The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season with holiday sales...
The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...
It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. [vc_row css_animation=""...
As a digital marketer, you’re not in the business of keeping everyone happy… we get that. But, at the same time, no one likes disgruntled customers! When planning a contest, you walk a knife’s edge between bliss and destruction. The winners are ecstatic and the not-so-lucky participants feel deflated and in some cases “ripped off.” At the end of...
According to WordStream, emails are among the top three most influential sources of information for B2B audiences. The majority of B2B marketers even claim email marketing is the most effective platform they turn to in terms of revenue generation. From a B2C perspective, email marketing is extremely effective too. Thirty percent of consumers who subscribe to an...
With the continual growth of social media networks and their influence over today’s society, businesses all over the world are doubling down on creating, sharing, and distributing content on these platforms to connect with their ideal audience. The problem is, you don’t own your social media audience… Social media is a great way to reach your target audience...
Are you primed and ready to run your next giveaway? What type of prize will you offer? Giving things away for free is one of the most effective ways to get people to start paying for what you have to offer… That sounds counterintuitive, doesn’t it?!? Giveaways are powerful because free stuff pulls potential customers towards your business....
It’s that pot of gold at the end of the rainbow all digital marketers are chasing… Virality. What makes something go viral and how can you replicate it? That question has been tackled from dozens of different angles more times than I can count. Everyone has a theory of what the viral formula is. The truth is, there is no...
Here’s a stat that should make you pay attention: Accounts that hold Instagram contests increase their followers 70% faster than accounts that don't - and that's just on one social media platform. Hashtag contests make up the majority of these Instagram contests, but they're applicable across many different social media platforms, including Twitter, Facebook, YouTube, Pinterest and...
As a business owner, you’ve probably heard it a million times already: "the power is in the list" and "email is king." So, the power is in the list, but why? The ‘list,’ as in your email list, is powerful because it is a direct line to your customers, and it’s one you have control over. Unlike a...
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