Author: Ana Gotter

Want to get a bunch of free Instagram followers really, really quickly? Want to turn those followers into customers? Of course you do! Who wouldn’t? Good news: Getting free Instagram followers is relatively easy. Bad news: Getting free Instagram users quickly is not. Unfortunately, despite what some businesses selling followers and likes would lead you to believe, there’s...

Every few months we hear about marketing “growth hacks” and new buzzwords, but there are a few tried-and-true tactics that stick around because they work. Twitter contests, for example. Twitter contests can get a lot of traction very quickly, and people are sometimes a little more willing to hit that retweet button than they would be to...

This post has been updated to reflect changes in Facebook/Instagram's policies, as announced on April 4, 2018 Facebook (which owns Instagram) announced today it has disabled several Instagram Platform APIs. Third party Instagram apps will no longer be able to use APIs that provide access to follower lists, likes, relationships and public comments. What does this...

Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help...

After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it. There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the...

When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...

Facebook’s organic reach may be sinking, but that doesn’t mean that your Facebook contest results have to go down with the ship. We all want our next campaign to be the most profitable and best ever and following these seven Facebook giveaway rules will help make your next contest your most successful yet. 1. Set Measurable Goals for...

You already know you want to run a social media contest. Excellent! You even know when you want to run it, and you've decided on a couple of goals you'd like to meet. And now you have to choose a prize. Is this decision holding you up? Choosing a prize for your social media contest can be...

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