Best Practices

Over the years, people have tried various layouts and concepts for their landing pages. There have been a whole lot of successes and just as many failures. Beyond knowing “what works,” it’s important to know what doesn’t work so you don’t make the same mistakes on your landing page. In this post, we’ll cover five of...

Ever since Facebook removed Like-gating back in 2014, social media marketers have been looking for ways to incentivize people for engaging with their social media pages. However, there isn’t a great way to reward people for this engagement. That’s why points for actions giveaways have recently become a popular type of contest for many brands. There are...

Contests are a great way to generate leads and grow your list. But the key to turning leads into long term brand advocates lies in how you engage them after signup. You can use automated email campaigns to build strong relationships with your leads, by setting up these emails to send at exactly the right time...

Unless you’re a brand everyone has heard of, chances are you’re using social media to engage with and learn about your fans and potential customers. Contests and promotions remain a fun way for people to interact with their favorite businesses. After all, who doesn’t love winning a prize? Yes, I could go buy myself a new t-shirt...

Consumers want privacy, businesses want data -- here's how to make everyone happy As more and more consumer data is collected, with more frequency, and by ever-more-powerful computers, people are increasingly wary of sharing personal information. What data do you collect from your customers? I bet names and email addresses are at the top of the list,...

Promotional campaigns, including Facebook and Instagram contests, are a great way to engage existing customers, get in front of new customers, and to collect user-generated content and other useful marketing data. But do you know the most important Facebook and Instagram contest rules? Sponsoring such promotional campaigns comes with legal regulations and restrictions that can be confusing. Whether...