Best Practices

Free products, gift cards, and coupons… When picking a prize for a social media contest, it’s common to feel limited to only a few options. After all, what else can you give away that people actually want, which won’t break your bank? It’s an interesting dilemma, because, despite a long history of ‘free stuff’ dominating the sweepstakes industry, things...

“How do I run a contest on Instagram?” It’s a question my colleagues and I hear all day, everyday. And, although it sounds like a harmless enough question, it’s impossible to answer without knowing a little bit more about a business’s end-goal. For example, my follow-up questions might include, “Are you looking to build your email list? Get...

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....

The importance of online security is in the news every day. You already know that using “password123” or “asdfjkl;” as your password isn’t the best idea, but did you know that a clever password isn’t always enough? After all, through phishing scams or brute force attacks (e.g. using an algorithm to guess passwords) hackers can still...

If you’ve decided to host a contest or giveaway - great! - you’ll capitalize on a myriad of benefits including a boost in engagement and brand awareness. But some of these benefits will depend on how you execute your contest. Like many things, contests can be fairly simple to set up, but to be successful, they...

Even if you’re completely in the dark about laws regarding giveaways, these three words - no purchase necessary - are surely very familiar to you. You’ve heard them a million times, usually at the end of a booming television or radio ad, announcing your chance of winning fabulous prizes. If you’re new to running giveaways for your...

Traveling internationally has become more and more popular. In fact, international travel from the United States rose 6% between 2017 and 2018. That’s probably why we’ve seen so many different types of travel-related campaigns over the last few years! Everyone from airlines to hotels, luggage companies to camera manufacturers want to take advantage of increased travel. But...