Best Practices

These days you can't visit a business blog without reading about the benefits of YouTube marketing. There's a virtual flood of moving images overtaking our screens. [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] In 2020, nearly 80 percent of all web traffic will be driven by video, it's...

Letting someone know they’ve won your contest or giveaway can be the most fun part of the whole "contest" experience. After all, you get to deliver exciting news! But if you haven’t planned ahead, wrapping up a contest and picking a winner can also be kind of stressful. When answering support requests for ShortStack, every once in...

Are you looking for ways to connect with more customers this holiday season? Of course you are! And I’ve got an idea that’ll help you meet your goals: a Christmas contest or giveaway. Running a Christmas or holiday-themed giveaway is a smart move for any marketer, especially since the competition for views, clicks, and (ultimately) shoppers is...

[vc_separator type='transparent' position='center' color='' thickness='' up='' down=''] We surveyed nearly 9000 marketers about their Black Friday and Cyber Monday marketing strategy. What we learned can help you, too. At ShortStack, we're always analyzing our users' campaigns to see what makes some more successful than others so we can share what we learn. Some of what we see is...

Are you someone who often waits until the last minute to do, well, everything? As a recovering procrastinator, I’ve been working hard over the last few years to plan ahead. Little things, like arriving at the airport early and packing my lunches the night before, have reduced my stress levels. [icons size='' custom_size='40' icon='fa-quote-left' type='normal' position='' border='no'...

It’s not the night before Christmas, but you’re tossing and turning in the wee hours anyway. What's keeping you up? Maybe you're wondering how you'll achieve your grand sales goals during this critical season? Or what’ll it take to conduct effective holiday promotions amidst such fierce competition? Well, now you can rest easy because I've got the answer:...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...