Are you looking to drum up support for your candidate or ballot measure during this election cycle? Or are you playing the long game and looking for ways to reach out to supporters once election season is over? Whatever your goals, online marketing campaigns can help you meet them! As I’m sure you know, online marketing campaigns...
In the first part of The Essential Interactive Marketing Guide for the Holidays, we explained the importance of choosing goals for your holiday marketing, provided information on creating an execution calendar, and gave you some tips on where to promote your campaigns. If you haven’t already read Part One, I suggest you do so before moving...
For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our two-part holiday interactive marketing...
For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...
October means changing leaves, pumpkin-spice everything, Halloween, and the start of the holiday season. Looking for some Halloween contest ideas? Never fear! We found four scary good campaigns from ShortStack users for collecting leads and engaging fans. Plus, we’re featuring four email marketing ideas to help you put those leads to work. WAFB’s “Halloween Central” Landing Page Want...
Sports fans are part of the target market for almost every product and service. In the US, nothing is bigger than football season. Not sure how to turn your customers’ love of football into engagement, leads and sales? I’ve scouted some ideas from our users who are scoring touchdowns with their football-themed campaigns. Take a two-minute...
Buying a new car is a big investment. Folks may spend hours researching, driving around car lots and test driving before they make a purchase. This is why collecting and nurturing new leads is important for people who sell both new and used cars. Salespeople can use these leads to promote the arrival of new cars...
Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...
Restaurants and bars face a lot of competition. The key to being the go-to spot on your block is creating offers customers can’t resist and then getting the word out about them. This week, we’re featuring three campaigns to help restaurants and bars build their lists of leads and then leverage those leads using email. That...
Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...
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