Author: Jessica Miller

Email marketing isn’t what it used to be. Think of two opposite ends of a spectrum - on the one end, you have the game of Hungry Hungry Hippos in which players frantically grab at a bunch of marbles to try to collect the most. On the opposite end, think of a fine antiquities dealer, thoughtfully curating...

Quick: Scroll through your Facebook feed. What do you see? A slo-mo video of your neighbor’s dog shaking off after jumping in the pool? A time-lapse video of your creative friend decorating an elaborate wedding cake? Or maybe a gif of your nephew doing a “sweet jump” off of a homemade ramp?! So much video! It's easy to see...

Why is “spring cleaning” a thing? If you asked marketers or retailers that question, they may say, “Well, because spring is a slow season for sales so there’s not much else to do.” To that I say, “Oh, contraire!” Springtime is a great time to launch a marketing campaign for a few reasons: There’s less competition for...

Do you segment your lists to get the most out of your email marketing efforts?  Segmenting is the key to getting through to more potential customers, and getting more return on your investment. According to MailChimp’s recent study of their user base, email list segmentation results in a whole slew of impressive statistics. Segmented lists, when compared to...