Best Practices

For retailers, marketers, and many small business owners, September brings more than a chill to the fall air - it brings the anxiety-fueled anticipation of the impending holiday season. A successful holiday season can make or break a business’ bottom line, but ensuring that success takes a hefty (and costly) holiday marketing push. Your budget and capacity...

Over the last decade, mobile usage has gone from nearly non-existent to 50% of all web traffic. That’s quite the jump! This is why it’s so important to keep mobile in mind when designing your landing pages. In this post, I’ll cover seven tips for creating mobile-friendly landing pages. Keep copy and forms concise [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no"...

While scrolling Instagram, strolling the mall, or even twisting the cap off a coke,“Enter to Win” is a phrase that echoes from every corner of our daily lives. At any given moment, exciting giveaways are happening all around us, but the entry process is usually pretty lackluster. Most require us to like, comment, or fill in...

Is your agency closing enough leads? Unfortunately, most agencies are synonymous with “panicked” lead generation. They close a deal and immediately shift all of their attention to executing the agreed proposal. A few months go by, and all of a sudden, that new client pulls the proverbial rug from under you. You now have a gap in your revenue projections...

Social media giveaways, like comment to enter and hashtag contests, are quick and easy to run. However, sometimes they can fall a bit flat. The key to a successful social media contest is to let people know about it before it happens. This is just what ROOLEE did, and boy, their results were awesome! ROOLEE has worked...

Social media contests are much different from traditional landing page contests. The main distinction is the amount of time they take to create. Social media contests require fewer assets and time to build, leaving you more time to promote your contest and focus on other aspects of your business. The relatively low amount of time it takes...