Making a change to your product’s appearance can be risky. It’s believed that 20% of new packaging decreases sales, while 10% increases sales. Translation:

Have you ever tried something new in your marketing strategy but didn’t see the expected results? This isn’t an uncommon scenario. From online ads

Below are some examples of legal requirements for sweepstakes, contests, and giveaways in the United States that you may (or may not) be aware

Do you reach for your phone every morning to spend a couple of minutes solving Wordle or maybe grab a pencil to do a

Instant win contests are growing in popularity and for many good reasons. Marketers love them because they check off several marketing goals (more in