Author: Will Blunt

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

With over 2.5 billion active accounts, Facebook is the world's largest social network. However, tricky ever-changing algorithms can make it difficult to reach people on the sprawling network. [icons size='' custom_size='40' icon='fa-star' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] Contests and competitions can change that, by sparking excitement about your brand and putting...

Facebook and Twitter are old news; these days, if you want to make your mark on social media, you need an active presence on Instagram. Over 200 million instagrammers visit at least one business profile every day. And 90% of accounts follow a business on Instagram Getting on Instagram is just the first step. Modern consumers are more...

The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...

More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...

Are you using lead generation tactics such as contests and giveaways to collect email addresses? Studies show that 85% of people that interact on the internet use email as a method of communication. Collecting email addresses enables you to extend the conversation with a website visitor beyond the first interaction. Helping you turn prospects into leads and leads...

The events happening around the world at the moment are unprecedented… Things that once appeared to be a far-fetched Hollywood storyline are now the reality of day-to-day living for many individuals. Our governments have some extremely hard choices to make about societal health and economic prosperity. For many businesses, the decision to lock down the activity of non-essential services...