Instagram puts businesses in a predicament. The site is undeniably influential, but promoting a business effectively on Instagram is not easy. Your ability to post links is limited and it's difficult to share content. Yes, you can throw a single link in your bio, and if you have enough followers on your business page, you can...
People ask me every day: “How do I run contests on Facebook?” and "How much does it cost to run a contest on Facebook?" These aren’t dumb questions. After all, Facebook is one of the most visited sites on the planet, so people are motivated to use it to get traction for their businesses. But the...
Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. Like right now. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no'...
Over the past few years, apps like Snapchat have tried to take the image- and video-sharing crown from Instagram, but "The ‘Gram" has found ways to remain comfortably seated on the throne. Not only has Instagram stayed in the lead, they have seen remarkable growth. Since Stories was released, Instagram has seen daily-active-user growth of more than...
The first step to growing email lists? Sharing forms people are willing to fill out! You’ve got a website, and you’re all over social media, but how do you turn all the people who visit your channels into leads? Lead generation and email signup forms are a must for businesses operating online. Placing forms strategically on your...
Marketing agencies, businesses and brands can always anticipate when their biggest marketing initiatives are going to happen every year. After all, major holiday dates are known well in advance and seasonal promotions are fairly predictable. It’s the times in between the big “events” that can be challenging. If you can effectively market your businesses during these periods,...
It’s not the night before Christmas, but you’re tossing and turning in the wee hours anyway. What's keeping you up? Maybe you're wondering how you'll achieve your grand sales goals during this critical season? Or what’ll it take to conduct effective holiday promotions amidst such fierce competition? Well, now you can rest easy because I've got the answer:...
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