Author: Will Blunt

The events happening around the world at the moment are unprecedented… Things that once appeared to be a far-fetched Hollywood storyline are now the reality of day-to-day living for many individuals. Our governments have some extremely hard choices to make about societal health and economic prosperity. For many businesses, the decision to lock down the activity of non-essential services...

What happens if you launch a contest and no one signs up? Contest radio silence is a real and concerning problem… With so much content noise streaming past the eyes of your prospects, being ignored or overlooked is alarmingly common. No matter how fabulous your prize is, how beautifully designed your landing page is, and how optimized your follow-up...

With over one billion Instagram accounts active every month and 90% of those accounts following at least one business, Instagram is an essential part of your marketing playbook. Running Instagram contests is an effective way of achieving a range of sought-after outcomes for your business. Whether you’re looking to increase brand awareness, connect with influencers and partners,...

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

Immediate gratification… That’s what many of your customers are looking for. They want rewards, discounts, and prizes now, not in a month, week, or day. This is the power of instant win giveaways. Instant win giveaways reward selected participants with an immediate reward upon entry. Most commonly, these instant rewards are unique codes for discounts, special deals, or hidden...

Are the contests you run boring your customers? It’s a provocative statement, but one that many marketers and business owners should take seriously. The thing is… contests and giveaways have been around for as long as you and I can remember. While the psychological triggers that make participants go crazy for free stuff haven’t changed, the contest marketing landscape...

Want to double your business in 2020? It’s an ambitious goal, but one that many entrepreneurs achieve year-on-year as their business enters a growth period. However, there’s no “one thing” you can do which will exponentially grow your business in such a short period of time. Fast growth comes from the perfect combination of business mathematics, consistent activity,...