Author: Barry Feldman

The War of 2018 is raging. The battleground is social media. If you want a fighting chance at surviving, you’re going to need weapons of mass engagement. In social media marketing, every brand seeks “engagement,” but only some achieve it. According to the definition of “engage,” snagged from an online dictionary, to engage is to occupy, attract, or involve...

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers -- all to increase word of mouth...

Have you seen images on Instagram, Pinterest and Facebook that made your mouth water? Yeah, me too. Still, you can’t smell or taste social media. At least not yet. But that doesn’t mean there aren’t some tasty ways to whet the appetite of followers, fans, prospects and customers in the digital realm. See, food lovers have proven to have...

  If you run (or work for) an advertising or marketing agency, we think you're going to love our new free ebook: The Next Agency. The ebook is 30-easy-to-read pages. Here’s the story in a nutshell… The first chapter explains how the old agency worked—Mad-Men era stuff. (Bartender, make mine a double.) The second chapter discusses the radical...

Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early 2018. Naturally,...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...

Super Bowl commercials ran advertisers about $5-million a pop last year. If you’re reaching for your checkbook now this post probably isn’t for you. We’re going to look at a different marketing strategy today and it’s bound to cost you approximately $5-million less. No, you won’t appear on television’s most-watched broadcast or achieve 150-million views with these tactics....

What’s it take to conduct successful social media contests? It starts with a good idea, but it also takes planning, design, promotion, fulfillment, and more. What does “more successful” even mean? Success, as I hope you'll agree, means achieving the marketing goals you had in mind from the get-go. What might those marketing goals be? I’m going out on a...

You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot.  Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. ...

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email marketing. The...