Smart marketers know how important it is to define their target market. These are the customers who will benefit the most from your product or service, and they are the people who you are trying to reach to make your sales. For Motherhood Maternity, the target market is pretty clear -- women who are expecting a...
The fonts you choose for your marketing campaigns say a lot about your brand. For example, a security company may lose credibility using the Comic Sans font, while a yoga studio’s atmosphere might feel less calming if they use Rockwell. Most of the time, your brand guidelines will dictate which types of fonts you choose. However, how...
Partnership marketing is everywhere. If you haven’t had your head in the sand, you know that social media influencers are constantly pitching products and services they “can’t live without.” However, marketers have been partnering with other businesses to promote their products and services long before influencers were a thing. Still, partnership marketing can be tricky. The main...
We all know how important color is to brands. Different colors can convey different meanings and can affect our buying behavior. For example, if you run a yoga studio, then cold colors like blues and greens would evoke a sense of calm. Likewise, maybe you’re selling a new sports drink and you want to bring forth...
By now you’ve seen a million blog posts with tips for working from home. They want you to “find a dedicated workspace” or “get ready for work like you would any other day.” That’s great and all, but let's be real. When I started to WFH (work from home) about eight years ago, most of my...
Today’s marketers know how important customer data is to every decision they make. From product development to what type of marketing campaign to run to what time of day to send an email, data is king. However, people are wary of who they give their data to and what data they provide, which makes it harder...
In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...
Ever wonder what designers are using to make the landing pages and websites they design wow-worthy? I do, too. Try as I may, I never have the right touch. That’s why I asked our graphic design magician what she thinks anyone can do to take their online marketing campaigns to the next level. She gave me...
Instagram is the perfect fuel for a travel junkie’s addiction. As someone who loves to travel, scrolling through my Instagram feed is like looking at a digital issue of Travel + Leisure or AFAR. Like many social media users, I use the posts from companies I follow as inspiration for my upcoming trips and to help...
Header images are often the first thing visitors notice when they arrive on your website, landing page or marketing campaign. This makes them one of the most important tools for conveying what you want your visitors to know about your site and your business. Now, don’t let me fool you, I’m no design expert. However, I...
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