The end of the year is just around the corner. That means there’s still a little bit of time for one last holiday-marketing push before the new year. Take this last chance to get in front of your customers during 2019 to promote brand awareness and customer engagement -- two keys to sales success that’ll be...
Think you’re too late to start your holiday advertising and maybe even get some new initiatives out in the wild? You’re not! The last Saturday before Christmas is called "Super Saturday" for a reason. Need proof that you still have time to get shoppers through your doors? Just take a peek at any big brand’s Instagram, Twitter,...
The holidays are a busy time of year. It’s hard to find a minute to relax between work, holiday gatherings, the kids’ school programs, shopping for gifts, etc. The good news? There is something out there that could make your online marketing efforts a bit easier: marketing automation. The following marketing automation tools allow you to...
The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...
What does every online campaign have in common? A URL. URLs direct people to your contest, promotion, quiz, giveaway, or whatever type of landing page you have created to help promote your business. The URL is front and center whenever you link to your online campaign or include information about the promotion in off-line advertising content. One...
For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...
Launching a new platform takes a lot of effort. Not only do you need to set up the platform and create the content, but you need to develop a marketing strategy that effectively gets the word out about it. However, marketing isn’t one-size-fits-all. Instead, you need to make sure the strategy you employ fits your target...
Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...
Comparing likes on Instagram photos may soon be a thing of the past. During F8 in April, Instagram announced it would be testing the removal of the like count and video views from posts in certain countries. Adam Mosseri, Head of Instagram, told Buzzfeed News that these steps were being taken to promote a less “pressurized environment”...
Big ticket prizes go a long way to boosting the visibility of your promotion and building your list of potential. I mean, who wouldn’t give their name and email address in exchange for the chance to win a house or a truck? However, the bigger the prize, the larger your investment in your contest, so the...
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