Best Practices

The face of marketing is ever-evolving. Although ad agencies still churn out professionally polished ad campaigns, major brands have tapped into the power of handing over the marketing reigns to their customers and brand loyalists. How are they doing this? With thoughtfully executed campaigns aimed at collecting user-generated content which, simply put, is content (images, stories, tweets, videos,...

Subject lines are often the first impression your customers have about your email and brand. It’s important that they draw attention and encourage customers to open your email. They may seem like the smallest part of an email campaign but they actually play a huge role in driving engagement. Studies show that 35% of readers open...

When’s the last time you rewarded your loyal customers or employees? We often get so caught up in the idea of growth, lead gen, and customer acquisition, that we neglect the most important stakeholders we interact with. It’s far easier (and more cost-effective) convincing a current customer to buy from you again or advocate for your brand than...

Pull out your phone and do a quick scroll through your Instagram feed. You’ll probably see at least one post announcing a giveaway and asking you to comment and maybe tag a friend. The reason a giveaway is most likely awaiting you in your feed is that 33.5 million Instagram posts are hashtagged with #giveaway right...

For years, people have included images in their social media posts since visual media is the key to driving more engagement. Images produce powerful results and will continue to do so. [icons size='' custom_size='40' icon='fa-video-camera' type='normal' position='' border='no' border_color='' icon_color='' background_color='' margin='0 0 10px' icon_animation='' icon_animation_delay='' link='' target='_self'] 57% of marketers agree that video helps them generate a...