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Brands versed in using user-generated content are cashing in on mind-blowing success. This infographic explores the reasons why UGC is so impactful, and how
A few days ago, I noticed a stark contrast between my front lawn and the other lawns on my block. Despite the fact that
The health and wellness industry brings in over $4.4 trillion per year and was responsible for 5.1% of global economic output in 2020. And it
People love to participate in contests. The psychological reasons for the enjoyment people experience stem from a contest’s urgency and scarcity. The fact that
People are once again packing their bags and hitting the road (and sky). The World Travel and Tourism Council (WTTC) reported that the travel
In 2004, Dove launched its famous “Real Beauty” campaign where they announced they would use real and unedited models. This controversial shift in who
There’s something to be said for the companies that find ways to stand out from their competition. The ability to think outside of the
Despite a majority of car buyers completing their purchase at a dealership, 97% start their journey online. That means if you’re not building trust
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