Author: Will Blunt

January 14, 2020

Posted at 07:13h in Campaign Ideas

Want to double your business in 2020? It’s an ambitious goal, but one that many entrepreneurs achieve year-on-year as their business enters a growth period. However, there’s no “one thing” you can do which will exponentially grow your business in such a short period of time. Fast growth comes from the perfect combination of business mathematics, consistent activity,...

January 9, 2020

Posted at 07:04h in Campaign Ideas, Contests

The January slump… It’s an epidemic that has been plaguing retail for as long as any of us can remember. During November and December, sales are flying. You ride the holiday wave all the way to the bank. You’re busy, but it’s a good kind of busy. Then comes January… Product returns start to pile up, sales have plummetted, and...

January 7, 2020

Posted at 07:41h in Campaign Ideas, Holiday

The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we emit a sigh...

December 19, 2019

Posted at 07:14h in Campaign Ideas, Holiday

A trillion dollars… It sounds like a fanciful figure that is more likely to be discussed in an Austin Powers movie than in real life. Unless, of course, you are a part of the US eCommerce industry. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] An analysis of the market conditions in the United States by...

November 19, 2019

Posted at 07:09h in Best Practices, Campaign Ideas, Holiday

In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center"...

November 12, 2019

Posted at 07:15h in Campaign Ideas, Holiday, Instagram, Social Media

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...

November 7, 2019

Posted at 07:16h in Holiday

There’s a pop of orange, yellow, and brown in the streets as our trees prepare for the colder months. The air is crisp, days shorter, and for the first time in months, you’ve made your way to the back of the closet and dusted off the Canada Goose jacket. It’s the feeling of fall which brings back the...

November 5, 2019

Posted at 07:15h in Best Practices, Campaign Ideas, Holiday

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...

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