Photo contests are not only popular, but they allow brands to collect user-generated content (UGC) that can be used in future marketing campaigns. We used our branded photo frames feature to spice up our National Pancake Day contest, then added a twist by making it an instant win giveaway. Read on to learn how we did
Let’s face it, your fans don’t get enough credit. They stand by the team win or lose. They show their support by following team news, buying merchandise and showing their love year-round. So why not go the extra mile for them? Sure, t-shirt tosses and kiss cams are exciting for a minute, but what about all
In an increasingly interconnected world, there are more ways than ever to get in front of customers. There are also more distractions. To combat distracted customers and reach folks where they spend the most time, marketers must engage in multi-channel marketing. In this article, I’ll do my best to explain what multi-channel marketing is (beyond a
Most marketers create a contest or landing page with the goal of collecting email addresses through an entry form. But what if I told you that what happens AFTER entries are submitted and emails collected is also important? Though it might not seem important, what you display after form submission is valuable real estate. A thank
Looking to take your contests to the next level? Then you gotta do more than just add your logo and change the default text. Your contest should reflect your brand. To do this, you’ll need images, fonts and a color scheme that complement your style guidelines. Of course, ShortStack is the perfect platform for building your
When I think back over the last year and a half, it’s sometimes hard to find the silver lining. So many lives were lost or changed forever that it doesn’t feel right to consider any positive impacts. However, when interviewing candidates for our excellent support team, we asked interviewees what they thought were the best and
Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below
Did you know that over 500 million people use Instagram (IG) Stories EVERY DAY? Not only that, according to Instagram, 58% of folks became more interested in a brand or product after seeing it in Stories. These numbers explain why so many brands and influencers have moved to regularly using Stories instead of posting directly to
Gone are the days where simply advertising your annual sales event will bring customers rushing through your doors. Instead, in the age of social media, sales events have become interactive extravaganzas complete with contests, special offers and live virtual gatherings. Le Vian is a fine jewelry company. Like many jewelers, Valentine’s Day is a major holiday
As an iPhone user, Apple’s announcement last June that they would start requiring apps to ask for permission to track folks across websites and apps was a welcome surprise. The feeling that I could be in control of just a bit of the information that was being collected about me felt good. However, as a marketer,
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