Author: Will Blunt

The beginning of a new year comes with exciting opportunities… It’s a fresh start. A time to reflect, reset, and create ambitious goals for your business. However, when the “ball drops” and the clock strikes 12 on New Year’s Eve, the last thing you want is for your marketing to grind to a halt. Subconsciously, we emit a sigh...

A trillion dollars… It sounds like a fanciful figure that is more likely to be discussed in an Austin Powers movie than in real life. Unless, of course, you are a part of the US eCommerce industry. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] An analysis of the market conditions in the United States by...

In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? Here are 13 of the best strategies...

Are you all prepped and ready for the holiday marketing season? Your customers will inevitably be searching far and wide for deals - at their local mall, in their inbox, and on social media. And as I’ve discussed previously, a “deal” is not always necessarily about discounting and devaluing your products but finding an exchange of value...

There’s a pop of orange, yellow, and brown in the streets as our trees prepare for the colder months. The air is crisp, days shorter, and for the first time in months, you’ve made your way to the back of the closet and dusted off the Canada Goose jacket. It’s the feeling of fall which brings back the...

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...

It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. That new...

The holiday season is a great time for running contests and giveaways. Your customers are hunting for deals and primed to spend big on gifts or treat themselves. Giveaways help you attract leads in preparation for this spending spree. Plus, the holiday season is a time for giving, generosity, and being thankful for others. So why not reward...