Best Practices

You’re a marketing superhero (normally), but we all have those weeks where time just seems to slip through our fingers. When your to-do list is a mile long, clients are blowing up your phone, and your boss seems to be edgier than normal, we have a fix. This 24 hour solution that will help you collect...

Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...

Comparing likes on Instagram photos may soon be a thing of the past. During F8 in April, Instagram announced it would be testing the removal of the like count and video views from posts in certain countries. Adam Mosseri, Head of Instagram, told Buzzfeed News that these steps were being taken to promote a less “pressurized environment”...

Remember shopping for school pants? You’d come out of the dressing room and your mom would give a little tug on your waist to check for snugness? It wasn’t that long ago that being in a retail business meant setting up shop, and putting actual products (not digital images of products) on display for shoppers to...

For the most part, the email vs social media marketing battle has been put to bed… Yes, there is an important place for both of these channels in an effective digital strategy. But when it comes to driving sales at a low cost-per-acquisition, email marketing still reigns supreme. Most eCommerce businesses already know this. Which is why lead...

Free products, gift cards, and coupons… When picking a prize for a social media contest, it’s common to feel limited to only a few options. After all, what else can you give away that people actually want, which won’t break your bank? It’s an interesting dilemma, because, despite a long history of ‘free stuff’ dominating the sweepstakes industry, things...

“How do I run a contest on Instagram?” It’s a question my colleagues and I hear all day, everyday. And, although it sounds like a harmless enough question, it’s impossible to answer without knowing a little bit more about a business’s end-goal. For example, my follow-up questions might include, “Are you looking to build your email list? Get...