Best Practices

The holiday season is almost upon us again… With this time of year comes certain expectations and opportunities for brands of all shapes and sizes to execute promotions, campaigns, and special offers -- all in an attempt to pique customer interest. One thing we do know is that consumer spending spikes in the holiday season with holiday sales...

The internet is crowded, loud, and competitive. There are countless blogs, websites, banner ads, social networks and video clips distracting your customers from what it is you have to offer. Rising above the noise to get quality leads that will convert into sales is more challenging than ever. Marketers are turning to an old favorite to better engage...

It’s exhilarating… That feeling you get during the holiday season when sales spike and new customers keep rolling through the door. You may even get to the point when you have to turn off the payment notifications on your cell phone because the incessant vibrating is becoming too much. Then… crickets. January hits and it’s a ghost town. [vc_row css_animation=""...

As a digital marketer, you’re not in the business of keeping everyone happy… we get that. But, at the same time, no one likes disgruntled customers! When planning a contest, you walk a knife’s edge between bliss and destruction. The winners are ecstatic and the not-so-lucky participants feel deflated and in some cases “ripped off.” At the end of...

When running a contest, giveaway, or other interactive marketing campaign, whether it’s your first or fiftieth, there are a few things you should know: There are sophisticated, cost-effective tools out there to help you build your campaign quickly and easily. You’ll want to do more than just slap a “like this post” or “tag your friend...

In the first part of The Essential Interactive Marketing Guide for the Holidays, we explained the importance of choosing goals for your holiday marketing, provided information on creating an execution calendar, and gave you some tips on where to promote your campaigns. If you haven’t already read Part One, I suggest you do so before moving...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our two-part holiday interactive marketing...

For many businesses, strong sales during the holidays are imperative to a successful year. You know what else the holidays are? Insanely busy for both you and your customers. Waiting until the last-minute to execute your interactive marketing campaigns can prevent your business from reaching the largest returns from your holiday-marketing efforts. Our holiday interactive marketing calendar...

October means changing leaves, pumpkin-spice everything, Halloween, and the start of the holiday season. Looking for some Halloween contest ideas? Never fear! We found four scary good campaigns from ShortStack users for collecting leads and engaging fans. Plus, we’re featuring four email marketing ideas to help you put those leads to work. WAFB’s “Halloween Central” Landing Page Want...