Author: Will Blunt

How long should your social media contest last? If your contest runs for too long, you run the risk of it going stale, and losing the excitement factor. If it’s too short, you miss out on potential momentum, exposure, and return on investment. What is the perfect length for a social media contest? Well, it’s complicated… Why do you need a...

Running a digital marketing agency can be extremely resource-heavy… The more clients you get, the more staff you hire, and the more leads you need to find. It can be a stressful hamster wheel of growing pains. That’s why you need to be aware of the essential expenditure that delivers on your clients’ expectations compared to the non-essential spend...

Social media often gets a bad rap for being a superficial, unrealistic, and glorified representation of life. Yes, in some cases, this may be true… But it also has the power to be inspirational. For those that share stories of transformation and are vulnerable about their experiences, it gives hope to those that resonate with the situation they...

Selling products on Instagram is a constantly changing process. At one point in time, you couldn’t even include clickable links in posts… Now, your profile can act as an eCommerce marketplace with shoppable images, story calls-to-action, and optimized bio links. So, how do you sell products on Instagram? What are the best tactics? Let’s take a look at five ways...

The stats are compelling… For brands, Instagram is the place to be. Of the 1 billion+ users, 90% of them follow a business account and 60% say they find new products on Instagram feeds. But how are the best brands capitalizing on this thriving social network? What helps them stand out? Today, I’ll take a deep dive into the world...

Customer loyalty… Everyone’s talking about it, but what does it really mean? When I think of customer loyalty, it’s more than just a few punches in a coffee card to get a freebie. It’s more than a positive review, a repeat purchase, or a happy unboxing. Yes, all of these things could be signs of a loyal customer, but why...

Do you run social media contests to build awareness, generate leads, or engage with your audience? If so you’re not alone. Contests and giveaways have a long-standing record of success for big brands. For example, Valvoline collected over 38,000 leads with its “Dream Garage Giveaway,” and SunRype gathered over 97,000 entries with its “Home Gym Giveaway.” These are big lead...

Video marketing is all the rage at the moment… In fact, 85% of consumers want to see more video content from brands. Whether it’s innovative new live video platforms or trending social networks like TikTok, video is the star of the moment. What was once a form of content that required a significant financial investment, heavy equipment, lots of...