Author: Ana Gotter

When you’re hosting an Instagram contest, there are so many decisions to make. How do you want people to participate? Will you have entry restrictions? What will the prize be? Will you collect UGC? Who will be the winner? That last consideration complicates contests for lots of brands. Deciding who will win—and how to actually pick the...

Visibility through Facebook’s organic reach just dropped even more, making other points of contact with followers even more important. Stepping up your Instagram game is a strong antidote to this declining Facebook reach. While Instagram’s algorithm still shows content out of order, it does prioritize strong, engaging content, so building up your followers there can help...

After all the planning, posting, and prize selection, picking a winner for your Facebook contest doesn’t sound so daunting … until you sit down to actually do it. There are, for starters, many different ways to pick a winner for a Facebook contest and you don’t want to make this important decision toward the end of the...

When looking to connect with new customers and win over potential leads with Instagram contests, a lot of small businesses rely on the “tag a friend!” strategy as a requirement to enter the contest. There are two problems with this. The first is that it actually goes against Instagram’s policies, and could potentially land your account in hot...

Facebook’s organic reach may be sinking, but that doesn’t mean that your Facebook contest results have to go down with the ship. We all want our next campaign to be the most profitable and best ever and following these seven Facebook giveaway rules will help make your next contest your most successful yet. 1. Set Measurable Goals for...

You already know you want to run a social media contest. Excellent! You even know when you want to run it, and you've decided on a couple of goals you'd like to meet. And now you have to choose a prize. Is this decision holding you up? Choosing a prize for your social media contest can be...

Almost all business owners know that they need to be on Facebook -- and increasingly, on Instagram -- and plenty are also focusing their time and effort on Pinterest. But what about YouTube? It’s one of the original social networks, and as the stats suggest, it has the most engaged followers. Actually, there’s only one stat that...

It’s no secret that Facebook contests can yield astounding results. Whether you’re looking to gain new followers or generate leads (or both!), plenty of businesses have proven that social contests are an excellent way to do so. It’s why we hear about incredible examples, like Qwertee using contests to get 100,000 likes or Cruise Line International...

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