Author: Will Blunt

If you’re like most business owners, you’re probably using an integrated approach to your digital marketing efforts. Maybe Google and Facebook ad campaigns combined with social media posts across numerous platforms? Sprinkle a little bit of SEO and email marketing on top and you’ve got a fully baked digital marketing cake. But do your efforts always feel...

So you’re running a promotional giveaway… Is it to capture new leads? Nurture current prospects? Engage your customers? Or something else? Whatever your reason, sometimes it’s hard to come up with ideas that will help you stand out from the competition. After all, promotional giveaways are hardly a new marketing tactic. Brands have been using giveaways and sweepstakes...

Now more than ever, people are using the internet to find local businesses, shop for products and services, and interact with brands through social media. Every second of every day, Google processes more than 40,000 search queries. With the maturation of internet marketing tactics in the last decade - as evidenced by more sophisticated algorithms, marketing software, and...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

There are more than two million blog posts published every day on the internet. An ever-expanding number of web pages threatens to drown out the less conscientious online marketer. Interactive marketing campaigns optimize the user experience by presenting a personalized dialogue. This engages the end user and gathers valuable data. Content, in the traditional form of articles, blog posts,...

Your customers are bored with your content… They are scrolling through their Facebook feed at a rate like never before, creating disappearing videos, talking to search engines because they don’t want to type, and ignoring your advertising messages. So what are you going to do about it? Create another run-of-the-mill blog post? Ramp up your ad spend so...