Author: Jane Vance

When I think back over the last year and a half, it’s sometimes hard to find the silver lining. So many lives were lost or changed forever that it doesn’t feel right to consider any positive impacts. However, when interviewing candidates for our excellent support team, we asked interviewees what they thought were the best and...

Do you ever get the urge to buy something while scrolling through your Instagram feed? I know I do! As a marketer, you put time into crafting a brand identity and creating images that make fans like me want to open our wallets, but Instagram makes it hard to actually BUY those products and services. Below...

Gone are the days where simply advertising your annual sales event will bring customers rushing through your doors. Instead, in the age of social media, sales events have become interactive extravaganzas complete with contests, special offers and live virtual gatherings. Le Vian is a fine jewelry company. Like many jewelers, Valentine’s Day is a major holiday for...

Looking to create a functional and awesome-looking campaign that provides a great user experience for everyone? Make sure it is also accessible to those with disabilities. Take some simple steps to create a ShortStack campaign that works for all of your visitors by implementing the following six suggestions: Include alt text When adding images to your campaign, be...

Imagine. You’re rushing to meet your next online marketing contest deadline. You finish creating your contest and publish it for the world to see. Within minutes, your manager is sending you a message saying there’s a typo after form submission and their entry isn’t displaying in the entry gallery. Don’t let this happen to you. Instead, always...

Have you celebrated National Pancake Day? How about National Sisters Day or National Margarita Day? Yes, I know they aren’t real holidays, but I’ve celebrated all three of the aforementioned days (and many more) because they’re fun! National days are also great marketing opportunities for businesses due to their popularity on social media. Don’t believe me? Search...