Are your customers outdoorsy types? Make sure they choose your brand for their next adventure. How? By creating online marketing campaigns inspired by the great outdoors! You can build any one of these campaigns to collect leads, and then use email marketing to nurture those leads into sales. Below you’ll find five campaigns built by ShortStack...
Restaurants and bars face a lot of competition. The key to being the go-to spot on your block is creating offers customers can’t resist and then getting the word out about them. This week, we’re featuring three campaigns to help restaurants and bars build their lists of leads and then leverage those leads using email. That...
Double opt-in confirmation for email marketing is a hot-button topic among online marketers. Some people argue, with all of our efforts to streamline entry forms to generate leads for our email marketing lists, adding an extra step for folks to confirm the email addresses is counterintuitive. Others believe the confirmation step builds stronger lists and improves...
Update: ShortStack is GDPR compliant as of May 23, 2018. Are you familiar with the General Data Protection Regulation (GDPR)? Do you know how, or if, the new regulations will affect your business? Below you’ll find a quick overview of what GDPR is, who it affects, and what ShortStack did to prepare for the May 25th,...
Update: ShortStack is GDPR compliant as of May 23, 2018. Marketers located within the European Union (EU), or those with customers in the EU, know that May 25, 2018 is a big day. No, it’s not the first day of the World Cup (that’s the 14th of June!). It’s the date that the European General Data Protection...
Health and wellness businesses vary widely, but they all have one thing in common -- their goal is to make people feel good. Lead-generation campaigns designed to bring customers through the door are essential to the success of any business, but this is especially true of health and wellness businesses that require repeat visits from their...
Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients. However, collecting and nurturing leads can...
Do you work in the travel industry, catering to would-be vacationers? Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...
Do you love your customers, but think it’s a bit over the top to send them a Valentine card festooned with candy hearts? Well, you’re probably right. Why don’t you create a Valentine’s Day giveaway and share some of your favorite products or services instead? I’m head over heels for this week’s Campaigns - two out of...
Sports fans can be crazy loyal. We all know that guy who hasn’t missed a basketball game played by his alma mater in the past five years. Or that woman who decorated her living room with her team colors. While college-themed home decor might be a bit extreme, I'll admit that as University of Iowa alum,...
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