Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients. However, collecting and nurturing leads can...
Marketers located within the European Union (EU), or those with customers in the EU, know that May 25, 2018 is a big day. No, it’s not the first day of the World Cup (that’s the 14th of June!). It’s the date that the European General Data Protection Regulation (GDPR) is set to go into effect. What does...
Are you familiar with the General Data Protection Regulation (GDPR)? Do you know how, or if, the new regulations will affect your business? Below you’ll find a quick overview of what GDPR is, who it affects, and what ShortStack is doing to prepare for the May 25th, 2018 deadline. Before you get started, please know that our...
Do you work in the travel industry, catering to would-be vacationers? Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...
Do you love your customers, but think it’s a bit over the top to send them a Valentine card festooned with candy hearts? Well, you’re probably right. Why don’t you create a Valentine’s Day giveaway and share some of your favorite products or services instead? I’m head over heels for this week’s Campaigns - two out of...
Sports fans can be crazy loyal. We all know that guy who hasn’t missed a basketball game played by his alma mater in the past five years. Or that woman who decorated her living room with her team colors. While college-themed home decor might be a bit extreme, I'll admit that as University of Iowa alum,...
Do you run a B2B company or work for one? If so, you know marketing for a B2B is quite a bit different from marketing for a B2C company. A B2B customer is unlikely to make a spontaneous purchase because he or she is walking by the business. In B2B scenarios, leads need to be nurtured....
Love is in the air! Are you looking for the perfect way to show your customers how much you appreciate them (a way that perhaps doesn’t include sending a dozen roses!)? [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Why not show them some love by giving them a...
As a marketer, you know how important it is to plan ahead. Whether you’re a small business owner promoting your products or services, an account manager or marketing expert creating digital marketing campaigns at an advertising agency, or anyone else trying to promote a brand online, you know that the more prepared you are, the more...
The end of the year is just around the corner. That means there’s still a little bit of time for one last holiday-marketing push before the new year. Take this last chance to get in front of your customers during 2017 to promote brand awareness and customer engagement -- two keys to sales success that’ll be...
