Author: Jane Vance

Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...

Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...

Health and wellness businesses vary widely, but they all have one thing in common -- their goal is to make people feel good. Lead-generation campaigns designed to bring customers through the door are essential to the success of any business, but this is especially true of health and wellness businesses that require repeat visits from their...

Do you work in the travel industry, catering to would-be vacationers?  Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...

Do you love your customers, but think it’s a bit over the top to send them a Valentine card festooned with candy hearts? Well, you’re probably right. Why don’t you create a Valentine’s Day giveaway and share some of your favorite products or services instead? I’m head over heels for this week’s Campaigns - two out of...