Best Practices

Comparing likes on Instagram photos may soon be a thing of the past. During F8 in April, Instagram announced it would be testing the removal of the like count and video views from posts in certain countries. Adam Mosseri, Head of Instagram, told Buzzfeed News that these steps were being taken to promote a less “pressurized environment”...

Remember shopping for school pants? You’d come out of the dressing room and your mom would give a little tug on your waist to check for snugness? It wasn’t that long ago that being in a retail business meant setting up shop, and putting actual products (not digital images of products) on display for shoppers to...

For the most part, the email vs social media marketing battle has been put to bed… Yes, there is an important place for both of these channels in an effective digital strategy. But when it comes to driving sales at a low cost-per-acquisition, email marketing still reigns supreme. Most eCommerce businesses already know this. Which is why lead...

Free products, gift cards, and coupons… When picking a prize for a social media contest, it’s common to feel limited to only a few options. After all, what else can you give away that people actually want, which won’t break your bank? It’s an interesting dilemma, because, despite a long history of ‘free stuff’ dominating the sweepstakes industry, things...

“How do I run a contest on Instagram?” It’s a question my colleagues and I hear all day, everyday. And, although it sounds like a harmless enough question, it’s impossible to answer without knowing a little bit more about a business’s end-goal. For example, my follow-up questions might include, “Are you looking to build your email list? Get...

You see them every day when you log into Facebook or Instagram. Everyone from international powerhouse companies to Instagram influencers post them. What are they? Why, comment to enter contests, of course! Comment contests provide a quick and easy way for your followers to engage with your brand. With a comment contest, it only takes folks a...

Younger generations are trading in their need for buying ‘things’ in pursuit of experiencing the world. Not to say millennials don’t spend their money on tangible stuff, but the stuff they’re spending money on is different than the generations of yesteryear. Most likely, you won’t find a 30-something’s household stocked with dish sets and porcelain figurines....