7 TikTok Trends and Challenges Your Brand Can Use This Holiday Season
Social Media

7 TikTok Trends and Challenges Your Brand Can Use This Holiday Season

TikTok might be just the social platform you’re looking for to get a competitive advantage this holiday season. Unlike any other social network, it brings down the corporate barriers – its fun, personal, and addictive nature makes the engagement rates hefty. Especially if you’re targeting millennials, who spend hours on end in TikTok vortexes, hunting for

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A Guide to Email Personalization in 2021
Email Marketing

A Guide to Email Personalization in 2021

Personalized customer experiences have become the new norm. What was once an exciting (and sometimes freaky) run-in with a retargeting ad or product recommendation, is now a ubiquitous trend with businesses of all shapes and sizes. In fact, 66% of consumers expect brands to understand their individual needs and deliver personalized content accordingly. Not to mention

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Puzzle Marketing: The Powerful Interactive Technique Your Competitors Aren’t Using
Campaign & Contest Ideas

Puzzle Marketing: The Powerful Interactive Technique Your Competitors Aren’t Using

Have you ever burned hours trying to crack the code of a Sudoku puzzle or unhook the unhookable metal loops? That’s the power of games for catching and holding someone’s attention. When it comes to marketing, online interactive games have become a popular technique for brands of all shapes and sizes. Some examples are website Easter

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Why You Should Outsource the Management of Your Next Giveaway
Business & Marketing Strategy

Why You Should Outsource the Management of Your Next Giveaway

Online giveaways are a popular tactic for engaging with your audience and increasing lead flow. Their interactive nature combined with the psychology of winning forms the perfect storm of value and virality for your prospective customers. The problem is, giveaways are resource-heavy marketing campaigns. You need to choose an attractive prize, take photos, create marketing graphics,

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