As 2019 draws to a close it’s natural to peer into the new year about to begin. Where is your business headed in 2020? What big plans, lofty goals, and ambitious targets have you set? For most business leaders and strategic marketers, the completion of one year is an opportunity to reset and gear up for a big...
In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center"...
Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...
There’s a pop of orange, yellow, and brown in the streets as our trees prepare for the colder months. The air is crisp, days shorter, and for the first time in months, you’ve made your way to the back of the closet and dusted off the Canada Goose jacket. It’s the feeling of fall which brings back the...
The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...
It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. That new...
The holiday season is a great time for running contests and giveaways. Your customers are hunting for deals and primed to spend big on gifts or treat themselves. Giveaways help you attract leads in preparation for this spending spree. Plus, the holiday season is a time for giving, generosity, and being thankful for others. So why not reward...
As a brick-and-mortar business, it's easy to get swept up in the buzz that is online marketing. Everyone is telling you that you need to be on social media, getting found on Google, and engaging with your prospects on a website. And yes, to be competitive in today's cut-throat retail world that is true. However, there is still an...
The holiday season is unlike any other time of the year… The music on the radio changes, decorations line the streets, and marketing your business becomes a little different. Yes, this time of year presents a huge opportunity for consumer-facing businesses due to the increase in spending. But it also poses a significant risk. You are fighting...
Are you ready to capitalize on the holiday season rush? The upcoming holiday season is an important period in the marketing calendar for most businesses. For some, it’s an opportunity to “make hay while the sun shines”...
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