Here’s a stat that should make you pay attention: Accounts that hold Instagram contests increase their followers 70% faster than accounts that don't - and that's just on one social media platform. Hashtag contests make up the majority of these Instagram contests, but they're applicable across many different social media platforms, including Twitter, Facebook, YouTube, Pinterest and...
As a business owner, you’ve probably heard it a million times already: "the power is in the list" and "email is king." So, the power is in the list, but why? The ‘list,’ as in your email list, is powerful because it is a direct line to your customers, and it’s one you have control over. Unlike a...
It’s time you started thinking about social media a little differently… As it stands, digital marketers are far too reliant on social media as a platform for lead generation. They’re obsessed with follower growth, page inquiries, and Facebook Messenger opt-ins. Didn’t we learn anything from Facebook’s algorithm overhaul that destroyed the organic reach of business pages? I guess not… [vc_row...
Attention is a problem… engagement is a problem… conversion is a problem… With so many businesses in every niche and industry imaginable having an online presence, it’s becoming harder and harder to cut through all of the noise and get your brand noticed. Just consider this fact: There are over 140,000 new websites launched each day! As a...
Disclaimer: This article is not legal advice. To ensure your business and website is GDPR compliant we recommend you speak with a qualified legal professional. GDPR is here and everyone is frantic...
If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...
So you’re running a promotional giveaway… Is it to capture new leads? Nurture current prospects? Engage your customers? Or something else? Whatever your reason, sometimes it’s hard to come up with ideas that will help you stand out from the competition. After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes...
Now more than ever, people are using the internet to find local businesses, shop for products and services, and interact with brands through social media. Every second of every day, Google processes more than 40,000 search queries. With the maturation of internet marketing tactics in the last decade - as evidenced by more sophisticated algorithms, marketing software, and...
Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...
There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...
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