Best Practices

No matter what product or service you sell, a landing page often has a single purpose - to encourage users to subscribe or buy. This, of course, means that a well-optimized landing page can bring you a steady stream of leads and sales. It is not a secret that creating effective landing pages can be challenging. However,...

As a media broadcaster, you’re already a master of communications. With an attentive audience at your fingertips, it may seem like putting effort into your social media presence is a waste of time. But I assure you, social media is a necessary component of your marketing strategy because it offers benefits that broadcasting does not. [icons size=''...

Launching a new platform takes a lot of effort. Not only do you need to set up the platform and create the content, but you need to develop a marketing strategy that effectively gets the word out about it. However, marketing isn’t one-size-fits-all. Instead, you need to make sure the strategy you employ fits your target...

Once you’ve created a product or service that offers a solution for a specific problem and you’ve found your target market, it’s time to spread awareness and start generating some leads. However, even if you have top of the line products or services in a particular industry, that doesn’t guarantee sales and mindblowing profits. You, as a business...

Whether you’re a small business owner or a professional marketer building content for clients, the word “template” can be music to your ears. We’re all busy, and when time is money, anything to save us time can really help us boost that bottom line. As you may know, contests and giveaways are awesome tools for boosting engagement,...

You’re a marketing superhero (normally), but we all have those weeks where time just seems to slip through our fingers. When your to-do list is a mile long, clients are blowing up your phone, and your boss seems to be edgier than normal, we have a fix. This 24 hour solution that will help you collect...

Everyone seems to have a favorite podcast nowadays. From political analysis to sports commentary, comedy shows to investigative reporting, there’s something out there for everyone. This also means there’s a lot of competition out there for podcasters. What can you do to make sure your voice is heard? We have five attention-grabbing online marketing ideas for...

Comparing likes on Instagram photos may soon be a thing of the past. During F8 in April, Instagram announced it would be testing the removal of the like count and video views from posts in certain countries. Adam Mosseri, Head of Instagram, told Buzzfeed News that these steps were being taken to promote a less “pressurized environment”...