Agency Tips

May 11, 2021

Posted at 07:40h in Agency Tips

The agency-client relationship can be complex. Every relationship is unique in some way. While it may appear on the surface that everyone is moving in the same direction, there are often competing agendas, miscommunication about expectations, and unspoken grievances. The biggest shame of communication breaking down between an agency and its client is that no one wins. The...

February 9, 2021

Posted at 07:23h in Agency Tips, Campaign & Contest Ideas

Marketing campaigns have a lot of moving parts… Goals, budgets, tasks, landing pages, creative, and much more. And that’s not even considering the human element - a complex mix of personalities, agendas, and work styles. The success of a marketing campaign comes back to the cohesive delivery of all of these elements in pursuit of a common goal. Cohesion,...

February 4, 2021

Posted at 07:15h in Agency Tips, ShortStack Tips & Tricks

Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...

January 12, 2021

Posted at 07:03h in Agency Tips, Email Marketing

Do you ever feel overwhelmed by the number of tools your agency uses? The average digital marketer uses 12.4 tools to support the delivery of data-driven marketing campaigns. And that is just an average… Some are using over 30 tools to achieve the same outcomes! For agencies, this can quickly get out of control. Not only do you have...

December 10, 2020

Posted at 07:15h in Agency Tips, Best Practices

Is your agency closing enough leads? Unfortunately, most agencies are synonymous with “panicked” lead generation. They close a deal and immediately shift all of their attention to executing the agreed proposal. A few months go by, and all of a sudden, that new client pulls the proverbial rug from under you. You now have a gap in your revenue projections...

September 17, 2020

Posted at 07:31h in Agency Tips, ShortStack Tips & Tricks

Running a digital marketing agency can be extremely resource-heavy… The more clients you get, the more staff you hire, and the more leads you need to find. It can be a stressful hamster wheel of growing pains. That’s why you need to be aware of the essential expenditure that delivers on your clients’ expectations compared to the non-essential spend...

December 13, 2018

Posted at 14:22h in Agency Tips, ShortStack Tips & Tricks

Does your agency use interactive marketing campaigns to drive leads for clients? If so, I’m sure you are looking for a feature-rich and highly reliable SaaS solution to manage and scale these campaigns. Is ShortStack the right SaaS platform for your needs? This article will help answer that question for you. Here are seven reasons ShortStack is the perfect...

June 14, 2018

Posted at 06:32h in Agency Tips, Best Practices, Campaign & Contest Ideas, ShortStack Tips & Tricks

Creating a photo contest or "enter to win" giveaway is a tried and true tactic that'll help you win some new business and stir up excitement around your brand. And there are plenty of contest-building platforms you can use to build a basic giveaway or contest. But that's the problem: most of them only allow you to...

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