Author: Will Blunt

Take action… That’s what you are trying to entice your prospects to do, right? Whether it’s the simple act of clicking a button to “Find Out More” or it’s the final checkout of a product purchase, actions are the measure of a marketer’s success. They are the conversions you’re striving for. So, what motivates someone to take action? Of course,...

Are you looking for April contest and campaign ideas? You’re in the right place… Coming up with unique ways to engage your customers can be challenging (and tiring). That’s why, each month, I put together a round-up of ideas to help get your creative juices flowing. Every month of the calendar year is unique. There is typically a dominant...

Are you looking to launch a viral giveaway? If they hit the right chord with your audience, social media contests have a way of catching fire. Before you know it, you’ve attracted thousands of new leads, followers, and brand advocates. But what is it about social media giveaways that make them so addictive? Why are these campaigns more likely...

Branding is more important than ever… It’s estimated that multi-platform brand consistency can increase revenue by 23% and it takes 5 to 7 impressions for people to remember your brand. In short, you need to generate brand visibility across multiple platforms to build trust and recognition with prospects. A small, but significant thing you can do to increase brand...

The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...

Once upon a time, email marketing was fairly simple… Build a list, hit send on a campaign, close sales. But those times are long gone. Your email contacts' expectations have grown exponentially in the last decade as their inboxes are inundated with offers, spam filters and junk rules have become even tighter, and attention is spread across numerous...

Marketing campaigns have a lot of moving parts… Goals, budgets, tasks, landing pages, creative, and much more. And that’s not even considering the human element - a complex mix of personalities, agendas, and work styles. The success of a marketing campaign comes back to the cohesive delivery of all of these elements in pursuit of a common goal. Cohesion,...

Are you looking to create contests, giveaways, or interactive landing pages at speed? If so, the ShortStack template library will be your best friend. With over a decade of experience, data from thousands of campaigns, and an almost endless list of split tests, the ShortStack team has learned a thing or two about optimizing landing pages. Those learnings have...