Are you ready to capitalize on the holiday season rush? The upcoming holiday season is an important period in the marketing calendar for most businesses. For some, it’s an opportunity to “make hay while the sun shines”...
We’ve all been exposed to it at one time or another… Viral marketing. Whether it’s a YouTube video that catches fire, a trending hashtag, or a viral giveaway that everyone is talking about, viral marketing campaigns are a regular occurrence in today’s digitally-powered social media world. But I’m sure you’ve asked this question before; “What makes a campaign go...
How well do your online marketing campaigns sync with your offline initiatives? For most businesses, the answer is probably “not very well.” Too often online and offline marketing are seen as two separate departments, siloed in their own world of strategy and anticipated outcomes. Some of the more cohesive organizations have the events team collaborate with social media managers...
For retailers, both online and off, Halloween is a not-so-scary proposition...
Holiday eCommerce sales are on the rise year-on-year… Billions of dollars are spent from November through January, and we all want a slice of the pie. But with an increase in traffic, product interest, and sales comes a lot more work. The 101 priorities you are juggling for the rest of the year grow legs and multiply. Before long...
Running contests can be exhilarating… If you nail your prize, the targeting, and promotion of the contest, they can literally go viral. Once you’re on that viral wave the feeling is addictive. Leads are flowing and things are looking on the up and up for your marketing campaign. But if you’re not careful, all that hard work can go...
There are mixed opinions about the value of Twitter when it comes to a brand’s social media marketing mix. Whichever camp you sit in, the stats tell an interesting story… Since 2016, daily active Twitter users have been steadily growing. This improvement in user engagement is a result of a concerted effort from the team at Twitter to improve...
Do in-person events play a critical role in your marketing mix? If not, then it might be time to re-think your strategy. Research from EMI & Mosaic found that 65% of event attendees improved their understanding of a product or service from attending. Event marketing is also considered the most effective form of content marketing, according to 75% of...
For most of us, viral contests are a mythical creature… You hear about social media contests spreading like wildfire and the brands that run them collecting thousands of leads at a low cost. But when you give it a go yourself, the results are underwhelming. Why is that? Is there something wrong with you or your business? I don’t think...
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