Best Practices

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...

If you’re planning on running an online contest, I have a little disconcerting news for you: people cheat. It happens in contests of all sizes, no matter the prize or premise. You may think, “My contest is immune to cheaters - I’m just giving away a few bottles of nail polish.” But I’ve seen cheating happen in...

More followers, more traffic, more engagement, more, more, more… What does all of this actually mean for your business? Many brands fall into the trap of chasing the metrics. They obsess over vanity numbers that distract us from what really matters. Of course, what really matters will differ from brand to brand. But when you’re constructing a marketing plan...

Are you using lead generation tactics such as contests and giveaways to collect email addresses? Studies show that 85% of people that interact on the internet use email as a method of communication. Collecting email addresses enables you to extend the conversation with a website visitor beyond the first interaction. Helping you turn prospects into leads and leads...

In today’s world, so many things happen with a click of a button. A ride can be ordered. Groceries can be delivered. Money can be sent. We’re used to instant gratification in our everyday lives, so why not harness this trend in your next contest? Instant win contests allow you to do just this. With an instant...

The series of emails you schedule to follow-up with entrants of a contest is critical to a campaign’s return on investment. Either you build trust, credibility, and buying propensity…  or your new leads unsubscribe, never to be seen again. The thing is, email marketing is still one of the most personalized ways of communicating with new prospects. And...

Immediate gratification… That’s what many of your customers are looking for. They want rewards, discounts, and prizes now, not in a month, week, or day. This is the power of instant win giveaways. Instant win giveaways reward selected participants with an immediate reward upon entry. Most commonly, these instant rewards are unique codes for discounts, special deals, or hidden...

Google “how to get more followers” and your search results will scroll for an eternity. Everyone’s writing about how to beef up your Facebook and Instagram following because the topic gets so many clicks. What does this boil down to? Business owners are clambering for their share of the follower pie. But is the size of your...

Are the contests you run boring your customers? It’s a provocative statement, but one that many marketers and business owners should take seriously. The thing is… contests and giveaways have been around for as long as you and I can remember. While the psychological triggers that make participants go crazy for free stuff haven’t changed, the contest marketing landscape...