Best Practices

With the continual growth of social media networks and their influence over today’s society, businesses all over the world are doubling down on creating, sharing, and distributing content on these platforms to connect with their ideal audience. The problem is, you don’t own your social media audience… Social media is a great way to reach your target audience...

Blast \blăst\: verb. blow up or break apart (something solid) with explosives. make or cause to make a loud continuous musical or other noise. send one, homogeneous email message to your entire email list and miss out on the conversion potential of an automated email marketing campaign. Ok, I made the last one up. But it’s true! There’s a...

Sports fans are part of the target market for almost every product and service. In the US, nothing is bigger than football season. Not sure how to turn your customers’ love of football into engagement, leads and sales? I’ve scouted some ideas from our users who are scoring touchdowns with their football-themed campaigns. Take a two-minute...

Are you primed and ready to run your next giveaway? What type of prize will you offer? Giving things away for free is one of the most effective ways to get people to start paying for what you have to offer… That sounds counterintuitive, doesn’t it?!? Giveaways are powerful because free stuff pulls potential customers towards your business....

If you're using Twitter for marketing, chances are you've already run a contest or a giveaway, or you're planning to in the coming weeks (hint: it's time to start thinking about the holidays now). Contests are still a very effective way to reach prospective followers and customers on Twitter, and can generate tons of engagement and...

Here’s a stat that should make you pay attention: Accounts that hold Instagram contests increase their followers 70% faster than accounts that don't - and that's just on one social media platform. Hashtag contests make up the majority of these Instagram contests, but they're applicable across many different social media platforms, including Twitter, Facebook, YouTube, Pinterest and...

Can I reward participants for sharing my contest or giveaway on social media? It's a question we get on the daily. And I'm sorry to report, but for the most part, social media Share buttons are useless. Data shows that less than one percent of website visitors will click a Share button from a mobile device and even...