Agency Tips

There’s no way to sugar coat it, growing an agency the traditional way is stressful. You get more clients and you need more staff. You hire more staff and you need more clients. It’s a vicious cycle that results in many hours of overworked people (including yourself) or slashed profit margins. The good thing is, we operate in...

Do you charge your clients for the software tools you use? I’m sure you want to use the very best tools available to execute and analyze your client’s campaigns. But the costs can quickly rise as your agency grows. Charging your clients in part or entirely for software tools can increase your margins and reduce the financial risk...

What do you do if a client asks for something that you don't believe will progress the engagement towards their goals? It's a tricky situation… The client is the one paying you for your services, so their opinion matters. But at the end of the day, you live and die by the results you achieve. So if you...

Sometimes it feels like you can’t win… Your team is working themselves to the bone to keep your clients happy, but they keep asking for more. And more. And more. It’s the hamster wheel of agency life, leading to burnout, disenfranchised employees, and unhappy clients. Working all night to satisfy your clients' demands is unsustainable. So what’s the secret? How...

The agency-client relationship can be complex. Every relationship is unique in some way. While it may appear on the surface that everyone is moving in the same direction, there are often competing agendas, miscommunication about expectations, and unspoken grievances. The biggest shame of communication breaking down between an agency and its client is that no one wins. The...

Marketing campaigns have a lot of moving parts… Goals, budgets, tasks, landing pages, creative, and much more. And that’s not even considering the human element - a complex mix of personalities, agendas, and work styles. The success of a marketing campaign comes back to the cohesive delivery of all of these elements in pursuit of a common goal. Cohesion,...

Whether your client base represents a vast smorgasbord of industries or your services better serve a market niche, it's imperative that you’re able to deliver on whatever requests come your way. Thousands of agencies have trusted ShortStack to be their go-to for contests, giveaways, hashtag campaigns, quizzes, landing pages, and pretty much whatever other interactive digital content...

Do you ever feel overwhelmed by the number of tools your agency uses? The average digital marketer uses 12.4 tools to support the delivery of data-driven marketing campaigns. And that is just an average… Some are using over 30 tools to achieve the same outcomes! For agencies, this can quickly get out of control. Not only do you have...

Is your agency closing enough leads? Unfortunately, most agencies are synonymous with “panicked” lead generation. They close a deal and immediately shift all of their attention to executing the agreed proposal. A few months go by, and all of a sudden, that new client pulls the proverbial rug from under you. You now have a gap in your revenue projections...