Author: Susan Saurel

We all know that Instagram is one of the largest social networks that promises to raise brand awareness, drive website traffic, generate leads, and boost business in general. After all, studies reveal that Instagram helps 80% of users to decide whether to buy a product or service. But is the platform really delivering the expected results? We...

If you want to build a successful digital marketing campaign, you’ll need to step out of your comfort zone and think out of the box. I’m not talking about reinventing the wheel, but rather about finding the right inspiration, strategies, and twists to effectively communicate your messages to your unique audience. Big brands like Dollar Shave Club,...