Best Practices

Header images are often the first thing visitors notice when they arrive on your website, landing page or marketing campaign. This makes them one of the most important tools for conveying what you want your visitors to know about your site and your business. Now, don’t let me fool you, I’m no design expert. However, I...

Instagram is becoming more and more competitive. There are now over a billion users now and engagement levels are on the decline.  If you want to beat out your competition and rank higher in your Instagram followers’ feed and on the explore page, you need to do something different that will help you stand out. And the...

Are you planning to run contests and giveaways to grab your customers’ attention this holiday season? Wondering how you can stay in touch next year with all the new fans and followers you gain from your Thanksgiving, Black Friday and Christmas promotions? We have the email marketing tools that will help! The engagement you see when you run...

Has this ever happened to you? I saw an ad in my Facebook feed for a software app that could help me make neat little video animations. I clicked on it to learn more. I was directed to a website with a suite of software apps, but none were specific to the one I saw in the...

In 2018, Black Friday sales smashed all previous records with upward of $6 billion in revenue for eCommerce businesses. Things are predicted to get even bigger this year, with holiday sales forecasted to grow by more than 13% in 2019! How do you plan on getting your slice of that $6-billion-dollar pie? [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center"...

The holidays are approaching at lightning speed. Need ideas for reaching your target market during November? Below are six online marketing campaigns created by ShortStack users that are sure to inspire you for your next Thanksgiving, Black Friday or Giving Tuesday campaign. Pacific Eye’s “Pacific Eye Gives Back” Challenge Thanksgiving is a holiday that reminds us to share...

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season. People are ready...