Best Practices

Instagram - it’s synonymous with young people and their 21st century terms like “influencer,” “brand,” “lifestyle” and things you may be struggling to fit into your marketing approach. If you’re reading this post, you’ve most likely decided it’s important to be a part of the platform that sees 1 Billion active users every month. Smart move! But...

Fashionistas, beauty bloggers, and foodie adventurers stand aside - mother nature is an Instagram force to be reckoned with. Search the hashtag #nature and you’ll see more than 4.3 million posts proving my point. In other words, if your business is outdoor-related, Instagram is your place to shine. But with so much competition, how do you get...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

We all know that Instagram is one of the largest social networks that promises to raise brand awareness, drive website traffic, generate leads, and boost business in general. After all, studies reveal that Instagram helps 80% of users to decide whether to buy a product or service. But is the platform really delivering the expected results? We...

No matter what product or service you sell, a landing page often has a single purpose - to encourage users to subscribe or buy. This, of course, means that a well-optimized landing page can bring you a steady stream of leads and sales. It is not a secret that creating effective landing pages can be challenging. However,...

As a media broadcaster, you’re already a master of communications. With an attentive audience at your fingertips, it may seem like putting effort into your social media presence is a waste of time. But I assure you, social media is a necessary component of your marketing strategy because it offers benefits that broadcasting does not. [icons size=''...

Launching a new platform takes a lot of effort. Not only do you need to set up the platform and create the content, but you need to develop a marketing strategy that effectively gets the word out about it. However, marketing isn’t one-size-fits-all. Instead, you need to make sure the strategy you employ fits your target...

Once you’ve created a product or service that offers a solution for a specific problem and you’ve found your target market, it’s time to spread awareness and start generating some leads. However, even if you have top of the line products or services in a particular industry, that doesn’t guarantee sales and mindblowing profits. You, as a business...

Whether you’re a small business owner or a professional marketer building content for clients, the word “template” can be music to your ears. We’re all busy, and when time is money, anything to save us time can really help us boost that bottom line. As you may know, contests and giveaways are awesome tools for boosting engagement,...