Summer is in full swing, and with August right around the corner, some of the hottest days of the year are yet to come. For most Americans, August is a transition month. A time to eke out as much summer fun and vacation time as possible before getting back to the grind. I wouldn’t say that August is...
By 2023, it’s estimated that over half of the world’s population will use email. That’s why as social networks come and go with the trends of society, email marketing holds strong. In fact, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey research. With email marketing, you are building an asset...
There’s no way to sugar coat it, growing an agency the traditional way is stressful. You get more clients and you need more staff. You hire more staff and you need more clients. It’s a vicious cycle that results in many hours of overworked people (including yourself) or slashed profit margins. The good thing is, we operate in...
School’s out, the weather is warm, and families all across the United States are vacationing at their favorite spots. While July is an exciting time to catch up with friends and family, it’s tricky for some brands to connect with customers. They are spread out all across the country, with regular routines and habits thrown out the...
Launching a podcast is a big undertaking. In fact, half of ALL podcasts have less than 14 episodes. That means that a majority of people start, don’t get traction, and give up. The day-to-day grind of finding guests, recording episodes, editing, publishing, and promoting is a lot of work with very little return on investment in the short term. Podcasting...
Do you charge your clients for the software tools you use? I’m sure you want to use the very best tools available to execute and analyze your client’s campaigns. But the costs can quickly rise as your agency grows. Charging your clients in part or entirely for software tools can increase your margins and reduce the financial risk...
Having users upload files for participation in a marketing campaign is nothing new. Photo and video submission contests are powerful ways to engage with your customers and collect user-generated content in the process. But what about other file types? Have you considered the concept of accepting PDF uploads in your campaigns? ShortStack recently added a PDF upload feature that...
What do you do if a client asks for something that you don't believe will progress the engagement towards their goals? It's a tricky situation… The client is the one paying you for your services, so their opinion matters. But at the end of the day, you live and die by the results you achieve. So if you...
Sometimes it feels like you can’t win… Your team is working themselves to the bone to keep your clients happy, but they keep asking for more. And more. And more. It’s the hamster wheel of agency life, leading to burnout, disenfranchised employees, and unhappy clients. Working all night to satisfy your clients' demands is unsustainable. So what’s the secret? How...
The sun is out, the birds are chirping, and the mercury is rising. Summer is upon us. There is excitement and positive vibes in the air as your customers prepare for summer vacations, hiking adventures, and outdoor events. But how does your brand ride the wave of positivity that comes with summer? What campaigns can you launch in June...
