Author: Ana Gotter

Social media contests provide a fantastic opportunity to drive a ton of engagement, build brand awareness, promote certain products/services, increase your followers, and collect new lead information. With all the benefits social media contests have to offer, it’s not surprising they’re so popular. They can offer amazing results—so long as they’re implemented correctly. Unfortunately, there are several...

Whether you’re managing the social media presence for a small business or a large corporation, "doing social media" is a lot more work than many would expect. Creating and distributing great content on a regular basis on just one social media site, and then keeping track of the engagement can already be tons of work; once...