The agency-client relationship can be complex. You’re dealing with different personalities, different goals, and a variety of expectations. But it’s that last part that makes it so hard to deliver consistent value – your client’s expectations. No matter how hard you try during the sales process, a large portion of client expectations will go unsaid. As
In an increasingly interconnected world, there are more ways than ever to get in front of customers. There are also more distractions. To combat distracted customers and reach folks where they spend the most time, marketers must engage in multi-channel marketing. In this article, I’ll do my best to explain what multi-channel marketing is (beyond a
The digital agency space is crowded – there’s no other way to frame it. There are 5,585 agencies in America, according to IBIS World, and that number has increased by 13% since 2020 – which is an astronomical growth rate. Simply put, your competition is growing by the day. So how do you stand out? What
Looking to take your contests to the next level? Then you gotta do more than just add your logo and change the default text. Your contest should reflect your brand. To do this, you’ll need images, fonts and a color scheme that complement your style guidelines. Of course, ShortStack is the perfect platform for building your
Running a digital marketing agency can be extremely resource-heavy… The more clients you get, the more staff you hire, and the more leads you need to find. It can be a stressful hamster wheel of growing pains. That’s why you need to be aware of the essential expenditure that delivers on your clients’ expectations compared to
There’s no way to sugar coat it, growing an agency the traditional way is stressful. You get more clients and you need more staff. You hire more staff and you need more clients. It’s a vicious cycle that results in many hours of overworked people (including yourself) or slashed profit margins. The good thing is, we
Do you charge your clients for the software tools you use? I’m sure you want to use the very best tools available to execute and analyze your client’s campaigns. But the costs can quickly rise as your agency grows. Charging your clients in part or entirely for software tools can increase your margins and reduce the
What do you do if a client asks for something that you don’t believe will progress the engagement towards their goals? It’s a tricky situation… The client is the one paying you for your services, so their opinion matters. But at the end of the day, you live and die by the results you achieve. So
Sometimes it feels like you can’t win… Your team is working themselves to the bone to keep your clients happy, but they keep asking for more. And more. And more. It’s the hamster wheel of agency life, leading to burnout, disenfranchised employees, and unhappy clients. Working all night to satisfy your clients’ demands is unsustainable. So
Referral, partner and affiliate programs are a great way for marketers to make a little extra cash, and for businesses to attract more eyes to their product. Both programs bring new customers to your business through advocates of your product. At ShortStack, our referral program offers up 15% commission for each person who signs up for
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