month.” CLIA, the world’s largest cruise industry trade organization, used a month-long hashtag contest...

It's a new year and you know what that means: new goals to set and design tweaks to plan. Today's infographic outlines 10 web design trend predictions for 2017, offers plenty of things to think about. 1. Micro-mini interactions Micro-mini interactions are interactive animations that can make user interface more appealing. The animations can communicate state and provide...