Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...
There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...
Free “resources” suck… Well, not really, but they are not as effective as they used to be. Our attention spans are diminishing by the day, and no one has time to read your eBook. It’s a natural progression of perceived value: Phase 1: Something is worth paying for - an eBook. When you pay for it, you read every...
Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...
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