Author: Jane Vance

What does every online campaign have in common? A URL. URLs direct people to your contest, promotion, quiz, giveaway, or whatever type of landing page you have created to help promote your business. The URL is front and center whenever you link to your online campaign or include information about the promotion in off-line advertising content. One...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...

Comparing likes on Instagram photos may soon be a thing of the past. During F8 in April, Instagram announced it would be testing the removal of the like count and video views from posts in certain countries. Adam Mosseri, Head of Instagram, told Buzzfeed News that these steps were being taken to promote a less “pressurized environment”...

Do you want to run a hashtag contest, but haven’t pulled the trigger? What’s holding you back? Hashtag contests are easy for businesses to run and fun for people to participate in. When they’re done right, they promote engagement with customers and can lead to increased sales. We found some awesome hashtag contests created by our...

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...

The importance of online security is in the news every day. You already know that using “password123” or “asdfjkl;” as your password isn’t the best idea, but did you know that a clever password isn’t always enough? After all, through phishing scams or brute force attacks (e.g. using an algorithm to guess passwords) hackers can still...