Author: Jane Vance

The holidays are a busy time of year. It’s hard to find a minute to relax between work, holiday gatherings, the kids’ school programs, shopping for gifts, etc. The good news? There is something out there that could make your online marketing efforts a bit easier: marketing automation. The following marketing automation tools allow you to...

The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...

In the first part of The Essential Interactive Marketing Guide for the Holidays, we explained the importance of choosing goals for your holiday marketing, provided information on creating an execution calendar, and gave you some tips on where to promote your campaigns. If you haven’t already read Part One, I suggest you do so before moving...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our two-part holiday interactive marketing...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

October means changing leaves, pumpkin-spice everything, Halloween, and the start of the holiday season. Looking for some Halloween contest ideas? Never fear! We found four scary good campaigns from ShortStack users for collecting leads and engaging fans. Plus, we’re featuring four email marketing ideas to help you put those leads to work. WAFB’s “Halloween Central” Landing Page Want...

Sports fans are part of the target market for almost every product and service. In the US, nothing is bigger than football season. Not sure how to turn your customers’ love of football into engagement, leads and sales? I’ve scouted some ideas from our users who are scoring touchdowns with their football-themed campaigns. Take a two-minute...

Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...