Best Practices

Sometimes it feels like you’re just a hamster on a wheel… Day after day you continue to chase new leads for your business - pounding that pavement - until it all becomes too much. You can’t sustain it. [vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="center" background_image_as_pattern="without_pattern" el_class="blog-image-section"][vc_column][vc_column_text el_class=""] via GIPHY [/vc_column_text][/vc_column][/vc_row] If your business is reliant on “new leads” to survive,...

The digital marketing landscape is constantly changing, but one thing is for certain: email marketing isn't going away. Over the years, email has evolved into much more than just a laundry list of endless messages to respond to (although we get it, sometimes it feels that way). Today, email technology is smarter and consumers are savvier with...

Are you using contests, sweepstakes, or giveaways to generate leads for your business? From traditional offline car raffles at your local mall to viral Instagram photo contests and beyond, this form of marketing has been used by businesses of all shapes and sizes for as long as any of us can remember. The sustained popularity of contest marketing...

Facebook often changes its terms and conditions, so if you’re planning a Facebook contest in 2020, make sure you’re up to speed on their current rules. A better idea? Don’t run your contest on Facebook! Don’t install your contest as a “tab” or app. Don’t ask people to “comment to win” or “like to win.” Instead, run your...

Instagram contests bring in followers – one industry study showed a +70% increase in followers for accounts using contests. We wanted to share some ideas that any business could try. In this post, we’ll look at a handful of Instagram contests, examine why they were successful, and identify key elements that drove their appeal. Examples of Inspiring Instagram...

ShortStack’s templates are a great guide for helping you build professional looking landing pages, contests and giveaways, but when you’re looking for a truly custom look, nothing can compete with using custom images to complement the look of your brand. When it comes to using graphics and images in your landing pages, knowing a few tricks of...

Mother’s Day (May 10th) and Father’s Day (June 21st) are just around the corner. How do you plan to connect with your customers for these sentimental events? Running a contest is a great way to engage with prospects and reward them for their loyalty and interest. When it comes to these personal events, contests offer your audience the...

Hashtags can help people discover brands, and help brands to connect with people who are searching for specific content, products and/or services. Hashtags are searchable and clickable, and people use them to find conversations and content relevant to their interests. The key to making your brand discoverable, especially on Twitter and Instagram, is using the right...