Author: Jessica Miller

In the realm of marketing, the word engagement gets tossed around a lot. You may understand it in reference to your social media profiles - likes, comments, follows, shares, clicks, etc. - since that is where a significant portion of your audience engages with your brand. But why is engagement so important? Fostering a level of engagement helps...

For businesses in the music industry, musicians, events-related organizations, or anyone looking to build hype around something about to kick off, it’s important to amplify your post’s visibility with all of the tools at your disposal. Using popular hashtags can help you reach more people, and for an album release, or boost in ticket sales, choosing the...

It’s a little crazy to think about, but any action you take online is tracked - a Google search, a link click, a scroll past a Facebook post - and every event is tallied and delivered up in neatly curated graphs and charts for businesses to oogle over. In most cases, this is great! Businesses can take...

Do a quick scroll through your Instagram feed. If you’re anything like me, it’s literally back-to-back posts featuring food and cocktails. But when someone asks me, “Where would you like to eat?” even after scrolling past dozens of food finds, my mind is completely void of ideas. How can this be? The problem is this: Instagram is so...

Not all customers are created equal. On one end of the spectrum, there’s the shopper who uses a coupon from one of those daily deal sites to take advantage of a special offer, and never comes back to buy anything else. (Yeesh!) On the opposite side of the spectrum are your best customers - loyal patrons who have...