Update: ShortStack is GDPR compliant as of May 23, 2018. Marketers located within the European Union (EU), or those with customers in the EU, know that May 25, 2018 is a big day. No, it’s not the first day of the World Cup (that’s the 14th of June!). It’s the date that the European General Data Protection...
Health and wellness businesses vary widely, but they all have one thing in common -- their goal is to make people feel good. Lead-generation campaigns designed to bring customers through the door are essential to the success of any business, but this is especially true of health and wellness businesses that require repeat visits from their...
Are you in the business of helping folks find a home, sweet home? The home-buying experience is all about relationships (that's just one reason realtors tend to put their photos on business cards and other marketing materials!) and collecting new leads is the key to building a list of potential clients. However, collecting and nurturing leads can...
Do you work in the travel industry, catering to would-be vacationers? Whether your target market is snowbirds going south to escape cold winters, students planning spring break trips, or families nailing down summer vacation plans, you can use ShortStack campaigns -- contests, in particular -- to promote your travel business. Contests allow you to collect email...
Do you love your customers, but think it’s a bit over the top to send them a Valentine card festooned with candy hearts? Well, you’re probably right. Why don’t you create a Valentine’s Day giveaway and share some of your favorite products or services instead? I’m head over heels for this week’s Campaigns - two out of...
Sports fans can be crazy loyal. We all know that guy who hasn’t missed a basketball game played by his alma mater in the past five years. Or that woman who decorated her living room with her team colors. While college-themed home decor might be a bit extreme, I'll admit that as University of Iowa alum,...
Do you run a B2B company or work for one? If so, you know marketing for a B2B is quite a bit different from marketing for a B2C company. A B2B customer is unlikely to make a spontaneous purchase because he or she is walking by the business. In B2B scenarios, leads need to be nurtured....
Love is in the air! Are you looking for the perfect way to show your customers how much you appreciate them (a way that perhaps doesn’t include sending a dozen roses!)? [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Why not show them some love by giving them a...
As a marketer, you know how important it is to plan ahead. Whether you’re a small business owner promoting your products or services, an account manager or marketing expert creating digital marketing campaigns at an advertising agency, or anyone else trying to promote a brand online, you know that the more prepared you are, the more...
Advent Calendars, Countdown to Christmas Calendars, Multi-Day Giveaway Calendars -- whatever you call them, they are a much-loved marketing tool during the holidays. Customers enjoy them because they offer many chances to win and each day is a surprise; marketers love them because they encourage people to return to the campaign day after day, facilitating customer...
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