11 Ecommerce Promotion Ideas to Stoke Social and Ring the Register
Best Practices

11 Ecommerce Promotion Ideas to Increase Sales

Ecommerce wars are raging. Obviously, we’ve long since passed the day when a company wanting to sell online had to worry about the technicalities of website creation and transaction security. Ecommerce platforms have that covered. The real battleground is generating awareness, capturing leads, inspiring purchases, and stealing the hearts of customers — all to increase word

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Business & Marketing Strategy

Effective Marketing Insights from Instagram Expert Jenn Herman [Video Interview]

Meet Instagram expert Jenn Herman. Jenn has a three-year streak winning “Top 10 Blog” recognition by Social Media Examiner. More than 100 of her posts are dedicated to delivering marketing insights specifically about Instagram. I devoured her Kindle booklets on Instagram and social media strategy and learned she’s co-authored Instagram for Dummies, due out in early

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Win Subscribers, Fans and Advocates with Interactive Content Tools
Best Practices

Win Subscribers, Fans and Advocates with Interactive Content Tools

You’ve seen a plethora of interactive content tools vie for your business. It’s no secret why marketers embrace them. Use interactive content wisely and you: Solicit participation and inspire action Overcome form fatigue to collect meaningful user data Educate more effectively Appeal to mobile users Enable customers to help themselves Make your brand fun to “play

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Powerful Super Bowl Marketing Strategy
Best Practices

A Powerful Super Bowl Marketing Strategy: Create Your Own Game

Super Bowl commercials ran advertisers about $5-million a pop last year. If you’re reaching for your checkbook now this post probably isn’t for you. We’re going to look at a different marketing strategy today and it’s bound to cost you approximately $5-million less. No, you won’t appear on television’s most-watched broadcast or achieve 150-million views with

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Instagram Marketing Secrets
Best Practices

Instagram Marketing Secrets: Great Ideas from the Experts [Infographic]

You think Instagram is hot? Kardashian gossip is hot. Those fidget spinner things are were hot.  Instagram is on fire. It’s enjoying gonzo growth, unmatched by any social media network ever. Smart Insights reports Instagram doubled its user base, to 800 million, during the past two years. Sprout Social reports 70% of US businesses use Instagram. Instagram

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Email Autoresponder Examples
Campaign & Contest Ideas

6 Email Autoresponder Examples to Create Better Customer Experiences

Let’s examine two very important realities of digital marketing, circa 2017. First, email rules. A recently published study and report, Email Marketing & Marketing Automation Excellence 2017, shows that email—compared to the gamut of digital marketing channels—is rated as the most effective. The same study asked its 2,500 participants to rank the top benefits of email

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