Author: Will Blunt

Does your agency use interactive marketing campaigns to drive leads for clients? If so, I’m sure you are looking for a feature-rich and highly reliable SaaS solution to manage and scale these campaigns. Is ShortStack the right SaaS platform for your needs? This article will help answer that question for you. Here are seven reasons ShortStack is the perfect...

As a brick-and-mortar business, it's easy to get swept up in the buzz that is online marketing. Everyone is telling you that you need to be on social media, getting found on Google, and engaging with your prospects on a website. And yes, to be competitive in today's cut-throat retail world that is true. However, there is still an...

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...

Thanksgiving is the last pit stop before a flurry of big-time consumer spending, spearheaded by Black Friday and consolidated throughout December as we near Christmas. It’s the calm before the storm. A time to be thankful, give back to the community and spend time with your family. At least that’s the prevailing sentiment. But Thanksgiving is far from...

In 2017, Black Friday sales smashed all previous records with upward of $5 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with Black Friday sales forecasted to grow by more than 15% in 2018! How do you plan on getting your slice of that near-on $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width"...

The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...

It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. [vc_row css_animation=""...

As a digital marketer, you’re not in the business of keeping everyone happy… we get that. But, at the same time, no one likes disgruntled customers! When planning a contest, you walk a knife’s edge between bliss and destruction. The winners are ecstatic and the not-so-lucky participants feel deflated and in some cases “ripped off.” At the end of...

According to WordStream, emails are among the top three most influential sources of information for B2B audiences. The majority of B2B marketers even claim email marketing is the most effective platform they turn to in terms of revenue generation. From a B2C perspective, email marketing is extremely effective too. Thirty percent of consumers who subscribe to an...