Author: Jane Vance

Partnership marketing is everywhere. If you haven’t had your head in the sand, you know that social media influencers are constantly pitching products and services they “can’t live without.” However, marketers have been partnering with other businesses to promote their products and services long before influencers were a thing. Still, partnership marketing can be tricky. The main...

Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...

In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...

Header images are often the first thing visitors notice when they arrive on your website, landing page or marketing campaign. This makes them one of the most important tools for conveying what you want your visitors to know about your site and your business. Now, don’t let me fool you, I’m no design expert. However, I...