Author: Jane Vance

Have you ever considered using an engaging "Buzzfeed style" quiz to collect qualified leads? How about a sweepstakes to promote a mobile app or a giveaway to encourage folks to check out your products? This Campaign Showcase is all about putting an unexpected twist on a typical lead-collection form. Platform E’s “The Startup Founder Readiness Test” With their...

This week’s Campaigns focus on doing things a little bit differently. We’re looking at how to use a poll to learn what an audience likes, how to use a giveaway to encourage repeat visits and how to use a "just for fun" campaign to engage with your audience.  These three campaigns are all live so you can...

The beginning of the year is all about fresh starts. Seize the moment to create Campaigns that inspire your customers. Make it a great year for them, and for your business! KLM’s Win a Trip to St. Maarten Giveaway You only live once, right? That’s probably why so many folks include “travel more” on their list of New...

It’s officially go time! The holidays are here, so don’t waste another minute before launching your holiday marketing efforts! This week’s Campaigns feature the following ready-made templates: the Win Your Wishlist Template, the Pick a Box Template, the Photo Vote Contest Template, and the Story Contest Template. These templates are a perfect way to jumpstart your...

The holiday marketing hustle is in full swing! Don’t let your messages get lost in the rush of holiday advertising. This week’s showcase is full of ideas to help you create unique contests, coupons and giveaways that stand out in a crowd! Almond Roca’s “Black Friday/Cyber Monday Coupon” Sign-up The biggest shopping day of the year is right...

The holidays can be a stressful time of year, especially for those of us trying to execute end-of-year marketing plans! This week’s email is full of easy-to-build contests, sweepstakes and giveaways that will allow you more time to focus on other items taking up space on your holiday to-do list….like perfecting your Pumpkin Pie recipe! SAVEUR Magazine’s...

There’s still time to build and launch Halloween contests and promotions! Check out these three last-minute Campaign ideas that will help your business work the spookiest night of the year into katieyour seasonal marketing strategy. While you’re at it, don’t forget to check out our Holiday Marketing Playbook for tips and resources to help you make...

Is it just us or does summer seem to get shorter and shorter? Here we are, it's the first week of August and we're already seeing "back to school" posts. Of course in lots of places school doesn't resume until the end of the month, or even after Labor Day Weekend, which means there is still plenty...