Author: Jane Vance

It’s no secret that 2020 is going to be a big year for online shopping. This is especially true for Black Friday sales. After all, nobody wants to be fighting through hoards of shoppers in person, while wearing a mask and worrying about getting sick, when the alternative is shopping in pajamas from home. Retailers get it....

Over the years, people have tried various layouts and concepts for their landing pages. There have been a whole lot of successes and just as many failures. Beyond knowing “what works,” it’s important to know what doesn’t work so you don’t make the same mistakes on your landing page. In this post, we’ll cover five of...

Ever since Facebook removed Like-gating back in 2014, social media marketers have been looking for ways to incentivize people for engaging with their social media pages. However, there isn’t a great way to reward people for this engagement. That’s why points for actions giveaways have recently become a popular type of contest for many brands. There are...