Almost all business owners know that they need to be on Facebook -- and increasingly, on Instagram -- and plenty are also focusing their time and effort on Pinterest. But what about YouTube? It’s one of the original social networks, and as the stats suggest, it has the most engaged followers. Actually, there’s only one stat that...
It’s no secret that Facebook contests can yield astounding results. Whether you’re looking to gain new followers or generate leads (or both!), plenty of businesses have proven that social contests are an excellent way to do so. It’s why we hear about incredible examples, like Qwertee using contests to get 100,000 likes or Cruise Line International...
Winter is coming at us fast -- we're already well into November. You know what that means: The holiday season is here! Are you ready? While plenty of brands have started pushing their Black Friday and other holiday promotions earlier and earlier every year, that doesn't mean you're too late. To make sure you don’t miss out...
One of the most difficult parts of running a social media contest isn’t coming up with a great idea that your audience will respond to. It's knowing exactly when and how to promote the contest. When I help my clients run their social media contests, I’m always asked: How often should I post about it? They also...
Imagine that you’re browsing Facebook, and see two contests in your Newsfeed. One reads “We’re hosting a contest! Enter here to win this shirt.” The other reads “Giveaway time! You could win a pair of our best-selling, ultra-comfortable Classic Flip-Flops. Click here to enter before Friday!” Assuming you like both products equally, which contest would you enter?...
When you’re running a contest on social media, it only makes sense to want to get as many eyes on the contest as possible. More eyes means more engagement, more attention, more entries, and more leads. So what's the best way to get that maximized engagement? By running cross-platform contests using contest software. There’s one big challenge...
Contests are a great way to get a lot of conversation and buzz happening around your brand. Many brands focus on the short-term goals: get new followers and leads, and improve engagement. These are worthy goals, but only focusing on immediate outcomes can be a missed opportunity. Your contest doesn’t only have to yield short-term results. You can also...
Plenty of brands and businesses put a ton of time, money, and effort into social media contests, knowing it can bring valuable leads. Many of these same brands are sometimes unsure of how they can fully use this lead information once they have it. Our heavy reliance on the digital world—and the tools now available to marketers...
Congratulations! You’ve run your contest; your winners have been awarded their prizes, and you’ve gotten useful lead information in return (thanks to contest software). So now what? While the social engagement from contests is extraordinary, the most valuable takeaway from the contests is your users’ contact information. Email addresses, especially, can be used to nurture leads and create...
The holidays are almost here! Is your business ready? If one of your challenges is figuring out how to compete for consumers' attention and engagement (not to mention their dollars!), consider hosting a contest. Instagram contests are hot right now, and are one way to get in front of your existing customers, plus bring new followers. Instagram’s visual...
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