For most of us, viral contests are a mythical creature… You hear about social media contests spreading like wildfire and the brands that run them collecting thousands of leads at a low cost. But when you give it a go yourself, the results are underwhelming. Why is that? Is there something wrong with you or your business? I don’t think...
We are fighting a war of attention...
For the most part, the email vs social media marketing battle has been put to bed… Yes, there is an important place for both of these channels in an effective digital strategy. But when it comes to driving sales at a low cost-per-acquisition, email marketing still reigns supreme. Most eCommerce businesses already know this. Which is why lead...
Are you looking for inspiration for your next social media contest? Whether you’ve been running contests for a while, or this is your first attempt, finding a hook which engages participants and encourages them to share your contest is a critical element to its success. The problem with most social media contests is they are too similar. The...
Free products, gift cards, and coupons… When picking a prize for a social media contest, it’s common to feel limited to only a few options. After all, what else can you give away that people actually want, which won’t break your bank? It’s an interesting dilemma, because, despite a long history of ‘free stuff’ dominating the sweepstakes industry, things...
Is your business trying to acquire leads online? Seeing as you’re reading this article, I would assume that digital is a focus for your marketing initiatives. Or, at least, it will be in the near future. The problem with digital is that there are so many paths to take - paid ads, SEO, content marketing, social media marketing....
Running a social media contest can be an extremely rewarding experience for your business. A well-executed contest or giveaway has the ability to quickly grow your leads database, explode your brand recognition, and build trust with your prospective customers. But the sheer nature of a contest is to “give something away.” You are offering a prize to the...
With all the buzz about decreasing organic reach on social media and changing algorithms, contests are one of the few tactics that have withstood the constant change. There is something about a contest which sparks curiosity and drives action from people. And while the delivery of contests may have changed with new technology and platforms for consumer...
It’s estimated that 60% of Instagram users have discovered a new product via the social network, making it a key focus for eCommerce brands. However, for many online stores that are only just dipping their toe into the Instagram ecosystem, it can all be a bit overwhelming. Especially when it comes to determining what content to share. Many...
The eCommerce landscape is more competitive than ever. Every year, new ways to sell products online become available. From dropshipping, to Etsy, and the Facebook marketplace, starting an online business doesn’t require the capital outlay it once did. Anyone can start an online business and they can do so quickly without a huge budget. Given the increase in...
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