Over the years, people have tried various layouts and concepts for their landing pages. There have been a whole lot of successes and just as many failures. Beyond knowing “what works,” it’s important to know what doesn’t work so you don’t make the same mistakes on your landing page. In this post, we’ll cover five of...
Getting coupons in the hands of your customers has come a long way since clipping them from the Sunday paper. Now, whenever you open your inbox, you’ll find special offers and coupons available at the click of a button. However, not all coupon codes are the same in the eyes of the marketer and the customer....
Your website is a powerful tool. It’s your product gallery. It’s your full-page advertisement. It’s your best salesperson. Subsequently, one of the most important features of any landing page is the call to action (CTA) button. A CTA is an action you want visitors on your landing page to complete. For example, a button labeled “Shop Now”...
Ever since Facebook removed Like-gating back in 2014, social media marketers have been looking for ways to incentivize people for engaging with their social media pages. However, there isn’t a great way to reward people for this engagement. That’s why points for actions giveaways have recently become a popular type of contest for many brands. There are...
Smart marketers know how important it is to define their target market. These are the customers who will benefit the most from your product or service, and they are the people who you are trying to reach to make your sales. For Motherhood Maternity, the target market is pretty clear -- women who are expecting a...
The fonts you choose for your marketing campaigns say a lot about your brand. For example, a security company may lose credibility using the Comic Sans font, while a yoga studio’s atmosphere might feel less calming if they use Rockwell. Most of the time, your brand guidelines will dictate which types of fonts you choose. However, how...
Partnership marketing is everywhere. If you haven’t had your head in the sand, you know that social media influencers are constantly pitching products and services they “can’t live without.” However, marketers have been partnering with other businesses to promote their products and services long before influencers were a thing. Still, partnership marketing can be tricky. The main...
We all know how important color is to brands. Different colors can convey different meanings and can affect our buying behavior. For example, if you run a yoga studio, then cold colors like blues and greens would evoke a sense of calm. Likewise, maybe you’re selling a new sports drink and you want to bring forth...
By now you’ve seen a million blog posts with tips for working from home. They want you to “find a dedicated workspace” or “get ready for work like you would any other day.” That’s great and all, but let's be real. When I started to WFH (work from home) about eight years ago, most of my...
Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...
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