Author: Will Blunt

Leads are the lifeblood of any business… The label “lead” creates a bridge between when someone doesn’t know who you are and when they are on a path to becoming a customer. If you have a well-oiled process for taking them on that journey, then the growth of your business is directly correlated with the number of leads...

Personality, engagement, interactivity, and customization… These are just a few of the many exciting ways to describe Instagram Stories. Debuting in August 2016 as a way for Facebook to compete with Snapchat, Instagram Stories is now a key part of the social media arsenal for avid users, influencers, and brands alike. In fact, every day over 400 million Insta-users...

Hit publish and wait… Hours, days, or weeks go by and nothing. No shares, no traffic - nothing but a big waste of time. You were told that content marketing would bring people to your website, build brand authority, and develop trust for your business. But all you see is the wasted hours put into creating something that no...

Are we too obsessed with vanity metrics? Likes, comments, and followers on social media make for ego-stroking viewing, but do they do anything for the progression of your business? You get it, I’m about to tell you how important email marketing is when compared with social media. You’ve heard it a million times now. But yet, brands still...

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

The barriers to starting an eCommerce business are smaller than ever… In reality, all you need is a Facebook account so you can access the marketplace, as well as some goods to sell, and you’re off to the races. But starting an eCommerce business and growing a flourishing and profitable one are two very different things. Given the ease...

Is your inbox bombarded with marketing emails? So is the inbox of your leads… Yes, email marketing is an extremely powerful channel of communication for both B2B and B2C businesses, but with increased competition for attention in your prospect’s inbox, it’s harder than ever to get noticed. A lot of work goes into crafting an email campaign, but even...

Despite the growing buzz about disappearing videos, chatbots, and other social media innovations, email still holds a strong position in the digital marketing ecosystem. It’s the third most influential medium for B2B audiences - which is no surprise given the sheer size of the world’s population that use email, estimated to be closing in on 4 billion...

Marketers spent more than $1 billion on influencer marketing in 2018. Influencer marketing… A term that barely existed a decade ago. As with any digitally driven marketing tactic, things change at a rapid pace. Something that works one day doesn’t work the next. And new trends can take off overnight. But despite the growth and maturity of influencer marketing,...